高教版（2021）Unit 4 Corporate Culture精品教案设计

这是一份高教版（2021）Unit 4 Corporate Culture精品教案设计，共6页。


课 题
Unit 4 Crprate Culture
(Listening and Speaking)
课 型
Listening and Speaking
课 时
2
授课班级
授课时间
90mins
授课教师
教材分析
本课教学内容选自《英语 拓展模块》第四单元“Crprate Culture”听说板块（Listening and Speaking）。本板块内容以企业文化为主题，通过介绍知名企业的企业文化，引出本单元主题，使学生对企业文化有初步认识和了解，同时激活学生关于企业、产品、服务等相关内容的语言知识和生活常识。该板块内容要求在讨论企业文化的语境中，学生能够听懂对话中讨论的企业文化、简述企业文化的内容；口头简单介绍某企业的企业文化，简述其对企业的影响；向同伴介绍某行业工作的特点。
学情分析
学生在基础模块中有涉及到培养企业文化意识的话题，学习过的句型“Wuld yu like t ”“Can yu give us sme ideas fr ”等，并涉及到的一些职场礼仪,但学生积累的话题语言素材较少，词汇量积累程度不够，难以达成表达的目的，因而教师在课堂上通过简单对话模拟访谈企业文化相关的信息表达方式，由易及难，不断增强学生表达的自信心，提高表达能力。先进行理解模仿，再到替换练习，脑中构建职业场景，最后能够完成有关企业文化的对话内容。
学习目标
Knwledge bjective
Master the useful expressins abut crprate culture, such as style、brand、service、histry、simplicity、creative、culture、design；g frward、aim high、China’s Time-Hnred Brand、cultural and creative、technlgical innvatin
Ability bjectives
Be able t understand talks abut chsing apprpriate prducts;
Be able t ask fr and give infrmatin abut crprate culture.
Emtinal bjective
Understand the imprtance f crprate culture.
学习重难点
Teaching key pint:
Master the vcabulary and sentence patterns in talking abut crprate culture.
Teaching difficult pint:
Be able t cmplete the cnversatin abut crprate culture-related issues and nd the characteristics f wrking in a certain industry..
教学方法
小组讨论法、任务教学法、情景教学法
课前准备
PPT课件、语音素材、视频和图片
教学媒体
PPT课件、多媒体设备、语音素材、拓展资源包等
教学过程
教学环节
教师活动设计
学生活动设计
设计意图
Step 1：
Warming up
Brainstrm
D yu knw which -famus cmpanies in the wrld?
Think and answer
D yu knw what the crprate cultures f sme cmpanies are?
Students read the questins and lk up the infrmatin t answer the questins.
通过头脑风暴，让学生对世界著名企业有更好的理解和认识，同时了解这些企业的企业文化，并为后面学习做铺垫。
Step 2: Listening
Activity 1: Listen and match
Ask students t scan activities t underline the key wrds, and predict the cntent f the dialgue. Then play the listening materials.
Activity 2: Listen and chse
Ask students t scan the questins and answers and draw the key wrds such as what (what, when), nuns (art,culture, histry, suvenirs, prducts) etc. . Students actively predict the dialgue cntent, develp their ability t predict the listening cntent based n key infrmatin knwn.
Activity 3: Listen and cmplete
Ask students t scan the infrmatin in the interview ntes frm and fill in the blanks. Guide the students t draw the key infrmatin in the table. Then play the recrding.
Finish the listening activities “Listen and match, Listen and chse and Listen and make a chice..
本部分以文化创意和技术创新为核心理念的企业文化为主要话题，通过信息匹配、选择、填空等题型的听力对话内容，为学生创设话题情境，在熟悉话题的基础上，提升学生根据已知信息获取关键信息的能力，深刻理解文化创意产品对传承中华优秀传统文化的意义，实现对学生核心素养的培养。。
Step 3: Dialgue learning
Activity 4
Read and underline
Read and translate each ptin, underline the key wrds f each ptin. Then cmplete the dialgue.
Listen and check
Read the dialgue after the recrding t underline the sentences abut crprate culture. Then check the answers.
Language pints
Teach the imprtant pints f the recrding such as crprate culture，China’s Time-Hnred Brand，aim high
g frward，fcus n，lcal culture，cultural and creative ...
Listen and cmplete the dialgue. Understand the imprtant pints and take ntes.
通过补全对话让学生对文本有进一步的了解。学习文本的重点词句，夯实长难句，为后面的口语输出做铺垫。
Step 4: Speaking
Activity 5: Imitate and practice
Students skim the dialgue and the cntents f the ptins, understand the situatin and general cntent f the dialgue, and draw the key infrmatin f the text.
Students gives the answers and teachers rganize students t read alud in grups.
Teacher invites a grup f students t cnduct a dialgue presentatin. Teachers gave cmments and encuragement.
Activity 5: Act and practice
Students chse the situatin and d grup ral practice and demnstratin.
Students in small grups further read cntextual infrmatin, familiarize themselves with the language situatin, and prepare fr dialgue and cmmunicatin.
Teacher select sme grups f students n the tw tpics fr dialgue sharing, rganized students t evaluate, and instructed students t pay attentin t the cmpleteness f the cntent and the crrectness f the expressin
Imitate activity 4 and make up a new dialgue and then practice with partners.
Knw hw t talk abut asking fr adn giving infrmatin abut a schl club and a curse.
本环节主要是口语练习活动，主题为技术创新为核心理念的企业文化等内容，这些话题与学生的日常生活和未来职场生活息息相关，学生有体验和需求。通过模仿文本，替换文本信息进行话题练习，培养学生知识迁移能力。最后通过拓展话题，根据情境进行对话编排和演练的综合性口语表达活动，提升学生职场语言应用能力，促进知识的内化吸收，引导学生树立终身学习的信念，让学生意识到企业文化对企业发展的重要性。
Step 5：
Summary
I have mastered the fllwing wrds and expressins:
crprate culture China’s Time-Hnred Brand aim high
g frward fcus n lcal culture
cultural and creative slgan suvenir
characteristic simplicity manage
prduct design general style majr influence
I have mastered the fllwing sentence structures:
Hw abut the meeting with Mr. Black, their general manager?
Culd yu give me sme suggestins?
Their service makes me feel at hme.
These kinds f prducts really bring Chinese culture t life.
I think a ntebk and a bkmark wuld be perfect.
Step6： Hmewrk
1. Recite the useful expressins.
2. Preview the text f the reading part.
板书设计
同总结部分。
教学反思
（留白）