英语Unit 6 The MediaLesson 3 The Advertising Game图片ppt课件

这是一份英语Unit 6 The MediaLesson 3 The Advertising Game图片ppt课件，共60页。PPT课件主要包含了Word Bank，Definition，QUESTIONS，humor，Homework等内容，欢迎下载使用。

Hi,Guys!Hw manylgsd yu remember?
rapid increase
plan f hw mney shuld be spent
traditinal, typical
belnging t the present time
area arund where yu live
right fr smething
Circle the wrds in the text.
The Advertising Game
What des the classic ad tell peple?
Hw d advertisers make the ads as visually attractive as pssible?
What ideas d tday’s advertisers use t make yu ntice their prducts?
What’s the functin f public ads?
Hw d the tp advertisers d t make peple frget that smene is trying t sell them smething?
What the cmpanies sell,where they are lcated,and the brand names.
They apply mdern techniques f design.
Cncepts r ideas like freedm,happiness,wealth and success.
They use humr as well as new and unusual ideas.
They aim t make cntributins t sciety,encuraging mre participatin.Als,they use ads t educate peple,helping t increase public knwledge.
1.abut the classic advertisements
2.mdern techniques f design t make ads visually attractive
3.ads cmbining the highest standards f design with ideas t make them mre attractive
4.ads using humr as well as new and unusual ideas t surprise peple
5.abutpublic ads
The Develp-ment f Ads
What matters is hw t make the ads mre attractive.
ads using humr and creative ideas
what the cmpany sell
the brand name
The classic ad
Linda Darnellan American film actress
a tbacc farmer
Make the ads visually attractive.
visually attractive ads
charming beauty &dynamic music
freedm withut limits
selling sprts car
creative idea&surprise
impressive&persuasive
SmkingKills
1.a sprts activity
2.a trick r tactic(策略)
3.wild animals r birds
4.an activity r prfessin
Design a public advertisement t persuade smkers t quit smking, using the tactics we have learned frm the text and materials ffered.
Make Yur ViceHeard
1.Read the text again and shrten it with 130-150 the ad yu designed during the class.