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译林版高中英语选择性必修第二册UNIT1 Section C 课件
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这是一份译林版高中英语选择性必修第二册UNIT1 Section C 课件，共60页。
UNIT 1 The mass mediaSection C Extending reading,Project,Assessment & Further studyPart 1 Reading comprehensionPart 2 Language points目录索引 Part 1 Reading comprehension第一步速读课文 理清脉络Activity 1 Skimming for the main ideaRead the text quickly and find out the main idea of the text.Advertising:the power of persuasion. Activity 2 Scanning for the structureRead the text again and write down the main idea of each part.Part 1(Para.1)Part 2(Paras.2-3)Part 3(Paras.4-6)Part 4(Para.7)IntroductionThe relationship between advertising and the mass mediaTechniques used by advertisersFuture development第二步精读课文 领悟细节Activity 3 Read the text carefully and choose the best answer.1.According to paragraph 1,what is the purpose of advertising?A.To exist in everyone’s daily life.B.To promote any product or service.C.To determine what one buys.D.To disturb everyone’s life.答案 B 2.What is the relationship between advertising and the mass media?A.Advertisements are growing hand in hand with the mass media.B.Advertisements promoted the development of the mass media.C.Smartphone apps make the biggest difference to advertisements.D.Old newspapers had a negative effect on advertisements.3.What does the word “employ” in paragraph 5 refer to?A.interview B.hireC.use D.take on答案 A 答案 C 4.What kind of person is likely to be chosen as a brand ambassador?A.Any celebrities who look sweet.B.A sports star who likes fast food.C.A famous actor who runs a business.D.A fictional character who is popular.答案 D 5.What will be the biggest feature of the advertisements in the future?A.It will reach more people than ever before.B.It will be more personalized and efficient.C.It will be more digital and personalized.D.It will give us bigger and special discounts.答案 B Activity 4 思考分享 提升思维1.What techniques do advertisements employ to persuade people into buying their products or services?2.Do you have a favorite advertisement?Please give a brief description. They often create a memorable slogan,link their company or product to a “brand ambassador” or put the product placement in films and TV shows.略 Activity 5 诵读佳句 学练写作1.Read the passage carefully and find the sentences describing the future advertising. In the future,advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.2.Read the passage carefully and find the sentences describing the functions of slogans. Slogans use simple but impressive language to make us remember the product or service being advertised.Some of these slogans may also appeal to our emotions.A slogan which communicates an idea effectively can boost sales and even become part of popular culture.第三步深读课文 融会提能Activity 6 课文语篇填空Advertisements,which often use words and pictures to persuade people 1. (buy) a product or service,can be found 2. we go.A 3. (success) advertisement will not only make people aware of a product or service,but also create a desire to buy,behind 4._______ advertisers have developed ways of persuading people into purchasing their products or services.One of the most common techniques is to create memorable 5. (slogan),some of which appeal to our emotions.Another technique employed by advertisers is to link their company or productto buy wherever successful which slogansNow,9. the more digital and more personalized advertising,we are very likely to receive special discounts and promotions targeted 10. (specifical) at us. to 6. brand ambassador.In addition,some advertisements are not so obvious,in which product 7. (place) is typically used.We take in these marketing messages 8. (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much. a placement appearing with specificallyActivity 7 长难句分析1.If an advertisement is placed on a popular website or on TV at peak times,a huge number of people will know about the product or service it is advertising. If引导条件状语从句 省略了关系代词的定语从句 [尝试翻译] 如果一则广告被投放在一个热门网站或黄金时段的电视上,许多人都会知晓它所宣传的产品或服务。 2.Already we may see online advertisements for products or services we have previously searched for on the Internet,and we are very likely to receive special discounts and promotions targeted specifically at us. 省略了关系代词的定语从句 and引导并列分句 过去分词短语作后置定语 [尝试翻译] 我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告,而且很可能会收到专门为我们定制的特殊折扣和促销活动。3.Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.Not only置于句首引起的部分倒装 what引导宾语从句 引导并列分句,表示转折 [尝试翻译] 这不仅会让消费者觉得自己更受重视,还能让他们看到自己最感兴趣的内容,此外也能帮助公司更加有效地锁定目标客户,从而对销售产生积极影响。Part 2 Language points基础落实•必备知识全过关必记写作词汇 1. n.途径,渠道;电视台;频道;方法;水渠 2. adj.高峰时期的,最高度的 n.顶峰,高峰;山峰;尖端vi.达到高峰,达到最高值3. vt.使增长,使兴旺 n.增长,提高;帮助,激励 4. vt.买,购买 n.购买,采购;购买的东西,购买项目 5. vt.赞助;主办;为慈善活动捐款;资助 n.赞助商;为慈善活动捐款的人 6. n.折扣 vt.打折出售 channel peak boost purchase sponsor discount识记阅读词汇 1.psychology n. 2.teapot n. 3.placement n. 4.rating n. 5.tailor vt. n. 6.housing n. 心理,心理特征;心理学 茶壶 放置;安置 收视率;等级,级别 专门制作,定做 裁缝 住房,住宅 7.estate n. 8.slogan n. 9.brand n. 10.ambassador n. 住宅区;(通常指农村的)大片私有土地;个人财产,(尤指)遗产 标语,口号 品牌;类型;烙印 大使,代表串记拓展词汇 1.advertising n.广告活动,广告业→ n.广告,启事;广告活动,广告宣传→ vi.& vt.做广告,登广告;公布,征聘;展现,宣传→ n.广告商 2.persuasion n.说服,劝说;信仰→ adj.有说服力的→ vt.说服;使信服 3.memorable adj.难忘的,值得纪念的→ n.记忆力;记忆,回忆→ v.记住,熟记→ adj.纪念的 n.纪念牌;纪念品 advertisementadvertiseadvertiser persuasivepersuade memorymemorizememorial 4.absorb vt.理解,掌握;吸收;吸引全部注意力→ adj.被吸收的;一心一意的→ n.吸收,专注 5.amuse vt.(提供)消遣;逗笑→ n.娱乐,消遣→ adj.有趣的→ adv.愉快地,好玩地,开心地→ adj.有趣的,引人发笑的 absorbedabsorption amusementamusedamusedlyamusing【掌握构词规律 快速记牢单词】“动词+后缀-ing或-ed”形式,构成形容词,如:(1)动词+-ing:interesting,relaxing,tiring,boring,worrying,frightening,frustrating,embarrassing(2)动词+-ed:interested,relaxed,tired,bored,worried,frightened,frustrated,embarrassed1. 参考,查阅,指的是 2. 换句话说3. 手拉手;联合4. 除……之外5. 对……有吸引力;呼吁6. 被传达,被理解,把……讲清楚7. (使)增添乐趣;使更艳丽8. 住宅区,住宅群refer to in other words hand in hand in addition to appeal to get across brighten up housing estate要点探究•能力素养全提升1.advertisement n. (informal ad)广告,启事;广告活动,广告宣传【佳句背诵】 We had over 100 replies to our advertisement.[活动介绍]我们的广告宣传收到了100多份答复。2.memorable adj.难忘的,值得纪念的【佳句背诵】 Movie music can be made memorable because its themes are repeated through the film.[艺术]电影音乐可以制作得令人难忘,因为其主旋律在影片中反复出现。1.persuade vt.说服;使信服 persuade sb to do/into doing sth说服某人做某事persuade sb not to do sth/out of doing sth说服某人不要做某事persuade sb of sth/persuade sb that...使某人相信……persuasion n.说服,劝说;信仰persuasive adj.有说服力的;劝诱的,劝说的persuasively adv.令人信服地;口才好地【佳句背诵】I do know how upset the shop staff can get,but I try to persuade them to keep smiling.[个人经历]我知道店员会有多生气,但我努力说服他们保持微笑。【巧辨异同】 【即学即练】单句语法填空/一句多译①We finally persuaded Ben the wisdom of the decision. ②She persuaded her daughter out of (smoke). 他努力地使我相信他的诚实。→③He tried his best to persuade me _________________________. →④He tried to persuade me _________________________. ofsmoking of his honestythat he was honest2.advertise vi.& vt.做广告,登广告;公布,征聘;展现,宣传 advertise sth为……做广告advertise for登……广告招聘或寻找……advertise in sth在某处登广告be advertised as...被宣传为……advertisement n.广告,启事;广告活动,广告宣传put an advertisement in the newspaper在报纸上发布广告advertising n.广告活动,广告业advertiser n.广告者,广告客户【佳句背诵】A local farmer told them the dog sounded like one advertised as lost in the local paper.[过去经历]一位当地的农民告诉他们,这条狗的声音听起来就像当地报纸上刊登的走失狗的叫声。【特别提醒】advertise sth指为某物做广告,即登广告宣传某物;advertise for sb/sth指登广告征求或寻求……,for表示目的。【即学即练】单句语法填空/单句写作①No one knows for sure when (advertise) first started. ②The inn is advertised being from the early 16th century. ③We advertised people who had experience to do the job. ④If you want to sell your house,why not put an (advertise) in the local paper? ⑤这位妇女应该登广告找人照看她的孩子们。The woman should someone to look after her children. advertising as for advertisement advertise for3.get across被传达,被理解,把……讲清楚 get across to (sb)/get sth across to (sb)被传达/理解;把……讲清楚get along/on with进展;相处get away (from...)(从……)离开(去);(从……)逃离get down to (doing) sth开始认真地做某事get back回来,归来;拿回,取回get in收获(庄稼等);抵达,到达get out出去;下来get out of从……出去;从……下来get over克服;爬过(栅栏等);超越;度过get through穿越;通过(考试等);接通;做完【佳句背诵】Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.[艺术]每出戏都有一个主题或中心思想,剧作家希望通过对话和动作来传达这个主题或中心思想。【即学即练】单句语法填空/句式升级①We must get to the public the simple fact that drugs are dangerous. ②It’s time that I got down to (think) about my future. ③She was very anxious to get away cities and back to nature. ④You should express your ideas clearly when you are putting together an ad campaign.→You should your ideas when you are putting together an ad campaign. across thinking from getacross4.absorb vt.理解,掌握;吸收;吸引全部注意力 absorb/attract/draw one’s attention吸引某人的注意absorb oneself in...全神贯注于……absorb...into...把……吸收进……absorbed adj.全神贯注的be/get absorbed in...全神贯注于……absorbing adj.十分吸引人的,引人入胜的absorption n.吸收,专注表示“全神贯注于……”的表达还有:concentrate on,focus on,be buried in,be lost in【佳句背诵】In fact,most people only absorb about 20 percent of a speaker’s message.[社会生活]事实上,大多数人只理解了演讲者传达信息的约20%。【即学即练】单句语法填空/句式升级①These kids are so (absorb) in their studies that I just sit back. ②Both scattering and (absorb) make an object look different from other objects around it,so you can see it easily. ③The novel was so (absorb) that she read it without a break. ④The singer was absorbed in his singing.The singer forgot to have his lunch.→ ,the singer forgot to have his lunch.(用过去分词短语作状语合并句子) absorbed absorption absorbing Absorbed in his singingbrighten up还有“(天气)放晴”之意。 5.brighten up(使)增添乐趣;使更艳丽 【佳句背诵】He brightened up at their words of encouragement.[个人经历]听到他们鼓励的话,他高兴起来。【即学即练】单句语法填空/句式升级①The new wall paper will brighten the room. ②That the weather will not clear up until next week is bad news for us.→That the weather will not ________________until next week is bad news for us. up brighten up6.amuse vt.(提供)消遣;逗笑 amuse oneself自娱自乐,消遣amuse sb by/with...用……逗某人开心amusement n.消遣,娱乐;乐趣to one’s amusement令某人好笑的是amused adj.愉快的,顽皮的;被逗乐的be amused to do sth觉得做某事好笑amusing adj.有趣的,好玩的;引人发笑的amusingly adv.有趣地;好笑地【佳句背诵】Taking exercise not only keeps the students amused,but also builds their strength.[健康生活]做运动不仅能娱乐学生,而且能锻炼他们的力量。Museums must compete for people’s spare time and money with other amusements.[社会生活]博物馆必须与其他娱乐活动争夺人们的业余时间和金钱。【即学即练】单句语法填空/一句多译①This book describes many (amuse) stories told by my grandfather when I was young. ②We were amused (learn) that he had made a foolish mistake. ③ our amusement,they had a quarrel about such a small thing. 小男孩因他在动物园里看到的事物而开心。→④The little boy _________________________what he saw in the zoo. →⑤What the little boy saw in the zoo _________________________. amusing to learn To was amused at amused himⅠ.一词多义1.channelA.n. 途径,渠道 B.n.电视台,频道 C.n.水渠 ①Turn the channel—there are too many commercials. ②The newsletter is a useful channel of communication between teachers and students. ③Water runs along the channel to the fields. BAC2.peak A.adj.高峰时期的,最高度的 B.n.顶峰,高峰 C.n.山峰 D.n.尖端 E.vi.达到高峰,达到最高值①She’s at the peak of her career. ②It’s always crowded at peak times. ③We gathered at the foot of the hill and set out to the peak. ④Toy sales peaked just before Christmas and are now decreasing. ⑤There is a bird at the peak of the roof. BACEDⅡ.教材熟词生义1.persuade说服;使信服引发(某人采取行动) 2.advertise 做广告对外声张 3.absorb 理解;掌握合并;吞并1.so+助动词+主语 ……也这样【教材原句】As media channels have grown in number and type,so have advertisements.随着媒体渠道在数量和类型上的增长,广告也在增长。(1)“so+be动词/助动词/情态动词+主语”表示前面肯定的情况也适用于后面的人或物,表示“某人/某物也这样”。(2)“neither/nor+be动词/助动词/情态动词+主语”表示前面否定的情况也适用于后面的人或物,可翻译为“某人/某物也不这样”。(3)如果前面句子的谓语既有肯定又有否定,或者形式不同,就用句型So it is/was with.../It is/was the same with...。(4)“so+主语+be动词/助动词/情态动词”用于对前面的事实加以肯定,有“的确如此”之意。【佳句背诵】If this fellow participant is going to eat more,so will I.[健康生活]如果这个同伴吃得更多,我也会吃得多。【即学即练】单句语法填空/句式升级①If Joe’s wife doesn’t go to the party tomorrow, will he. ②A fish needs water and without water it will die,so is the same with a man. ③I was at Center School last year. was my friend Bob. ④I have passed the English examination.My brother has passed the English examination,too.→I have passed the English examination._______________________.(用so结构改写) neither/nor it So So has my brother2.any time引导时间状语从句【教材原句】You will hear a variety of slogans any time you watch TV.你在任何时候看电视都会听到各种各样的口号。any time引导时间状语从句,相当于whenever,表示“每当……”。名词词组作连词用,引导时间状语从句的还有:(1)由time构成的名词词组:each time,the first/last time,next time,every time。(2)the+瞬间名词:the minute,the instant,the moment。(3)the+时间名词:the day/week/year,the spring/summer/autumn/winter。【佳句背诵】Next time you visit Bob,remember to give him a call in advance.[社交礼仪]下次你去拜访Bob的时候,记得提前给他打个电话。【温馨提示】for the first time只用作句子的状语,不具有连词功能,不可用来引导状语从句。【即学即练】补全句子/句式升级①He can leave _________ _________(任何时候) he wants. ② (每次) I have difficulty with my English study,you are the one that I will turn to first. ③I remember you showed me some photos on that theme _______ ________ __________(上次) you visited our school. I fell in love with you as soon as I saw you.→④I fell in love with you _________________________I saw you. →⑤I fell in love with you I saw you. any time Every time the lasttime the moment/instant/second immediately/directly/instantly3.the+比较级...,the+比较级... 越……就越……【教材原句】The more we like the brand ambassador,the more we will be attracted to buy the product.我们越喜欢品牌代表,我们就越会被吸引去购买产品。(1)“the+比较级...,the+比较级...”意为“越……就越……”,表示主、从句的两个谓语是同时进行的,一方随另一方程度的变化而变化。(2)从结构上看,第一个“the+比较级...”是表示条件的状语从句,第二个“the+比较级...”是主句。在表示将来意义的情况时,从句用一般现在时表示将来,主句用一般将来时。(3)本结构中常用省略结构。【佳句背诵】The amazing thing about the spring is that the colder the temperature gets,the hotter the spring![风景名胜]关于黄山温泉让人惊讶的是,气温越低,温泉越暖和!【即学即练】补全句子/句式升级①It’s true, I get,the more I feel time has wings.(年纪越大) ②Usually, the idea is, it gets noticed.(越奇怪……越多……) ③However,if you are more polite,you will be less likely attacked.→However,____________________ you are,_________________________ it is you will be attacked. the older the strangerthe more the more politethe less likely4.not only...but also...不仅……而且……【教材原句】Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.这不仅会让消费者觉得自己更受重视,还能让他们看到自己最感兴趣的内容,此外也能帮助公司更加有效地锁定客户,从而对销售产生积极影响。(1)not only...but also...用于连接两个表示并列关系的成分,着重强调后者,其意为“不仅……而且……”;其中的also有时可以省略。(2)not only...but also...连接两个句子,且not only位于句首时,not only后面的句子要用部分倒装。(3)not only...but also...连接的两个并列成分作主语,其谓语通常与靠近的主语保持一致,即就近原则。【佳句背诵】Through the exhibition,not only can you admire wonderful pictures,but also you can understand the art of traditional Chinese painting better.[活动介绍]通过展览,你不仅可以欣赏精彩的画作,还可以更好地了解中国传统绘画的艺术。【即学即练】单句语法填空/句式升级①Not only the students but also their teacher (like) playing football. ②Not only we forget to turn off the lights in the kitchen,but we also failed to lock the front door. ③Not only Tom but also his classmates (be) coming to visit the museum. likes did are ④You will not only help our young volunteers to develop personally,but you’ll also learn new skills and increase your cultural awareness.→____________________________________________________________ (改为倒装句) Not only will you help our young volunteers to develop personally,but you’ll also learn new skills and increase your cultural awareness.
UNIT 1 The mass mediaSection C Extending reading,Project,Assessment & Further studyPart 1 Reading comprehensionPart 2 Language points目录索引 Part 1 Reading comprehension第一步速读课文 理清脉络Activity 1 Skimming for the main ideaRead the text quickly and find out the main idea of the text.Advertising:the power of persuasion. Activity 2 Scanning for the structureRead the text again and write down the main idea of each part.Part 1(Para.1)Part 2(Paras.2-3)Part 3(Paras.4-6)Part 4(Para.7)IntroductionThe relationship between advertising and the mass mediaTechniques used by advertisersFuture development第二步精读课文 领悟细节Activity 3 Read the text carefully and choose the best answer.1.According to paragraph 1,what is the purpose of advertising?A.To exist in everyone’s daily life.B.To promote any product or service.C.To determine what one buys.D.To disturb everyone’s life.答案 B 2.What is the relationship between advertising and the mass media?A.Advertisements are growing hand in hand with the mass media.B.Advertisements promoted the development of the mass media.C.Smartphone apps make the biggest difference to advertisements.D.Old newspapers had a negative effect on advertisements.3.What does the word “employ” in paragraph 5 refer to?A.interview B.hireC.use D.take on答案 A 答案 C 4.What kind of person is likely to be chosen as a brand ambassador?A.Any celebrities who look sweet.B.A sports star who likes fast food.C.A famous actor who runs a business.D.A fictional character who is popular.答案 D 5.What will be the biggest feature of the advertisements in the future?A.It will reach more people than ever before.B.It will be more personalized and efficient.C.It will be more digital and personalized.D.It will give us bigger and special discounts.答案 B Activity 4 思考分享 提升思维1.What techniques do advertisements employ to persuade people into buying their products or services?2.Do you have a favorite advertisement?Please give a brief description. They often create a memorable slogan,link their company or product to a “brand ambassador” or put the product placement in films and TV shows.略 Activity 5 诵读佳句 学练写作1.Read the passage carefully and find the sentences describing the future advertising. In the future,advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.2.Read the passage carefully and find the sentences describing the functions of slogans. Slogans use simple but impressive language to make us remember the product or service being advertised.Some of these slogans may also appeal to our emotions.A slogan which communicates an idea effectively can boost sales and even become part of popular culture.第三步深读课文 融会提能Activity 6 课文语篇填空Advertisements,which often use words and pictures to persuade people 1. (buy) a product or service,can be found 2. we go.A 3. (success) advertisement will not only make people aware of a product or service,but also create a desire to buy,behind 4._______ advertisers have developed ways of persuading people into purchasing their products or services.One of the most common techniques is to create memorable 5. (slogan),some of which appeal to our emotions.Another technique employed by advertisers is to link their company or productto buy wherever successful which slogansNow,9. the more digital and more personalized advertising,we are very likely to receive special discounts and promotions targeted 10. (specifical) at us. to 6. brand ambassador.In addition,some advertisements are not so obvious,in which product 7. (place) is typically used.We take in these marketing messages 8. (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much. a placement appearing with specificallyActivity 7 长难句分析1.If an advertisement is placed on a popular website or on TV at peak times,a huge number of people will know about the product or service it is advertising. If引导条件状语从句 省略了关系代词的定语从句 [尝试翻译] 如果一则广告被投放在一个热门网站或黄金时段的电视上,许多人都会知晓它所宣传的产品或服务。 2.Already we may see online advertisements for products or services we have previously searched for on the Internet,and we are very likely to receive special discounts and promotions targeted specifically at us. 省略了关系代词的定语从句 and引导并列分句 过去分词短语作后置定语 [尝试翻译] 我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告,而且很可能会收到专门为我们定制的特殊折扣和促销活动。3.Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.Not only置于句首引起的部分倒装 what引导宾语从句 引导并列分句,表示转折 [尝试翻译] 这不仅会让消费者觉得自己更受重视,还能让他们看到自己最感兴趣的内容,此外也能帮助公司更加有效地锁定目标客户,从而对销售产生积极影响。Part 2 Language points基础落实•必备知识全过关必记写作词汇 1. n.途径,渠道;电视台;频道;方法;水渠 2. adj.高峰时期的,最高度的 n.顶峰,高峰;山峰;尖端vi.达到高峰,达到最高值3. vt.使增长,使兴旺 n.增长,提高;帮助,激励 4. vt.买,购买 n.购买,采购;购买的东西,购买项目 5. vt.赞助;主办;为慈善活动捐款;资助 n.赞助商;为慈善活动捐款的人 6. n.折扣 vt.打折出售 channel peak boost purchase sponsor discount识记阅读词汇 1.psychology n. 2.teapot n. 3.placement n. 4.rating n. 5.tailor vt. n. 6.housing n. 心理,心理特征;心理学 茶壶 放置;安置 收视率;等级,级别 专门制作,定做 裁缝 住房,住宅 7.estate n. 8.slogan n. 9.brand n. 10.ambassador n. 住宅区;(通常指农村的)大片私有土地;个人财产,(尤指)遗产 标语,口号 品牌;类型;烙印 大使,代表串记拓展词汇 1.advertising n.广告活动,广告业→ n.广告,启事;广告活动,广告宣传→ vi.& vt.做广告,登广告;公布,征聘;展现,宣传→ n.广告商 2.persuasion n.说服,劝说;信仰→ adj.有说服力的→ vt.说服;使信服 3.memorable adj.难忘的,值得纪念的→ n.记忆力;记忆,回忆→ v.记住,熟记→ adj.纪念的 n.纪念牌;纪念品 advertisementadvertiseadvertiser persuasivepersuade memorymemorizememorial 4.absorb vt.理解,掌握;吸收;吸引全部注意力→ adj.被吸收的;一心一意的→ n.吸收,专注 5.amuse vt.(提供)消遣;逗笑→ n.娱乐,消遣→ adj.有趣的→ adv.愉快地,好玩地,开心地→ adj.有趣的,引人发笑的 absorbedabsorption amusementamusedamusedlyamusing【掌握构词规律 快速记牢单词】“动词+后缀-ing或-ed”形式,构成形容词,如:(1)动词+-ing:interesting,relaxing,tiring,boring,worrying,frightening,frustrating,embarrassing(2)动词+-ed:interested,relaxed,tired,bored,worried,frightened,frustrated,embarrassed1. 参考,查阅,指的是 2. 换句话说3. 手拉手;联合4. 除……之外5. 对……有吸引力;呼吁6. 被传达,被理解,把……讲清楚7. (使)增添乐趣;使更艳丽8. 住宅区,住宅群refer to in other words hand in hand in addition to appeal to get across brighten up housing estate要点探究•能力素养全提升1.advertisement n. (informal ad)广告,启事;广告活动,广告宣传【佳句背诵】 We had over 100 replies to our advertisement.[活动介绍]我们的广告宣传收到了100多份答复。2.memorable adj.难忘的,值得纪念的【佳句背诵】 Movie music can be made memorable because its themes are repeated through the film.[艺术]电影音乐可以制作得令人难忘,因为其主旋律在影片中反复出现。1.persuade vt.说服;使信服 persuade sb to do/into doing sth说服某人做某事persuade sb not to do sth/out of doing sth说服某人不要做某事persuade sb of sth/persuade sb that...使某人相信……persuasion n.说服,劝说;信仰persuasive adj.有说服力的;劝诱的,劝说的persuasively adv.令人信服地;口才好地【佳句背诵】I do know how upset the shop staff can get,but I try to persuade them to keep smiling.[个人经历]我知道店员会有多生气,但我努力说服他们保持微笑。【巧辨异同】 【即学即练】单句语法填空/一句多译①We finally persuaded Ben the wisdom of the decision. ②She persuaded her daughter out of (smoke). 他努力地使我相信他的诚实。→③He tried his best to persuade me _________________________. →④He tried to persuade me _________________________. ofsmoking of his honestythat he was honest2.advertise vi.& vt.做广告,登广告;公布,征聘;展现,宣传 advertise sth为……做广告advertise for登……广告招聘或寻找……advertise in sth在某处登广告be advertised as...被宣传为……advertisement n.广告,启事;广告活动,广告宣传put an advertisement in the newspaper在报纸上发布广告advertising n.广告活动,广告业advertiser n.广告者,广告客户【佳句背诵】A local farmer told them the dog sounded like one advertised as lost in the local paper.[过去经历]一位当地的农民告诉他们,这条狗的声音听起来就像当地报纸上刊登的走失狗的叫声。【特别提醒】advertise sth指为某物做广告,即登广告宣传某物;advertise for sb/sth指登广告征求或寻求……,for表示目的。【即学即练】单句语法填空/单句写作①No one knows for sure when (advertise) first started. ②The inn is advertised being from the early 16th century. ③We advertised people who had experience to do the job. ④If you want to sell your house,why not put an (advertise) in the local paper? ⑤这位妇女应该登广告找人照看她的孩子们。The woman should someone to look after her children. advertising as for advertisement advertise for3.get across被传达,被理解,把……讲清楚 get across to (sb)/get sth across to (sb)被传达/理解;把……讲清楚get along/on with进展;相处get away (from...)(从……)离开(去);(从……)逃离get down to (doing) sth开始认真地做某事get back回来,归来;拿回,取回get in收获(庄稼等);抵达,到达get out出去;下来get out of从……出去;从……下来get over克服;爬过(栅栏等);超越;度过get through穿越;通过(考试等);接通;做完【佳句背诵】Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.[艺术]每出戏都有一个主题或中心思想,剧作家希望通过对话和动作来传达这个主题或中心思想。【即学即练】单句语法填空/句式升级①We must get to the public the simple fact that drugs are dangerous. ②It’s time that I got down to (think) about my future. ③She was very anxious to get away cities and back to nature. ④You should express your ideas clearly when you are putting together an ad campaign.→You should your ideas when you are putting together an ad campaign. across thinking from getacross4.absorb vt.理解,掌握;吸收;吸引全部注意力 absorb/attract/draw one’s attention吸引某人的注意absorb oneself in...全神贯注于……absorb...into...把……吸收进……absorbed adj.全神贯注的be/get absorbed in...全神贯注于……absorbing adj.十分吸引人的,引人入胜的absorption n.吸收,专注表示“全神贯注于……”的表达还有:concentrate on,focus on,be buried in,be lost in【佳句背诵】In fact,most people only absorb about 20 percent of a speaker’s message.[社会生活]事实上,大多数人只理解了演讲者传达信息的约20%。【即学即练】单句语法填空/句式升级①These kids are so (absorb) in their studies that I just sit back. ②Both scattering and (absorb) make an object look different from other objects around it,so you can see it easily. ③The novel was so (absorb) that she read it without a break. ④The singer was absorbed in his singing.The singer forgot to have his lunch.→ ,the singer forgot to have his lunch.(用过去分词短语作状语合并句子) absorbed absorption absorbing Absorbed in his singingbrighten up还有“(天气)放晴”之意。 5.brighten up(使)增添乐趣;使更艳丽 【佳句背诵】He brightened up at their words of encouragement.[个人经历]听到他们鼓励的话,他高兴起来。【即学即练】单句语法填空/句式升级①The new wall paper will brighten the room. ②That the weather will not clear up until next week is bad news for us.→That the weather will not ________________until next week is bad news for us. up brighten up6.amuse vt.(提供)消遣;逗笑 amuse oneself自娱自乐,消遣amuse sb by/with...用……逗某人开心amusement n.消遣,娱乐;乐趣to one’s amusement令某人好笑的是amused adj.愉快的,顽皮的;被逗乐的be amused to do sth觉得做某事好笑amusing adj.有趣的,好玩的;引人发笑的amusingly adv.有趣地;好笑地【佳句背诵】Taking exercise not only keeps the students amused,but also builds their strength.[健康生活]做运动不仅能娱乐学生,而且能锻炼他们的力量。Museums must compete for people’s spare time and money with other amusements.[社会生活]博物馆必须与其他娱乐活动争夺人们的业余时间和金钱。【即学即练】单句语法填空/一句多译①This book describes many (amuse) stories told by my grandfather when I was young. ②We were amused (learn) that he had made a foolish mistake. ③ our amusement,they had a quarrel about such a small thing. 小男孩因他在动物园里看到的事物而开心。→④The little boy _________________________what he saw in the zoo. →⑤What the little boy saw in the zoo _________________________. amusing to learn To was amused at amused himⅠ.一词多义1.channelA.n. 途径,渠道 B.n.电视台,频道 C.n.水渠 ①Turn the channel—there are too many commercials. ②The newsletter is a useful channel of communication between teachers and students. ③Water runs along the channel to the fields. BAC2.peak A.adj.高峰时期的,最高度的 B.n.顶峰,高峰 C.n.山峰 D.n.尖端 E.vi.达到高峰,达到最高值①She’s at the peak of her career. ②It’s always crowded at peak times. ③We gathered at the foot of the hill and set out to the peak. ④Toy sales peaked just before Christmas and are now decreasing. ⑤There is a bird at the peak of the roof. BACEDⅡ.教材熟词生义1.persuade说服;使信服引发(某人采取行动) 2.advertise 做广告对外声张 3.absorb 理解;掌握合并;吞并1.so+助动词+主语 ……也这样【教材原句】As media channels have grown in number and type,so have advertisements.随着媒体渠道在数量和类型上的增长,广告也在增长。(1)“so+be动词/助动词/情态动词+主语”表示前面肯定的情况也适用于后面的人或物,表示“某人/某物也这样”。(2)“neither/nor+be动词/助动词/情态动词+主语”表示前面否定的情况也适用于后面的人或物,可翻译为“某人/某物也不这样”。(3)如果前面句子的谓语既有肯定又有否定,或者形式不同,就用句型So it is/was with.../It is/was the same with...。(4)“so+主语+be动词/助动词/情态动词”用于对前面的事实加以肯定,有“的确如此”之意。【佳句背诵】If this fellow participant is going to eat more,so will I.[健康生活]如果这个同伴吃得更多,我也会吃得多。【即学即练】单句语法填空/句式升级①If Joe’s wife doesn’t go to the party tomorrow, will he. ②A fish needs water and without water it will die,so is the same with a man. ③I was at Center School last year. was my friend Bob. ④I have passed the English examination.My brother has passed the English examination,too.→I have passed the English examination._______________________.(用so结构改写) neither/nor it So So has my brother2.any time引导时间状语从句【教材原句】You will hear a variety of slogans any time you watch TV.你在任何时候看电视都会听到各种各样的口号。any time引导时间状语从句,相当于whenever,表示“每当……”。名词词组作连词用,引导时间状语从句的还有:(1)由time构成的名词词组:each time,the first/last time,next time,every time。(2)the+瞬间名词:the minute,the instant,the moment。(3)the+时间名词:the day/week/year,the spring/summer/autumn/winter。【佳句背诵】Next time you visit Bob,remember to give him a call in advance.[社交礼仪]下次你去拜访Bob的时候,记得提前给他打个电话。【温馨提示】for the first time只用作句子的状语,不具有连词功能,不可用来引导状语从句。【即学即练】补全句子/句式升级①He can leave _________ _________(任何时候) he wants. ② (每次) I have difficulty with my English study,you are the one that I will turn to first. ③I remember you showed me some photos on that theme _______ ________ __________(上次) you visited our school. I fell in love with you as soon as I saw you.→④I fell in love with you _________________________I saw you. →⑤I fell in love with you I saw you. any time Every time the lasttime the moment/instant/second immediately/directly/instantly3.the+比较级...,the+比较级... 越……就越……【教材原句】The more we like the brand ambassador,the more we will be attracted to buy the product.我们越喜欢品牌代表,我们就越会被吸引去购买产品。(1)“the+比较级...,the+比较级...”意为“越……就越……”,表示主、从句的两个谓语是同时进行的,一方随另一方程度的变化而变化。(2)从结构上看,第一个“the+比较级...”是表示条件的状语从句,第二个“the+比较级...”是主句。在表示将来意义的情况时,从句用一般现在时表示将来,主句用一般将来时。(3)本结构中常用省略结构。【佳句背诵】The amazing thing about the spring is that the colder the temperature gets,the hotter the spring![风景名胜]关于黄山温泉让人惊讶的是,气温越低,温泉越暖和!【即学即练】补全句子/句式升级①It’s true, I get,the more I feel time has wings.(年纪越大) ②Usually, the idea is, it gets noticed.(越奇怪……越多……) ③However,if you are more polite,you will be less likely attacked.→However,____________________ you are,_________________________ it is you will be attacked. the older the strangerthe more the more politethe less likely4.not only...but also...不仅……而且……【教材原句】Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.这不仅会让消费者觉得自己更受重视,还能让他们看到自己最感兴趣的内容,此外也能帮助公司更加有效地锁定客户,从而对销售产生积极影响。(1)not only...but also...用于连接两个表示并列关系的成分,着重强调后者,其意为“不仅……而且……”;其中的also有时可以省略。(2)not only...but also...连接两个句子,且not only位于句首时,not only后面的句子要用部分倒装。(3)not only...but also...连接的两个并列成分作主语,其谓语通常与靠近的主语保持一致,即就近原则。【佳句背诵】Through the exhibition,not only can you admire wonderful pictures,but also you can understand the art of traditional Chinese painting better.[活动介绍]通过展览,你不仅可以欣赏精彩的画作,还可以更好地了解中国传统绘画的艺术。【即学即练】单句语法填空/句式升级①Not only the students but also their teacher (like) playing football. ②Not only we forget to turn off the lights in the kitchen,but we also failed to lock the front door. ③Not only Tom but also his classmates (be) coming to visit the museum. likes did are ④You will not only help our young volunteers to develop personally,but you’ll also learn new skills and increase your cultural awareness.→____________________________________________________________ (改为倒装句) Not only will you help our young volunteers to develop personally,but you’ll also learn new skills and increase your cultural awareness.
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