高二下册Unit 4 Public transport评课课件ppt

这是一份高二下册Unit 4 Public transport评课课件ppt，共18页。PPT课件主要包含了Word Power，课件描述等内容，欢迎下载使用。
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本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。
Blank-filling
____________ (advertise) are an imprtant part f life. They use lts f ______ (attract) pictures and _______ (excite) languages t sell prducts r services. ________(general) speaking, there are tw main types:______ (cmmerce) ads and PSAs. They d nt always tell yu the _______ (true). We shuld be ________(care).
Advertisements
Questin: Hw are these new wrds frmed?
Mre examples:
interesting
Think mre wrds that are created this way.Which grup can win ?The grup that has the mst wrds wins.
Hw t frm adjective frm nuns and verbs?
Wu Ping: D all ads play tricks n peple?Wu Hng: N. PSAs use sme f the same methds as cmmercial ads, like attractive pictures and exciting languages, but they are nt meant t trick us.
cmmerce n. cmmercialattract v. attractiveexcite v. exciting
Using suffixes
Can yu think f mre examples?
Exercise: Best Clthing Shp
Pssible answers:(1) lvely (2) attractive (3) bring (4) energetic (5) friendly (6) enjyable(7) lucky (8) fantastic
medical,electrical
enjyable,reasnable
dangerus,adventurus
jyful,muthful
cludless,hpeless
1. cmmerce 2. health 3. her 4. attractin 5. help 6. excitement 7. rigin 8. danger
Fd and ________ are quite imprtant t ur human beings.
用所给单词的形容词形式填空
h e a l t h y
h e r i c
a t t r a c t i v e
h e l p f u l
e x c i t i n g
r i g i n a l
d a n g e r u s
Suppse yu are a bk seller. Yu want yur custmer t buy a new bk called ‘English Literature’. Hw can yu make yur custmer buy it? Make a dialgue with yur partner and then have it presented.
learn mre abut sales and marketing
Useful expressins:
PrductMarket researchSales and marketingSales/marketing departmentCnsumersMarket shareSales targetSales figures
What d they mean?Can yu have a guess?
Wrds-matching
sales/marketing department
market share
sales targets
sales figures
market research
Practice: B
Pssible answers:market share (2) sales figure(3) cnsumers (4) market research (5) sales/marketing department (6) sales target
I want t buy sme milk ________ frm the shp. ________f milk usually g up during this time. I like ‘Fresh’ milk very much because this band is really u________ . Recent sales ________ shw that it is ppular amng _______. The shp als gives much _______ f 10 per cent fr cash. Why dn’t yu have a try?
Fill in the blanks