初中英语冀教版八年级下册Unit 5 Buying and SellingLesson 29 How to Push a Product教案

这是一份初中英语冀教版八年级下册Unit 5 Buying and SellingLesson 29 How to Push a Product教案，共5页。
Teaching
aims
Knwledge aim
T understand the text
Ability aim
T learn sme ways t push a prduct
Emtinal aim
Knw mre abut sme wnderful ads
Key pints
T learn sme ways t push a prduct
Difficult pints
The invent a prduct t catch thers’ eye
Teaching methd
(Learning methd)
Pair-wrk; task-based methd
Teaching prps
English bk, blackbard, PPT
Lead-in
-What is imprtant fr pushing a prduct?
-If yu had yur wn prduct t sell, hw shuld yu push it?
Teaching prcedures
Step1: Wrds
battle /ˈbætl/ n.战斗；战役
create /kri:ˈeɪt/ v.创作；创造
ad /æd/ n.广告 advertisement
custmer /ˈkʌstəmə/ n. 顾客；主顾；客户
already /ɔːlˈredɪ/ adv.已经
similar /ˈsɪmɪlə/ adj.相像的；相仿的；类似的
sample /ˈsæmpl/ n.样品；样本
ffer /ˈɒfə/ v.提供；供给
shine /ʃaɪn/ (shne/shne) v.发光；反射
quality /ˈkwɒlɪtɪ/ n.质量；品质
surely /ˈʃʊəlɪ/ adv.当然；确信无疑
succeed /səkˈsiːd/ v.成功；做成
Step3: Listening
Listen t the passage and chse the main idea.
What’s the main idea f this lessn?
A. The imprtance f an ad.
B. The useful ways t push a prduct.
C. Gd quality is very imprtant.
Step4: Reading-Fast reading
Read the passage quickly and find the tpic sentences.
Tpic sentence
Para3
Create an ad
Para4
G t trade shws and present yur prduct.
Para5
Push yur prduct using samples and gd deals.
Step4: Reading-Careful reading
Read the passage carefully and answer.
T make yur prduct stand ut , yu shuld tell peple what is special abut it.
Try t find ways t catch their eye , when yu create an ad.
What may peple d n trade shws?
Peple can have an interest in similar prducts, then they can experience yur prduct, enjy it and even cme t lve it.
What will get yu mre custmers?
Offering samples and deals will get yu mre custmers.
With a gd quality prduct and excellent advertising, yu will surely succeed. (translate)
拥有好的产品质量和出色的广告，你将一定获胜。
Language pints
Yu need t make yur prduct stand ut.
stand ut意为“出色；杰出；更为重要”
He wants t make his prgram stand ut.
他想使自己的节目突出。
Find ways t catch their eye.
catch ne’s eye意为“吸引某人的目光”
They already have an interest in similar prducts.
have an interest in…意为“在…方面有兴趣” ，与be interested in相近I have an interest in histry.=I am interested in histry.
Offering samples and deals will get yu…
ffer意为“提供；供给”
①ffer sb. sth.=ffer sth. t sb. （主动）拿出某物给某人
The yung man ffered the ld man his seat n the bus.
②ffer t d主动提出做某事
She ffered t lend me her bike.
Step5: Enjy sme wnderful ads
Which ad d yu like best?
Why?

Writing
Step6: Writing
假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
产地
上海
面料
羊毛
价格
150-200元/件
用途
保暖
特点
柔软，舒适，各种颜色，尺寸齐全，式样时髦
Summary
Wrds: battle; create; ad; custmer; already; similar; sample; ffer; shine; quality; surely; succeed
Phrases: push a prduct; stand ut; catch ne’s eye; have an interest in
Sentences:
Find ways t catch their eye.
Offering samples and deals will get yu mre custmers.
With a gd quality prduct and excellent advertising, yu will surely succeed.
Hmewrk
Cpy the wrds, phrases and sentences n the exercise bk.
Finish wrkbk 《轻松学英语》
Review this lessn and preview next lessn.