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人教版 (新课标)选修9&10Unit 5 Inside advertising说课课件ppt
展开Task 1: A vide-clip watch
Teaching Prcedures
Step I Lead in
Hw can we prtect peple frm the false, dishnest advertising?
Step II Lead in
Task 2: Discussin
Step III Reading
Task 1: Fast reading
Part I (1) Part II (2-5)
Frtunately, mst cuntries have develped sme ways t cntrl advertising.
The lawAdvertising rganizatinsCmplaints rganizatinThe cnsumer
A transitinal sentence
Intrductin t tpic
Unfrtunately, nt all advertisers are gd r hnest peple.
Para2:The lawPlease list the legal restrictins n ads :
Task2: Careful readingScanning
frbid ads at inapprpriate times r in unsuitable places
ban ads n alchlic drinks r tbacc
prevent false statements r immral r harmful behavir
Para 3: Advertising rganizatinsWhat d they d t make sure ads are ethical ?1._____________________2. make rules n ads that are als called
Para 4: Cmplaints rganizatinHw des the rganizatin deal with cnsumers’ cmplaints?__________________2. __________________Para 5: The cnsumerWhat can the cnsumers beware? _____________________2. _____________________
mrally crrect
educate and supprt their members
a cde f ethics
nt be untruth r misleading
nt say bad things abut ther prducts
celebrities nt be dishnest r untruthfulabut prducts they advertise
famus peple
examine cmplaints abut ads
make the cmpany stp the ad
Check the prduct befre buying
be educated abut techniques used by advertisers
Task3: A mind map f the whle text
The cnsumer
Cmplaints rganizatin
Advertising rganizatin
dishnest advertisers
ways t cntrl …
Step III Pst reading
Plish yur writing.
Step IV Hmewrk
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