【备战2024年高考】（全国通用版）英语新热点时文阅读05 网络直播-试卷

这是一份【备战2024年高考】（全国通用版）英语新热点时文阅读05 网络直播-试卷，共11页。
年高考英语新热点时文阅读-网络直播

题型
主要内容
1
语法填空
讲述了来自卢旺达的帕西菲克·伊萨巴约在中国版的抖音上通过分享展示卢旺达农村生活，并且唱中文歌而获得了成功。
2
语法填空
介绍刘畊宏直播健身走红网络。
3
阅读理解
介绍了来自湖南娄底的曾庆欢利用直播技术带领当地人民过上幸福生活的事迹。
4
阅读理解
报道了11个月的滑雪小女孩王予玑滑雪视频走红，她的父母接受采访时对教小萌娃滑雪以及家庭教育理念的阐述。
5
阅读理解
介绍了直播带货这一种电子商务和营销销售方式，并且说明了其优缺点。

01
（2022·江苏南通·高二开学考试）阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
Pacifique Izabayo, from Rwanda, has become a hit on Douyin, __1__ Chinese version of TikTok, for singing Chinese songs while showing rural life in his country.
“Due to my passion __2__ the Chinese language, I joined Douyin last year, and ever since I started posting my videos in the Chinese language on a regular basis. I have seen my following grow considerably,” says lzabayo, __3__ (wear) a smile on his face.
Before joining Douyin, Izabayo was a __4__ (translate) because of his ability to speak fluent Chinese, English and Kinyarwanda (local language).
To attract fans from China, Izabayo creates short videos __5__ (feature) Rwanda's agricultural activities, cooking, feeding children and other social and economic activities, to help Chinese people to learn more about Rwandan life __6__ (particular).
“I used to watch Jackie Chan's movies, __7__ motivated me to learn Chinese. It __8__ (take)me four years to learn the language and now I can fluently speak the Chinese language. Whenever I post a short video on my Douyin account, my Chinese followers comment on my videos asking me __9__ I managed to learn Chinese and be able to sing Chinese songs with ease.” he says. He also tries to show the traditional Rwandan way of living when the videos ___10___ (shoot).
02
（2020·黑龙江·哈师大附中高二期末）语法填空
Liu Genghong, a Taiwan-born singer, has taken the Internet by storm and sparked a fitness wave with his workout livestream on Douyin, China’s version of TikTok. Liu’s workout sessions are so popular that they ___11___ (break) Douyin’s livestreaming record for 2022 to date. Within ___12___ month, Liu’s livestreams have been viewed nearly 100 million times, ___13___ his most popular session attracting over 44 million live views.
Chinese ___14___ (music) Jay Chou’s songs often serve ___15___ Liu’s background music. One of his most-watched fitness routines ___16___ (set) to “Herbalist Manual” (本草纲目) from Jay Chou’s Still Fantasy Album. “I want to slap my leg whenever I hear ‘Herbalist Manual’ now,” shared a netizen.
___17___ Liu’s dance moves look simple, they are often too intense (剧烈) for his audience ___18___ (follow). Many netizens even joked that the 49-year-old was facing a popularity contest with Li Jiaqi, China’s “livestreaming king” ___19___ (know) for his sales tactics (策略). “Li Jiaqi empties our wallet, ___20___ Liu Genghong empties our body,” joked a netizen.
03
（2022·福建省德化第一中学高二开学考试）It is common to see most live streamers sitting in front of a desk in a well-decorated room. But Zeng Qinghuan, a 30-year old from Xinhua County in Loudi, Hunan, has turned her whole village into a live streaming set. Her goal is to use e-commerce to help her people live a better life.
Known as “Xiangmei Xinbao” on Douyin, Zeng now has more than 3 million followers. One of her videos about traditional ways of planting and harvesting rice has attracted more than 300,000 followers.
Zeng used to study fashion design and has worked in some big cities before. In 2019 she returned to her village to care for her sick grandmother. She then found that she could build a career there—by being a live streamer with the help of her cousin.
At the beginning, she didn’t make any money. Zeng’s parents didn’t give her any support until she could stand on her own feet and help people sell their products. She has now sold local agricultural products worth tens of millions of yuan, like fermented tofu, preserved pork and dried sweet potatoes.
“I’m a daughter of the great mountains. I can also be a contributor to rural development in these new times,” she said.
Rural revitalization (振兴) is a key part of China’s 14th Five-Year Plan (2021-25). Zeng hopes her experience can encourage more young people to return to their rural hometowns and start their own businesses. In 2021,after she became a deputy (代表) of the Loudi Municipal People’s Congress, she put forward a proposal to ensure that “each village has one product and one live streaming host of its own”. She plans to help cultivate 100 social media influencers from her county within three years, and two villages have taken part in the project, “I believe that the rural areas will become a big stage, and being a farmer will be seen as a respectable job too,” said Zeng.
21．What do we know about Zeng’s live streaming career?
A．It was encouraged by her sick grandmother.
B．It brought her a fortune as soon as it was started.
C．It was a great success with the help of her parents.
D．It inspired more local villagers to follow.
22．What is Zeng going to do from the last paragraph?
A．Invite more young people to her hometown.
B．Train more social media influencers in her county.
C．Expand her business to make more money.
D．Produce more agricultural products to help the farmers.
23．Which of the following best describes Zeng?
A．Down-to-earth and ambitious. B．Responsible and modest.
C．Gifted and faithful. D．Caring and fashionable.
24．In which column of a newspaper will you probably find the article?
A．Science Study B．Travel C．Life style D．World Today
04
（2022·河南·濮阳一高高二期中）As the new snow season starts, enthusiastic skiers and snowboarders can’t wait to hit the trails. Among them is 11-month-old Wang Yuji, who can barely walk. A video of the girl standing on a snowboard and sliding down a hill in Zhangjiakou, Hebei province, went viral on the Internet recently.
Fan Xueyin, Yuji’s mother, said it was her daughter’s first time to try snowboarding. She said she and her husband were both born in the 1980s, live and work in Beijing, and love outdoor sports such as cycling, camping and running. They hope Yuji will learn to share those interests.
“As China will host the Winter Olympics soon, we are really encouraged to try ice and snow sports,” Fan said. Recently, we learned to snowboard for the first time, so we also brought our child, with the mentality of trying something new.
“Our family’s philosophy has always been that we encourage our child to do whatever sports we do. We don’t choose sports that we don’t know how to do ourselves. I went snowboarding with her dad, so we got her a little snowboard too.”
They initially considered waiting until Yuji was a little older, but Fan said “she really loved it”. Fan said the family has visited Thaiwoo Ski Resort in Zhangjiakou’s Chongli district many times. “Yuji has got along very well with the staff and neighbors,” she said. “Unlike living in the city, it’s wonderful for her to be able to play outside three or four hours a day here.”
25．What does the underlined phrase “went viral” in the first paragraph probably mean?
A．Aroused argument. B．Caused disagreement.
C．Broadcast rapidly. D．Infected virus.
26．Which factor motivates the couple to attempt ice and snow sports?
A．They hoped their children would share those interests.
B．The couple was eager to learn to snowboard.
C．The Winter Olympics will take place in China soon.
D．The child wanted to experience something new.
27．What is the couple’s family education concept?
A．Set an example for the child to follow.
B．Encourage the child to do whatever she likes.
C．Provide all that parents can to meet the child’s needs.
D．Develop the child’s skills in an all-around level.
28．Why has Fan’s family visited Thaiwoo Ski Resort many times?
A．They got tired of living in the city for long.
B．It is more suitable for doing sports than other resorts.
C．The girl could meet new people and play heartily there.
D．The first time to ski in it impressed Yuji most.
05
（2022·广东中山·高二期末）Livestreaming is a kind of e-commerce and marketing and sales method. It combines live product demonstrations, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by an influencer studio, or online store.
Livestreaming removes barriers between brands and consumers. While it is focused on driving short term sales, livestreaming can enable firms to improve marketing efficiency by combining brand marketing and performance marketing. There are certain factors that will increase the chance of success.
Brands should not use livestreaming as a short-term sales booster but as a long-term way to remove barriers between brands and consumers. Specifically, brands could better demonstrate their products in this way, tell fuller brand stories, introduce emotional and cultural elements to their products, obtain instant feedback, conduct product trials, improve marketing efficiency by combining brand marketing and performance marketing, use different livestream hosts to build a bridge for the consumers and cultivate brand loyalty.
Of course, Livestreaming is not without drawbacks, however. For ads on TV, government has clear rules to forbid brands parading the before-and-after effects of health products. The restrictions are not clear yet for internet-based livestreaming, and health products are frequently promoted by livestreamers. We need to continue to monitor regulatory updates carefully.
As promoting products through live-streaming has been compared to “tuning clicks into cash,” some people have made illegal profits by creating false prosperity. Through the purchase of fake followers to increase shares and comments, some live streamers can falsify their rate of engagement to cheat brands and companies in an effort to win more trust and make more money. Meanwhile, live-streams have also faced issues like the return, refund and exchange of products.
29．What does the author advise the brands to do with Livestreaming?
A．To achieve as much sales as possible.
B．To focus more on brand marketing.
C．To remove barriers between brands and consumers.
D．To build a bridge between consumers and government.
30．What does the underlined word “parading” probably mean?
A．Overstating B．Comparing C．Displaying D．Describing
31．How do live streamers create false prosperity?
A．By promoting the products as hard as possible. B．By creating fake comments and shares.
C．By speaking highly of the brands and firms. D．By refusing the exchange and the refund of products.
32．What’s the author’s attitude towards Livestreaming?
A．Supportive B．Neutral C．Critical D．Doubtful


参考答案：

1．the    2．for    3．wearing    4．translator    5．featuring    6．particularly    7．which    8．took    9．how    10．are shot/are being shot
【分析】这是一篇新闻报道。文章主要讲述了来自卢旺达的帕西菲克·伊萨巴约在中国版的抖音上通过分享展示卢旺达农村生活，并且唱中文歌而获得了成功。
1．考查冠词。句意：来自卢旺达的帕西菲克·伊萨巴约在中国版抖音上大受欢迎，因为他在展示卢旺达农村生活的同时唱中文歌曲。 分析句子可知，此处特指中国版的TikTok，需用the表示特指。故填the。
2．考查介词。句意：“由于我对中文的热爱，我去年加入了抖音，从那时起，我开始定期用中文发布视频。 passion for是固定搭配，意为“对……的热情”。故填for。
3．考查非谓语动词。句意：“我看到我的追随者大大增加了，”伊萨巴约面带微笑地说。分析句子结构可知，本句已有谓语says，故设空处填非谓语形式。其逻辑主语Izabayo和wear之间是逻辑上的主谓关系，需用动词-ing形式作状语。故填wearing。
4．考查名词。句意：在加入斗音之前，伊萨巴约是一名翻译，因为他能说流利的中文、英语和基尼亚卢旺达语（当地语言）。根据空前的a可知，此处填名词单数形式作表语。根据“because of his ability to speak fluent Chinese, English and Kinyarwanda (local language)”可知，此处指他因为这些能力而从事的职业是翻译，translate的名词形式translator，意为“翻译”，符合语境。故填translator。
5．考查非谓语动词。句意：为了吸引来自中国的粉丝，伊萨巴约制作了介绍卢旺达农业活动、烹饪、喂养儿童以及其他社会和经济活动的短视频，以帮助中国人更多地了解卢旺达的生活。分析句子结构可知，本句已有谓语动词creates，故设空处填非谓语动词作定语修饰名词videos。且videos和feature之间是逻辑上的主谓关系，需用动词-ing形式作定语。故填featuring。
6．考查副词。句意： 为了吸引来自中国的粉丝，伊萨巴约制作了介绍卢旺达农业活动、烹饪、喂养儿童以及其他社会和经济活动的短视频，以帮助中国人更多地了解卢旺达的生活。 分析句子结构可知，设空处修饰动词creates，需用副词作状语。故填particularly。
7．考查定语从句。句意：我过去常看成龙的电影，这激励我学习中文。分析句子结构可知，设空处引导非限制性定语从句，先行词movies为物，关系词在从句中作主语，需用which引导。故填which。
8．考查时态。句意：我花了四年时间学习中文，现在我可以流利地说中文了。分析句子结构可知，设空处是句子的谓语部分。根据后文“now I can fluently speak the Chinese language”可知，学习这门语言发生在过去，即且此处在陈述过去的事情需用一般过去时。故填took。
9．考查宾语从句。句意：每当我在我的抖音账户上发布一段短视频，我的中国粉丝都会评论我的视频，问我如何学习中文，如何轻松地唱中文歌曲。分析句子结构可知，设空处引导宾语从句，设空处在从句中充当方式状语，表示“如何”，需用how引导该宾语从句。故填how。
10．考查时态语态。句意：他还试图在视频拍摄时展示卢旺达传统的生活方式。分析句子结构可知，设空处是when引导的时间状语从句中的谓语部分，主语the videos和shoot之间是被动关系，主句为一般现在时，从句可用一般现在时的被动语态am/is/are done，同时从句也可表示拍摄的动作正在进行，可使用现在进行时的被动语态am/is/are being done均可。主语为名词复数，故be动词用are。故填are shot/are being shot。

11．have broken    12．a    13．with    14．musician    15．as    16．is set    17．Although/While##Though    18．to follow    19．known    20．while
【导语】这是一篇说明文。文章主要介绍刘畊宏直播健身走红网络。
11．考查时态和主谓一致。句意：刘畊宏的健身课非常受欢迎，到目前为止，已经打破了2022年的直播记录。根据“to date”可知，句子用现在完成时，主语they表示复数意义，助动词用have，故填have broken。
12．考查不定冠词。句意：在一个月内，刘畊宏的直播已经被观看了近1亿次，其中他最受欢迎的一场直播吸引了超过4400万的观看。以辅音音素开头的month是可数名词，此处泛指“一个月”，应用不定冠词a。故填a。
13．考查介词。句意：在一个月内，刘畊宏的直播已经被观看了近1亿次，其中他最受欢迎的一场直播吸引了超过4400万的观看。此处是“with +名词/代词（宾语）+非谓语动词（宾补）”with的复合结构作伴随状语，故填with。
14．考查名词。句意：中国音乐人周杰伦的歌曲经常作为刘畊宏的背景音乐。根据“Jay Chou”可知，此处指“音乐家”，musician音乐家，名词。故填musician。
15．考查介词。句意：中国音乐人周杰伦的歌曲经常作为刘畊宏的背景音乐。结合句意可知，此处指“充当，作为”，serve as用作，充当，固定短语。故填as。
16．考查时态、语态和主谓一致。句意：他最受关注的健身课之一以周杰伦《依然范特西》专辑中的《本草纲目》为音乐背景。句子是描述一个事实，主语One of his most-watched fitness routines和动词set之间是被动关系，故用一般现在时的被动语态，且主语表示单数意义，be动词用is。故填is set。
17．考查让步状语从句。句意：虽然刘畊宏的舞蹈动作看起来简单，但往往过于激烈，让观众难以跟上。结合句意可知，此处表示虽然舞蹈动作简单，但往往过于激烈，应用although、while或though引导让步状语从句，首字母应大写。故填Although/While/Though。
18．考查动词不定式。句意：虽然刘畊宏的舞蹈动作看起来简单，但往往过于激烈，让观众难以跟上。此处为固定搭配“too+adj.+to do sth”，表示“太……而不能做……”，此处用动词不定式，故填to follow。
19．考查过去分词。句意：许多网友甚至开玩笑说，49岁的刘畊宏正与以销售策略闻名的中国“直播一哥”李佳琦展开人气较量。动词know和livestreaming king之间是动宾关系，应用过去分词作定语，故填known。
20．考查连词。句意：“李佳琦掏空了我们的钱包，而刘畊宏掏空了我们的身体。”一位网友开玩笑道。前后句表示对比，应用while“然而”，故填while。

21．D    22．B    23．A    24．C
【导语】本文是一篇新闻报道。主要介绍了来自湖南娄底的曾庆欢利用直播技术带领当地人民过上幸福生活的事迹。
21．细节理解题。根据第四段中“She has now sold local agricultural products worth tens of millions of yuan, like fermented tofu, preserved pork and dried sweet potatoes.(她现在已经卖出了价值数千万元的当地农产品，比如腐乳、腊肉和红薯干。)”可知，曾庆欢在抖音上主要介绍了她家乡的农产品。故选D。
22．细节理解题。根据最后一段中“In 2021,after she became a deputy (代表) of the Loudi Municipal People’s Congress, she put forward a proposal to ensure that “each village has one product and one live streaming host of its own”. (2021年，当上娄底市人大代表后，她提出要确保“一村一品一主播乡村振兴青年先锋培育计划”的议案。)”以及“She plans to help cultivate 100 social media influencers from her county within three years, and two villages have taken part in the project.(她计划在三年内帮助从她的县培养100名社交媒体影响者，两个村庄已经参与了该项目)”可知，曾庆欢打算在她的县培训更多的社交媒体影响者。故选B。
23．推理判断题。根据第一段中“But Zeng Qinghuan, a 30-year old from Xinhua County in Loudi, Hunan, has turned her whole village into a live streaming set. Her goal is to use e-commerce to help her people live a better life.( 但来自湖南娄底新化县的30岁女孩曾庆欢却把整个村子变成了直播平台。她的目标是利用电子商务帮助她的人民过上更好的生活。)”以及第三段中“Zeng used to study fashion design and has worked in some big cities before. In 2019 she returned to her village to care for her sick grandmother.(曾晶曾学习服装设计，并在一些大城市工作过。2019年，她回到村庄照顾生病的祖母。)”以及最后一段中“I believe that the rural areas will become a big stage, and being a farmer will be seen as a respectable job too.(我相信农村会成为一个大舞台，农民也会被视为一份体面的工作。)”可知，曾庆欢可以放弃大城市的工作回到村子照顾家人，她是脚踏实地的，她的目标是利用电子商务帮助村民过上更好的生活，并相信农村将成为一个大舞台，她是一个有抱负的人。故选A。
24．推理判断题。根据第一段中“ ButZeng Qinghuan, a 30-year old from Xinhua County in Loudi, Hunan, has turned her whole village into a live streaming set. Her goal is to use e-commerce to help her people live a better life.(但来自湖南娄底新化县的30岁女孩曾庆欢却把整个村子变成了直播平台。她的目标是利用电子商务帮助她的人民过上更好的生活。)”以及文章内容可知，本文主要讲述的是湖南娄底的曾庆欢利用直播带领当地人民过上幸福生活的故事。推断文章可能出自报纸的生活方式这一专栏。故选C。

25．C    26．C    27．A    28．C
【导语】这是一篇新闻报道。主要报道了11个月的滑雪小女孩王予玑滑雪视频走红，她的父母接受采访时对教小萌娃滑雪以及家庭教育理念的阐述。
25．词句猜测题。根据第一段中“As the new snow season starts, enthusiastic skiers and snowboarders can’t wait to hit the trails. Among them is 11-month-old Wang Yuji, who can barely walk.(新的雪季开始了，热情的滑雪者和单板滑雪爱好者们迫不及待地想要踏上雪道。11个月大的王予玑就是其中之一，她几乎不能走路)”以及画线词后文“on the Internet recently”可知，11个月的女孩王予玑还不能走路，就会滑雪了，因此她从山上滑下的视频在网上快速传播，故画线词意思是“快速传播”。故选C。
26．细节理解题。根据第三段的““As China will host the Winter Olympics soon, we are really encouraged to try ice and snow sports,” Fan said.(“由于中国即将举办冬奥会，我们真的很受鼓励去尝试冰雪运动，”范说)”可知，冬季奥运会即将在中国举行促使这对夫妇尝试冰雪运动。故选C。
27．细节理解题。根据第四段“Our family’s philosophy has always been that we encourage our child to do whatever sports we do. We don’t choose sports that we don’t know how to do ourselves. I went snowboarding with her dad, so we got her a little snowboard too.(我们家的理念一直是鼓励我们的孩子做任何我们做的运动。我们不会选择那些我们自己都不知道该怎么做的运动。我和她爸爸一起去滑雪，所以我们也给她买了一个小滑雪板)”可知，这对夫妻的家庭理念是父母为孩子树立榜样。故选A。
28．细节理解题。根据最后一段““Yuji has got along very well with the staff and neighbors,” she said. “Unlike living in the city, it’s wonderful for her to be able to play outside three or four hours a day here.”(她说：“予玑与工作人员和邻居相处得很好。和住在城里不同，她每天能在外面玩三四个小时，这对她来说太棒了。”)可知，多次去滑雪场是因为这个女孩可以认识新的人，在那里尽情地玩耍。故选C。

29．C    30．A    31．B    32．B
【导语】这是一篇说明文。文章主要介绍了直播带货这一种电子商务和营销销售方式，并且说明了其优缺点。
29．细节理解题。根据第三段中“Brands should not use livestreaming as a short-term sales booster but as a long-term way to remove barriers between brands and consumers. (品牌不应将直播作为短期的销售助推器，而应将其作为消除品牌与消费者之间障碍的长期途径)”可知，作者建议各大品牌用直播来消除品牌和消费者之间的障碍。故选C。
30．词句猜测题。根据倒数第二段中“Of course, Livestreaming is not without drawbacks, however.(当然，直播也不是没有缺点)”再结合画线词上文“For ads on TV, government has clear rules to forbid brands”以及后文“the before-and-after effects of health products”可知，直播也存在缺点，所以对于电视广告，政府有明确规定，禁止品牌夸大健康产品的前后效果。故画线词意思是“夸大”。故选A。
31．细节理解题。根据最后一段中“Through the purchase of fake followers to increase shares and comments, some live streamers can falsify their rate of engagement to cheat brands and companies in an effort to win more trust and make more money.(通过购买虚假粉丝来增加分享和评论，一些直播者可以伪造自己的参与度，欺骗品牌和公司，以赢得更多信任，赚更多钱)”可知，直播主播通过创建虚假评论和分享制造虚假繁荣。故选B。
32．推理判断题。根据第二段“Livestreaming removes barriers between brands and consumers. While it is focused on driving short term sales, livestreaming can enable firms to improve marketing efficiency by combining brand marketing and performance marketing.(直播消除了品牌和消费者之间的障碍。虽然直播专注于推动短期销售，但它可以通过将品牌营销和绩效营销结合起来，使企业提高营销效率)”以及倒数第二段中“Of course, Livestreaming is not without drawbacks, however.(当然，直播也不是没有缺点)”可知，文章分别说明了直播带货的优点和缺点，没有提到作者对此的看法，故可推知，作者对直播的态度是中立的。故选B。