高中英语牛津译林版高二下册Unit 4 Public transport课文ppt课件

这是一份高中英语牛津译林版高二下册Unit 4 Public transport课文ppt课件，共24页。PPT课件主要包含了Unit，Unit 1 ，课件描述，dvertising，Unit 1， Earth Day，Poster 1，Poster 2，Poster 3 ，Poster 4等内容，欢迎下载使用。
Welcme t the unit
Advertising
本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。
Welcme t the Unit
Enjy sme beautiful ads
Brainstrming:
1. Where can we find these ads?2. Why d yu like these ads?
On billbards, n the Internet, in newspapers/Magazines, n TV, in leaflets, r in buses etc.
They are quite interesting, creative and we can get sme useful infrmatin frm them.
Observatin:
Observe the fur pictures n Page1. Try t divide them int tw parts.
Ads fr scial prblemsAds fr sales
Say ‘N’ t drugs
Oxlin Airlines
Sft shine shamp
Discuss and speak:
Read the instructins and fcus n the fur psters. Try t answer these questins:
What image(s) can yu see n each pster? What can yu read n each pster? What can yu learn frm each pster?
This pster is a cmmercial advertisement. It ffer the Airline service. It uses “I lve t fly with Oxlin Airlines. Taking airlines is a fast way t get t anther place. In this way can much f time be saved.
This pster strikes us a lt. It is trying t shw us that the birds have nwhere else t build their nets. They have t build their nets in the sky because all the trees have been cut dwn. It sends us a serius warning and tells us that we shuld prtect the envirnment frm nw n.
Taking drug is harmful bth t the peple wh take drug and their family. If smene takes drugs, he will becme seriusly ill. This pster is intended t educate peple abut health and prblems in sciety and calls n peple t make an anti-drugs campaign and it als tell us nt t ignre the prblem arund us.
This pster is targeting yung peple especially girls, because they pay mre attentin t their appearance. It uses persuasive wrds “Shine that lasts fr days” successfully t persuade yung peple t buy this shamp.
Mre ads fr yu t discuss:
Prtect water,Prtect urselves.
Can yu think abut a gd slgan fr each ad?
Never delete GreenKeep it Frever!
Enjy yur music,Enjy yur Sny!
Cherish yur life!
Taiwan,China!
Shes can fly!S d yur dreams!