高教版（中职）基础模块第三册Reading课文配套ppt课件

这是一份高教版（中职）基础模块第三册Reading课文配套ppt课件，共60页。PPT课件主要包含了Sample，Background等内容，欢迎下载使用。
Task 1 Lk at the fllwing pictures and identify the different selling methds.
persn-t-persn selling
direct mail selling
nline selling
telephne selling
Warm-1-Ntes
Persnal selling: 人员推销/个人推销 is a tw-way cmmunicatin between the seller and the buyer usually face-t-face, via the Internet, the phne and the crrespndence. Unlike advertising, a persnal sales message can be mre specifically targeted n individual prspects and easily altered if the desired behavir des nt ccur. Persnal selling, hwever, is far mre cstly than advertising and is generally used nly when its high expenditure can be justified.
Task 2 Wrk in pairs. Lk at the fllwing flw chart. Discuss with yur partner and describe the prcess f rganic fds ging thrugh the marketing channel.
Warm-2-Ntes
What is a marketing channel?
A marketing channel is a set f practices r activities necessary t transfer the wnership f gds, and t mve gds, frm the pint f prductin t the pint f cnsumptin, which cnsists f all the institutins and all the marketing activities in the marketing prcess.
After rganic fds are prduced, the first step is frm agricultural prductin t whlesaling where they are transferred frm prducers t brkers, terminal markets, grcery whlesalers and fdservice whlesalers. The secnd stage is frm whlesaling t retailing where the fds are stcked by traditinal grcery stres, natural fd stres and fdservice utlets. The last step is frm retailing t cnsumptin where these rganic fds are purchased by cnsumers.
Business Knw-hw
The Multi -channelE-Cmmerce 1 In the midst f the US ecnmic crisis, cautius spending and dwnsizing have left the retail industry in serius truble. March 2009 saw a 9 percent decline cmpared with March 2008. Hwever, nline sales cntinue t shw steady grwth in the face f adverse ecnmic cnditins. They are expected t grw 11 percent t US$156.1 billin in 2009, fllwing a 13 percent increase in 2008.
2 Given cautius cnsumer spending and tight credit, why is nline retail cntinuing t grw fast while verall retail numbers drp? Retailers need t lk n further than the great benefits and savings f selling via a multi-channel e-cmmerce platfrm.
3 The Internet has a distinct advantage ver in-stre retail: the presence f cuntless n-demand sales channels. Still an e-cmmerce platfrm desn’t simply ffer a new sales channel; retailers are actually increasing in-stre purchases using nline platfrms. In-stre retailers with e-cmmerce platfrms may make use f multiple channels and cnslidate them thrugh crss-channel retailing. This crss-channel strategy might be giving custmers the ability t rder nline and pick up in-stre, r it culd be as simple as hnring gift cards thrugh all sales channels. By implementing a crss-channel strategy, retailers culd pen up sales pprtunities and imprve custmer satisfactin thrugh cnvenient services and fulfillment f custmer requests.
4 Retailers are als able t imprve n-demand purchasing capabilities t increase sales nline. An autmated nline platfrm allws retailers t receive rders at any time and custmers t check the status f their rder at their cnvenience. By prviding such an easily accessible ptin fr custmers, nline retailers are catering t all f their custmers, n matter what their shpping habits might reflect.
5 Increasing attentin is being placed n green business practices these days, and an e-cmmerce platfrm helps retailers prmte envirnmentally friendly business practices. Frm a business pint f view, they can save huge csts by cutting ut traditinal paper marketing and distributin methds. Fr example, retailers used t spend hundreds f thusands f dllars n paper catalgs. Nw they can cut catalg expenses thrugh email marketing and easily updatable nline catalgs.
6 With the develpment f business intelligence, mre and mre cmpanies are recgnizing that an efficient system fr data cllectin and analysis is necessary fr grwing their businesses. An e-cmmerce platfrm simplifies raw sales data capture, as well as data fr custmer prfiling and rder-prcessing infrmatin—any data that is necessary fr prviding a greater understanding f the retailer’s business. The data cllectin capabilities f the Internet give e-cmmerce platfrms a strategic advantage ver in-stre retail, where data is much mre difficult t capture in a systematic and rganized way.
7 Ultimately, the strength f nline and crss-channel retailing cmes dwn t effective use f the Internet and e-cmmerce platfrms. As e-cmmerce and technlgy cntinue t imprve, mre and mre businesses are relying n e-cmmerce platfrms t gain a greater understanding f their custmers, cut csts, and run peratins mre efficiently.
多渠道电子商务1 在美国经济危机时期，开支缩减和公司裁员使零售业陷入了严峻的困境。2009年3月的零售总额比2008年同期下降了九个百分点。而面临同样的经济僵局，网络销售却呈现出稳定增长的态势。继2008年增长13%后，网络销售在2009年预计又将增长11个百分点，销售额将达到1561亿美元。
2 面对消费者开支谨慎和信贷紧缩，网上零售为什么会在零售总额下跌的情况下保持快速增长呢？零售商们只要看看通过多渠道电子商务平台销售所带来的巨大收益和销售成本的降低便可知道答案。
3 与店面销售相比，网络销售拥有一个明显优势：它可以提供各种按需销售的渠道。不过电子商务平台不仅仅是提供一种新的销售渠道。事实上，零售商目前正利用网络平台增加店面购买量。他们可以利用多种渠道，并通过跨渠道销售将其统一为一个整体。这种跨渠道策略可以是顾客在网上订购，然后到店铺提货，或者就是简单地通过所有渠道兑现代金卡。利用这种策略，零售商可以提供便捷的服务和满足顾客需求来增加销售机会并提高顾客满意度。
4 零售商还可以通过提升按需购买服务能力来促进网络销售。自动化网络平台使零售商在任何时候都可以接受订单，使消费者能够随时查看他们订单状态。无论消费者会有什么样的购物习惯，通过给他们提供如此便捷的选择，网络零售商可以满足所有顾客的消费需求。
5 目前，人们越来越重视绿色商业，而电子商务平台正有助于零售商促进环境友好型经营活动。从商业角度来看，由于取消了传统纸质营销和分销方法，零售商得以大大节省销售成本。举例来说，零售商过去常常花费大量资金来印制纸质商品目录，而现在他们可以通过电子邮件和易于更新的在线商品目录来降低这方面的开支。
6 随着商业情报的不断发展，越来越多的企业意识到有效的信息收集和分析系统对于企业的发展是必不可少的。电子商务平台不仅可以简化原始销售数据、客户资料数据和订单处理数据的收集，也可以简化任何有助于进一步了解零售商经营状况的数据的收集。互联网的数据收集能力使电子商务平台具备了超越店面销售的战略优势，因为在店面销售中系统而有序地采集数据要困难得多。
7 最后，网络和跨渠道零售的力量归根结底在于对互联网和电子商务平台的有效利用。伴随着电子商务和科技的持续发展，将会有越来越多的企业依靠电子商务平台来进一步了解客户、降低成本、提高运营效率。
n. (frmal) (used after a prepsitin) the middle part f smething
e.g. In the midst f the city there lies a big shpping mall.Tran: 他作战时表现得非常勇敢。 He fught bravely in the midst f the battle.
n. a time f danger and great difficulty
e.g. The cmpany is still in crisis but it has survived the wrst f the recessin. Tran:在遇到困难的时候有好朋友可以求助真好。 In times f crisis it’s gd t have a friend t turn t.
a. being careful abut what smene says r des, especially t avid danger r mistakes
e.g. He was very cautius abut cmmitting himself t anything. Tran:他们对这一解决危机的方法表达了谨慎的乐观。 They express cautius ptimism abut a slutin t the crisis.
a. (nly befre nun) including all the things r peple that are invlved in a particular situatin; ttal
e.g. The verall result is an increase in ppulatin.Tran: 绘完画后，她退后一步仔细欣赏整体效果。 When she finished painting, she stepped back t admire the verall effect.
a. clearly seen, heard, understd, etc.; nticeable
e.g. There was a distinct smell f burning. e.g. His vice was quiet but every wrd was distinct.Tran: 你的英语口语进步明显。 There is a distinct imprvement in yur spken English.
t cmbine things in rder t make them mre effective r easier t deal with; t strengthen the psitin f pwer r success that smene has
e.g. The cmpany has cnslidated its psitin as thecuntry’s leading gas supplier.Tran: 最近几家本地企业合并组成了一家大公司。 Several lcal businesses have recently cnslidated t frm a single large cmpany.
v. t d what smene has agreed t d, ften by making a payment
e.g. The bank has refused t hnr his check. Tran: 请遵守合同，工作到该项目结束为止。 Please hnr yur cntract by wrking until the prject is finished.
n. the ability r qualities necessary t d smething
e.g. Animals in the z have lst the capability t catch/f catching fd fr themselves. Tran: 她没有能力组织好整个部门。 Organizing a whle department is beynd her capability.
a. that can be used, seen, btained, etc.
accessible
e.g. There is a cllectin f bks recently made accessible t the public. Tran: 只有坐船才能到那座岛上。 The island is nly accessible by bat.
v. t prvide what is desired r needed
e.g. They nly publish nvels which cater t the mass market. Tran: 她拒绝了他的无理要求。 She refused t cater t his ridiculus demands.
n. secret infrmatin that is cllected
intelligence
e.g. Accrding t ur intelligence, further attacks were planned. Tran: 将军有敌军的秘密情报。 The general had secret intelligence f the enemy.
v. t make smething easier t d r understand
e.g. Try t simplify ur explanatin fr the children. Tran: 该申请表格已经简化了。 The applicatin frms have been simplified.
n. the act f cllecting useful infrmatin abut smething r smene s that yu can give a descriptin f them.
e.g. Criminal prfiling cnsists f analyzing a crime scene and using the infrmatin t determine the identity f the perpetratr (犯罪者). Tran: 什么才是人格潜质分析？(persnality prfiling- cmpetency prfiling ) What exactly is persnality prfiling-cmpetency prfiling?
t be able t be explained by a single imprtant pint
cme dwn t
e.g. What it cmes dwn t is a chice between cutting wages r reducing the number f staff. Tran:总之，要么给我加钱， 要么我走人。 What it cmes dwn t is either I get mre mney r I leave.
Task 1 Put the fllwing statements int the right rder accrding t the passage.
A. A crss-channel strategy helps retailers pen up sales pprtunities and imprve custmer satisfactin. B. E-cmmerce platfrms will play a mre imprtant rle in the business wrld. C. E-cmmerce platfrms hld a strategic advantage in business data cllectin. D. E-cmmerce platfrms help retailers prmte green business practices and cut csts. E. Online retailers culd cater t all custmers thrugh autmated nline platfrms. F. Online sales cntinue t grw during the ecnmic crisis. G. Multi-channel e-cmmerce platfrms accunt fr the nline sales grwth.
F –G –A –E –D –C -B
Task 2 Answer the fllwing questins accrding t the passage.
1. Why is nline retail cntinuing t grw fast while verall retail numbers drp?2. An e-cmmerce platfrm is simply a new sales channel, isn’t it?3. What can an autmated nline platfrm d fr retailers and custmers?
Because f the great benefits and savings f selling via a multi-channel e-cmmerce platfrm.
N. By adpting a crss-channel strategy, retailers can use an nline platfrm t increase in-stre purchases.
It allws retailers t receive rders at any time and custmers t check the status f their rder at their cnvenience.
4. Hw can an e-cmmerce platfrm help retailers t save csts?5. In terms f business intelligence, what gives e-cmmerce platfrms a strategic advantage ver in-stre retail?
The data-cllectin capabilities f the Internet.
By cutting ut traditinal paper marketing and distributin methds.
Creating an Effective Trade Shw Display
● Remember that less is mre. Keep the images and messages simple, and layuts clean; ● Select yur trade shw graphics carefully. If pssible, select simple single images; ● Create a simple and easy-t-remember headline. Chse a simple and easy-t-read typeface; ● Be careful when writing yur descriptin. Make each wrd cunt. Use bullet pints and dn’t get t technical; ● Make the cmpany name prminent, in the header where visitrs will expect t find it; ● Feature yur website address.
A Sales Letter Jacksn White, Sales Manager Brther Tires C., Ltd. Elm Oak Street Bakersfield, Califrnia Oct. 9, 2010Benjamin Wd, ManagerCar Prducts & AccessriesEastern Supermarket Grup14 Main Street, Bakersfield, CalifrniaDear Mr. Wd, Reprts frm all ver the wrld cnfirm what we have always knwn—that the ROY slid tire is nt nly the slutin t a whle lt f the tire prblems but als the fulfillment f every car wner’s dream.
We will naturally be well aware f the weaknesses f the rdinary air-filled tire—punctures, uter cvers which split under sudden stress, and a tendency t skid n wet rad surfaces, just t mentin nly a few f mtrists’ main cmplaints. Our ROY tire enables yu t ffer yur custmers a tire which is beynd criticism in thse vital qualities f rad-hlding and reliability.
We culd tell yu a lt mre abut ROY tires, but wuld prefer yu t read the enclsed cpies f reprts frm racing car drivers, test drivers, mtr dealers and manufacturers. These reprts really speak fr themselves. Yu may als visit ur fficial website fr mre reviews and recmmendatins frm ur rdinary users.
Yu are already aware f ur terms f dealing, but t encurage yu t hld a stck f the new slid ROY, we are pleased t ffer yu a special discunt f 3% n any rder received by December 31. Yurs sincerely, Sales Department
推销函 杰克逊•怀特 销售经理 兄弟轮胎有限公司 榆橡大街 加利福尼亚州贝克斯菲尔德市 2010年10月9日本杰明•伍德经理汽车用品与配件部东部超市集团主大街14号加利福尼亚州贝克斯菲尔德市亲爱的伍德先生： 我们都知道罗伊牌实心轮胎可以解决许多轮胎方面的问题，是每个车主的梦想之胎。这一点也为世界各地的报道所证实。
我们都清楚普通充气轮胎的缺陷——如驾驶员常抱怨的几点：易被刺穿、压力突然增大时易破裂以及潮湿路面易打滑。而我们的罗伊牌轮胎使您能够为顾客提供一种在抓地性和可靠性方面无可挑剔的轮胎。
有关罗伊牌轮胎我们还可以告诉您很多，不过希望您能阅读一下附寄的来自赛车手、试车员、汽车经销商和制造商的报告，就再清楚不过了。您也可以访问我们的官方网站了解普通用户的评论和推荐。
虽然您已清楚我们的经销条款，但为了鼓励经销罗伊牌新型实心轮胎的销售，如您在12月31日前订购，我们将提供3%的特别折扣。 您真诚的， 杰克逊•怀特 销售部
Task 1 A successful sales letter usually fllws fur steps. Read the letter again and match the steps with the fur paragraphs in the bdy f the letter.
A. Mtivating the reader’s actinB. Arusing the reader’s interestC. Getting the reader’s attentinD. Prviding the reader’s benefits
Task 2 Try t rewrite the fllwing sentences in a mre appealing and persuasive way.
Yu will be interested in ur new tthbrush. Wuld yu like t knw which tthbrush mst dentists use?2. Our new digital camera, SHINNING X5, is useful. Here’s a digital camera——SHINNING——which will revlutinize the way yu take phts.3. The MacrPrinter 3000 is better than ther printers in the same price range. Macrprinter 3000: Well abve the cmpetitin! 4. The Super sprts T-shirts are cmfrtable. The Super sprts T-shirts—s cmfrtable yu wn’t knw yu’re wearing them. 5. The CDBurnerXP is reliable. Scientific test shws that CDBurnerXP is up t twice as reliable as ther leading brands.
a. Why wait? Cme and buy the machine, right nw. Each day’s delay csts yu mney.b. In additin, within ne year f yur purchase f the air cnditiner, we will take care f fixing, repairing, r even replacing it if there isanything wrng.c. And if yu wuld like t spread the cst, yu have three years t pay up.d. The price f the air cnditiner is very cmpetitive, five percent lwer than that f similar prducts in the market.e. Tests in ver 100 business ffices have prved that Luck air cnditiners can d this.f. As the increased staff efficiency means greater prfits fr yur business rganizatin, the Luck air cnditiner will cnsequently pay fr itself within a limited perid f time.g. Hw wuld yu like t increase the efficiency f yur ffice staff by ten percent this summer?
Task 3 Rearrange the fllwing sentences in an apprpriate rder t frm the bdy f a fur-paragraph sales letter.
Hw wuld yu like t increase the efficiency f yur ffice staff by ten percent this summer?Tests in ver 100 business ffices have prved that Luck air cnditiners can d this. As the increased staff efficiency means greater prfits fr yur business rganizatin, the Luck air cnditiner will cnsequently pay fr itself within a limited perid f time.The price f the air cnditiner is very cmpetitive, five percent lwer than that f similar prducts in the market. And if yu wuld like t spread the cst, yu have three years t pay up. In additin, within ne year f yur purchase f the air cnditining, we will take care f fixing, repairing, r even replacing it if there is anything wrng.Why wait? Cme and buy the machine, right nw. Each day’s delay csts yu mney.
Task 1 Pamela Fischer, an American imprter, talks with a Chinese salesman at a trade shw. Listen t the cnversatin and fill in the blanks with what yu hear.
M: Gd mrning. May I help yu?W: I wnder if yu can give me mre infrmatin abut this prduct yu’re shwing. M: I’d be glad t help. Wuld yu like a packet f _______________________?W: Thank yu. M: Well, it’s called the Pcket Reader. Wuld yu like _____________________________________? W: All right.
ur prmtinal materials
a quick demnstratin t see hw it wrks
M: Nw, first I press this little buttn t switch it n and then I mve it acrss the paragraph like this and yu can read the sentences I’ve scanned here in the little windw. W: It’s impressive. __________________________________M: What they’ll mst appreciate is that it can be used anywhere and it is easy t use.W: Hw lng will it take yu t make shipment if I place an rder? M: _______________________________ and we culd ship yur rder within ne week. W: Great. Are all the cmpnents made here in China?M: Yes, _______________________ , but nly in China. These cmputers are made here. May I ask what cmpany yu wrk fr?W: I represent Fcus Electrnics. We’re a high-vlume, discunt mail rder huse(邮购商号 )…
We have large stcks in ur warehuse
This is the kind f thing my custmers might g fr.
we d sme subcntracting
Task 2 Alan Lawsn, whse cmpany intends t take part in a trade shw, is making an inquiry with the trade shw rganizer abut stand bking. Listen t the cnversatin and cmplete the fllwing nte.

Abut Stand Bking 1. ( ) entails a discunt. 2. Decide the ( ) f stand(s) and check the budget . 3. Bth ( ): high expsure and check the nearby stands. 4. Sign and return the cntract with depsit fr ( ) f stand chice.
Early bking
Task 2 Script
1. A. Because it creates awareness. B. Because it decreases traffic. C. Because it saves mney. D. Because it reduces wrklad.2. A. Use an individual’s name n the envelpe. B. Use an individual’s name n the enclsed letter. C. Add a brief handwritten nte at the bttm f the letter. D. Fllw the mail with a phne call.3. A. Cmpany name and phne number. B. Cmpany name and brief intrductin. C. Cmpany name and bth number. D. Bth size and bth number.
Task 3 Mike Byrn is discussing pre-shw prmtin with Ms. Winn. Listen t the cnversatin and chse the best answer t each questin yu hear.
Task 3 Script
Cmpany PrfileName: _______ Umbrella C. Ltd.Histry: funded in ________Scale: ___ sales branches, ten ffices, ___ slely wned plantsPririty: prduct ________Prductin Capacity: ___________ umbrellas a yearReputatin: prducts _______________ in the market, leading market psitinMain markets: US, Canada, _________ and Japan
Task 4 Denise Mrgan is visiting a bth at a trade shw and asking abut the exhibitr’s infrmatin. Cmplete the fllwing cmpany prfile with what yu hear.
well-received
Task 4 Script
Task 5 Listen t the passage twice and fill in the blanks with what yu hear.
Accrding t the Center fr Exhibit Industry Research, the majrity f trade fair attendees are decisin makers r influencers wh plan t make a purchase. Fllwing are the guidelines t help make sure ne is ready t _______________. Avid sft sells and be engaging: Trade fairs require a hard-sell apprach. When attendees shw interest in yur bth, apprach them immediately. Present yur prfessinalism and willingness t help and avid greetings like “Can I help yu”. Instead, ______________________—“What infrmatin can I tell yu abut ur new heating system?” Watch yur manners: Dn’t sit dwn. Dn’t eat, drink, r smke at the bth. Never leave yur bth unattended. Dn’t spend time chatting with clleagues instead f ________________________.
sell effectively
ask a direct questin
fcusing n custmers
Qualify prspects quickly: The first thing yu shuld d nce yu meet smene new is t find ut wh they are and where they’re lcated. Yu can find this infrmatin ut by requesting ________________. Ask lts f questins: Engage a prspect by asking pen-ended questins—nes that require mre than a yes r n answer. This will help yu determine their needs and interests. Keep gd recrds: Write dwn all the relevant infrmatin abut a prspect n a “lead card” which cntains his r her needs, interests, _________________. Use this card fr yur pst-shw fllw-up when yu return t the ffice.
a business card
budget and timing
Task 1 Lk at the fllwing advertisements and discuss the questins belw with yur partner.
What des each advertisement sell?
Sample 1 is a public service advertisement (公益广告), warning the cnsequence f drunk driving. Sample 2 is a hair gel advertisement, shwing the effect after using the prduct. Sample 3 is als a public service advertisement, warning parents t take care f their children in the swimming pl. Sample 4 is a mbile phne advertisement shwing the special musical feature f the prduct.
What is the slgan used in each advertisement?
Sample 1: Reserved fr Drunk DriversSample 2: Tames the Wildest HairSample 3: Watch Arund WaterSample 4: Express Yur Musical Side
Task 2 Translate the fllwing advertisements slgans int Chinese.
Time always fllws me.2. Gd t the last drp.3. A diamnd lasts frever.4. Start ahead.
时间永随我。（罗西尼表）
滴滴香浓，意犹未尽。（麦斯威尔咖啡）
钻石恒久远，一颗永流传。(第比尔斯)
成功之路，从头开始。(飘柔)
5. Let’s make things better.6. Melt in yur muth, nt in yur hand7. Fresh-up with Seven-up.8. Fcus n life.
让我们做得更好。（飞利浦电子）
只溶在口，不溶在手。(M&M巧克力)
提神醒脑，喝七喜。（七喜）
瞄准生活。（奥林巴斯）
Wrk with yur partner and design an advertisement slgan fr ne f the fllwing prducts r any ther prduct yu like.
Wrk in grups. Discuss with yur partners t chse a prduct. Decide n any tw f the fllwing advertising media and draft tw advertisements fr yur prduct. Then demnstrate yur ads t the class.
Language Lab
Task 1 Match the wrds n the left with their meanings n the right.
LL-Task 2-1
Task 2 Cmplete the fllwing sentences with the wrds frm Task 1. Change the frm if necessary.
The scial and ecnmic ______ f wmen is still lw in this cuntry.2. I have _________ a cpy f my résumé with additinal infrmatin abut my qualificatins.3. In additin t _________ perfrmance, we specifically investigated a secretary’s cmmunicatin skills.4. There was a(n) ________ smell f sap in the bathrm.5. The new mbile _________ lets cnsumers rder prducts r services using their phnes r persnal digital assistants.
LL-Task 2-2
6. The schl can ________ fr up t 850 pupils aged between 11 and 18.7. The bank plans t use the new __________ t upgrade its electrnic rdering system.8. The cmpany is planning t ____________ its business activities at a new site in Beijing.9. The bank is very ________ abut lending mney t the real estate industry.10. Everything will _________ depend n what is said at the meeting next week.
Task 3 Cmplete the sentences with the fllwing phrases. Change the frm if necessary.
in the midst f at ne’s cnvenience rely n cme dwn t speak fr itself
1. The gds will be delivered t yur huse any time ___________________.2. It is cmmnly agreed that a gd design shuld ___________ .3. Eventually ur chice f htel will _______________ hw much we can affrd.4. I’m afraid I’m t busy—I’m _____________ writing up a reprt.5. The rganizatin encurages members t meet n a regular basis, ________ prviding them with financial supprt.
at yur cnvenience
speak fr itself
in the midst f
as well as
LL-Task 4-1
Task 4 Rewrite the fllwing sentences after the mdels.
Mdel 1: When we take cautius cnsumer spending and tight credit int accunt, why is nline retail cntinuing t grw fast while verall retail numbers drp? Given cautius cnsumer spending and tight credit, why is nline retail cntinuing t grw fast while verall retail numbers drp?
When we think abut his age, he’s a remarkably fast runner.2. Cnsidering the cnditin f the engine, it is a wnder that it even starts. 3. When we cnsider that he’s had six mnths t d this, he hasn’t made much prgress.
Given his age, he’s a remarkably fast runner.
Given that he’s had six mnths t d this, he hasn’t made much prgress.
Given the cnditin f the engine, it is a wnder that it even starts.
LL-Task 4-2
Mdel 2: Retailers use nline platfrms and are actually increasing in-stre purchases. Retailers are actually increasing in-stre purchases using nline platfrms.
He drives a truck and earns his living. The factry used the new equipment and succeeded in increasing prductin. 3. They adpted a different apprach and managed t slve the prblem.
He earns his living driving a truck.
The factry succeeded in increasing prductin using the new equipment.
They managed t slve the prblem adpting a different apprach.
LL-Task 5-1
Task 5 Translate the fllwing int English using the given wrds r phrases.
1.他们已决定推迟签署整合两家公司塑料业务的协议。(cnslidate) They have decided t pstpne the agreement t cnslidate the tw cmpanies’ plastics businesses .2. 他尝试将这本书简化以满足更年轻的读者。(simplify) He managed t simplify the bk fr the yunger reader. 3. 处理签证申请至少需要28天的时间。(prcess) Visa applicatins take at least 28 days t prcess. 4. 我完全愿意执行我们的合约。(hnr) I have every intentin f hnring ur cntract.
LL-Task 5-2
5.售后服务对于一个产品的成功至关重要(vital) After-sales service is vital t the success f a prduct.6.为满足顾客需要，我们设计了许多不同的保险方案。(cater t) We have designed a variety f insurance plans t cater t ur custmers’ needs. 7.问题是这些药品太容易弄得到。(accessible) The prblem lies in that these medicines are s easily accessible. 8.所有一切都归结为你现在是否想工作。(cme dwn t) It all cmes dwn t whether yu want t get a jb nw r nt.
Entertainment
Scarbrugh FairBy: Paul Simn & Art Garfunkel
Scarbrugh Fair cmes frm an English flk sng frm the 16th century, which is abut unrequited lve. A yung man requests impssible tasks frm his lver, saying that if she can perfrm them, he will take her back. In return, she requests impssible things f him, saying she will perfrm her tasks when he perfrms his. Paul Simn learned the sng in 1965. Art Garfunkel adapted the arrangement, integrating elements f anther sng Paul Simn had written called The Side f a Hill, and the pair added sme anti-war lyrics. The singing du f Simn and Garfunkel made the sng famus in the 1960’s, which was then included in the mvie The Graduate.