牛津译林版 (2019)选择性必修 第二册Integrated skills教案配套课件ppt

这是一份牛津译林版 (2019)选择性必修 第二册Integrated skills教案配套课件ppt，共30页。PPT课件主要包含了 percent， a link， people，v 见证，n 目击者 等内容，欢迎下载使用。
Discussing nline news media
T learn t knw the definitin f media.T learn t knw the brief histry f media.T learn t knw the types f media.T learn t knw the advantages & disadvantages f Traditinal and Online Marketing.T learn t read the article “The rise f nline news media”.
What is media?
The term media, which is the plural f medium, is the term we use t refer t different types f media that prvide us with imprtant infrmatin and knwledge. Media has always been part f ur sciety, even when peple used paintings and writings t share infrmatin.
It all started thusands f years ag.
The brief histry f media
Human cmmunicatin thrugh designed channels – nt thrugh speech r gestures – dates back t many tens f thusands f years ag when ur ancient ancestrs painted n the walls f caves.
The types f media
Print Media
NewspapersMagazinesBks BannersBillbardsBrchuresFlyers
Bradcasting Media
TelevisinRadiMvies
Internet Media
Scial netwrks r websitesOnline frumsPdcast
Print Newspapers vs. Online Editins: The Prs and Cns.
Print newspaper pr: It’s physical.
The feeling f a warm newspaper right ff the press is ne f my favrite feelings, and the fact that a print newspaper can be physically held in yur hands is a huge pr fr print editins, in my pinin.Nt nly can yu hld a print editin in yur hand when yu first get it, but yu can als save it back t lk at any time.A print newspaper is everlasting and unchanging, whereas articles can be hidden away n an nline website in a matter f a few days.
Print newspaper cn: It’s nt free.
The price tag f a print newspaper, thugh small, is likely ne f the biggest reasns fr its decline.Many peple dn’t see the pint in buying a print newspaper if they believe they can get all the news they need nline fr free.Althugh declining circulatin desn’t matter since print newspapers still receive ad revenue. This decline in circulatin culd lead t a decline in advertising, which spells bad news fr any newspaper.
Online newspaper pr: It’s immediately accessible and cnvenient.
Yu aren’t ging t make a trip t the stre t buy the newspaper when yu can lk at the nline editin right away.Yu dn’t have t hunt fr the things yu want t read. Because nline newspapers are very gd at bringing the big news f the day t the fcal pint f the website. In this fast-paced wrld, peple dn’t want t spend time fumbling thrugh a print newspaper t find an article when they can search fr and find it nline in a matter f secnds.
Online newspaper cn: It desn’t include everything.
If a newspaper releases a special print publicatin utside f its regular editin – fr example, an editin specifically highlighting an upcming electin and its candidates – this cntent ften des nt make it nline.Smetimes nline editins will even leave ut cntent frm the print newspaper’s regular editin.If it is a busy news day and cntent nline is already verflwing, sme smaller news items may never make it n the web, leaving nline readers slightly less infrmed than print readers.
Advantages & Disadvantages f Online media
Simn has fund an article abut the histry f nline news media. Read the article belw and answer the fllwing questins.
1. Hw has nline news media develped ver time?
By the end f 1999, news websites sprang up.Then we entered the smartphne era. There are hundreds f thusands f news apps and fficial new media accunts n scial media. Smartphne wners can check the latest news any time at any place.During the past years, technlgy has transfrmed the way peple get news
2. What infrmatin can yu get frm the chart?
With the imprvement f science & technlgy, peple change their ways t get infrmatin. Print media drps rapidly, bradcast media fall in ppularity, while nline media bst up.
Simn is interviewing a mass media expert abut nline news media. Listen and finish the exercises belw.
Listen t the interview and fil in the blanks.
1. T learn abut a specific tpic frm print newspapers r TV bradcasts, peple wuld have t carefully _______________ r wait until a certain time f day, and by then the stries may have already _________________.2. Accrding t ne study, _____________ f nline news readers regularly cmment n articles.
check every page
develped further
3. If peple find an interesting nline news article, they can quickly let their friends knw by sending them ______ t the stry r sharing it n _____________.4. A recent survey f ___________ fund that _____________ trust print news mre than nline news.
scial media
Listen t the interview again and cmplete the ntes belw.
Miss Smith’s pinin n Online news media
Reasns fr the ppularity f nline news media
Peple have (1) ____________________ t news.
Readers can get the (2) _______________ whenever and wherever they want.
much easier access
latest updates
With (3) ________________, peple can simply type in their search wrds and click “Search” t get the news they want.
Online news media makes it easy fr peple t interact with thers and talk abut news.
The future f nline news media
It will develp (4) _______________ with print news media.
news sites n apps
hand in hand
Print news media is still viewed by many peple as mre trustwrthy than nline media.
It is hard t change peple’s (5) _____________. Sme peple just enjy the feeling f (6) ______ ______________________ when reading news.
reading habits
hlding a physical newspaper
The past decades have witnessed the rapid develpment f nline news media.witness vt. & vi. the event happens in that place r during that perid 是发生……的时间或地点see (an event, typically a crime r accident) take place见证，目击t state publicly, especially in a law curt, that smething is true r that it happened作证Smething that serves as evidence; a sign. 是……的迹象
e.g. Did anyne witness the attack? This university has witnessed quite a few changes ver the years. The past few years have witnessed great changes thrughut Eastern Eurpe.
witness n. a persn wh sees an event happening, especially a crime r an accident 目击人smene wh is asked t be present at a particular event and sign their name in rder t prve that things have been dne crrectly 见证人，证人
e.g. Plice are appealing fr witnesses t the accident t cme frward. I was (a) witness t their quarrel. Mary appeared as a witness fr the defence.
【归纳】1) vt. 目击；见证 witness fr 为……作证 witness t (ding) sth. 作证证明(做)某事 (t为介词)2) n. 目击者; 证人; 证据 a witness t sth. 某事的证人 bear/give witness t sth. 为……作证, 证明 in witness f 作为……的证据
【语境应用】写出下列句子中画线部分单词的词性及含义。 1) The past few years have witnessed great changes thrughut Eastern Eurpe. ___________2) One witness t the accident said the driver appeared t be drunk. ___________3) Tny arrived hme just in time t witness his brther being taken away by the plice. _________________
 v. 亲眼看见，目击
Preview Part C&D.