北师大版 (2019)选择性必修 第二册Unit 6 The MediaLesson 3 The Advertising Game精品课件ppt

这是一份北师大版 (2019)选择性必修 第二册Unit 6 The MediaLesson 3 The Advertising Game精品课件ppt，共16页。PPT课件主要包含了Exposition，Classicads，Modernads，Publicads等内容，欢迎下载使用。

Learning Objectives
Wrds and Phrases
1.吸引/保持...的注意力 ___________ 2. 以...开始___________ 3.与...一起_________________ 4. 由...组成________________ 5. 突出/显眼____________ 6. 在过去十年_______________________ 7. an advertising agency_____________ 8. 基本目的 _________________________9. a cmmercial advertisment_________ 10.总之_____________ 11. anticipate that... _________ 12.也就是说_____________________ 13. 因此________________ 14.技术发展 ___________15. 把...与...区别开来____________________ 16. 与...有关___________________17. 为...做贡献____________________________________ 18.参与 __________________________
as a result f
ver the last decade
fundeamental purpse
in cnclusin
attract ne’s attentin
technlgical develpment
be linked with
make a cntributin t
participate in
2. Have yu ever bught anything as a result f seeing, hearing r reading advertisements?
1. What makes an advertisement attractive?
Different types f advertisements
The develpment f advertisements
Different attitudes twards advertisements
Read and explre
The passage belw is abut advertising. Skim thrugh the passage.What is the passage mainly abut?
Titles(A Sea Stry) (A Medical Pineer)
Yu can identify the text type based n the infrmatin:
text structures(time rder)(argument)(supprting details)
typical expressins(nce upn a time)(in cnclusin)
Skill Builder
Read and explre(P60-Ex5)
Disadvantages
finding certain prducts.
what the cmpany sells, where they are lcated and the name f the prduct.
prducts and services are in direct cmpetitin with each ther
pictures certain prducts
mdern design techniques
hw gd the prduct is.
visually attractive
Imprvedmdernads
the highest standard f designcreative ways
in a wrld f cmpetitive advertising
freedm,happiness, wealth and success
they “must” have the prduct
hw attractive the ideas linked with the prduct is
Furtherimprvedmdern ads
new and unusual ideas T surprise peple
T create sth. that has never been seen befreT make peple frget that sb. is trying t sell them sth.
make ur sciety a better place fr everyne
participate in imprving their neighrhd, prtecting the envirnment and helping ther peple.
n fighting AIDS, saving water, helping the pr, giving up smking, etc.
2. Mdern advertisements can still stand ut easily by spending a lt f mney n visually attractive design.
1. Classic advertisements used t tell peple mre abut their prducts but little abut the cmpanies’ lcatins.
Read and Judge
Read the passage and decide whether the fllwing statements are true (T) r false (F).
4. Public advertisements play an imprtant rle in educating the public abut envirnmental, scial and health issues.
3. The cncept f freedm, success, happiness can all be used by advertisers t sell prducts.
Discuss and Think
Examples are usually used t help readers understand the writer’s ideas mre easily and clearly. Several gd examples are used in this passage. Decide what the examples are fr.
① Fr example, it culd be “Shanghai Sewing Machines”, r “Tsing Ta Beer Crpratin”.
② Fr example, sme advertisements may suggest that buying a car can make yu free.
Fr example, there are public advertisements, which encurage citizens t participate in … and helping ther peple.
Prepare fr Dictatin
Preview Lessn 3
writing task
Review the language pints