Unit 6 Viewing Workshop 课件高中英语北师大版（2019）选择性必修第二册

这是一份Unit 6 Viewing Workshop 课件高中英语北师大版（2019）选择性必修第二册，共22页。

Viewing Workshop P64新北师大选择性必修Book 2 Unit 6 THE MEDIA The rise of digitaladvertising in AsiaWhat is digital advertising?Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. Consumers are spending the majority of their time on the Internet, so digital advertising helps you take your business directly to where your audience is.What types of digital advertising do you often see in your life?1. Display advertisingDisplay advertising appears on third-party websites and uses videos, images, or text elements to market products or services.2. Mobile advertisingMobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers.3. Video advertisingVideo advertising is promotional content that plays before, during or after streaming content.4. Search advertisingSearch advertising is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. 1Pair Work. How do you feel when advertisements pop up while you are using your phone or computer?You will follow the pop-up advertisements.You will block the pop-up advertisements.orWhy?Kevin Huang attends a show Trending Business. What would you like to learn from this interview? 2Kevin Huang, CEO of an interactive media company, discusses the surge in digital advertising, programmatic advertising and where he sees growth. What would you like to learn from this interview? 1. What makes digital advertising widespread？2. What does the rise of digital advertising bring?Maybe you would like to learn: What would you like to learn?3What types of advertising may be considered digital? Tick (√) the forms below first. display advertisingsearchbanner ads on mobile phonesmobile advertisingvideosocial media in terms of popular advertising√√√√√Then watch Part 1 of the interview and check.4Watch Part 1 again. Decide if the statements are true (T) or false (F).1. Clients in Asia have no interest in digital advertising. 2. The advertising communities believe that they need to be where the consumers are.3. Advertisers tend to take a wait-and-see approach to find out if digital advertising is going to be a trend before putting major investments in it.4. The real catalysts for growth within digital advertising are only on the mobile phone.FTTF5Watch Part 2. What is the basic idea of programmatic advertising? How does programmatic advertising work? Complete the information.Identify a user’s _________ from his online behaviourGet the customer’s data and go back ________________Sell the advertiser an _________________ against that particular user behaviourintereststo an advertiseradvertising space6Watch Part 3. What is Kevin’s team trying to do? a. to make advertising as relevant and less annoying to a particular user b. localise the product offering.c. to bring control and transparency back to advertisers.7Group Work. Why is digital advertising popular nowadays? What are the advantages and drawbacks of it? What is Digital Advertising?Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. Consumers are spending the majority of their time on the Internet, so digital advertising helps you take your business directly to where your audience is.Try to finish the form by yourself. Thank you!