英语牛津译林版Unit 4 Public transport说课ppt课件

这是一份英语牛津译林版Unit 4 Public transport说课ppt课件，共17页。PPT课件主要包含了Project ，Lead-in等内容，欢迎下载使用。

Prject
Develping an ad campaign
本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。
Prject 1 Develping an ad campaign
Advertisements are an imprtant part in ur daily life
Frm the tw grups f pictures, we can see that ads can be seen everywhere and they are playing a very imprtant part in ur daily life.
Cmprehensin
Listen and understand
1. What is an ad campaign?2. What media can yu use in an ad campaign?3. What questins shuld we first cnsider?
An ad campaign is an rganized prgramme fadvertisements using varius kinds f ads t reach a particular audience.
We can use different kinds f media, including newspapers, magazines, televisins, billbards, mailing, etc.
1. Wh is the audience fr yur ad campaign?2. What d yu want yur ad campaign t say?3. Hw d yu reach yur audience?
Reading fr detailed infrmatin:
Main idea f each paragraph
Para. 1Para. 2Para. 3Para. 4
the definitin f an ad campaign/ what an ad campaign means
the target audience and hw t determine the target audience
what the ad campaign says
hw t reach the target audience
Read and understand
Why is anti-smking chsen as the subject f the ad campaign?2. What is the main aim f the anti-smking campaign?
Every year millins f peple arund the wrld die due t smking, which causes great damage t the welfare f the peple. There are huge numbers f smkers in Asia.
The main aim is t discurage yung peple frm smking.
3. Hw can high-schl teenagers be cnvinced nt t start smking?
We will educate them abut the bad effects f smking and hw smking affects thse peple surrunding them. We will shw hw smking is nt cl r attractive, etc.
Language Fcuses
Useful wrds and expressins
reachhave sth. in mindfigure ut emplydeterminein advance
appeal t reactcare abutbe cncerned withpersnallyget …acrssput tgether
due t pisnus chemicalslung cancerdiscurage …frm …cnvinceurge
give upinfrm … abut…shck …int …related t