高中英语Culture focus获奖备课课件ppt

这是一份高中英语Culture focus获奖备课课件ppt，文件包含Unit3PartECulturalfocus精讲课件-2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册pptx、ECulturalfocus分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册原卷版docx、ECulturalfocus分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册解析版docx等3份课件配套教学资源，其中PPT共25页， 欢迎下载使用。

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Our ecnmy has develped rapidly in recent decades, and ur spending habits and attitudes twards cnsumptin have been greatly influenced by advertising.In this sectin, yu will first read a passage abut the impact f cmmercializatin n traditinal festivals. Yu will then watch a vide that explres hw special scents are used in supermarkets t persuade custmers t buy mre things.
Wrk in grups and discuss the questins.
What festivals d yu celebrate in yur family? Which is yur favurite and why?
• the Spring Festival • the Mid-Autumn Festival • the Dragn Bat Festival• the Lantern Festival • Christmas • New Year's Day • Mther's /Father's Day
Skim the passage and predict what it is mainly abut.
a The rigins f ppular traditins b Whether ur traditins will survivec Whether big business is gd r bad fr ur traditins
Read the passage and find ut the changes brught abut by cmmercializatin t each festival. Then cmplete the table.
(1) Can yu think f ther changes brught abut by cmmercializatin t the Spring Festival?(2) D yu prefer the ld traditinal way t celebrate the Spring Festival r the mdern cmmercialized way? Why?
Start thinking
Answer the questins.(1) Have yu ever bught anything just because it smells gd?(2) D yu think smell can be used t prmte prducts?
Cmprehensin check
Watch the vide and answer the questins.(1) Hw many scent air machines are there at this Brklyn supermarket?(2) What smells d these machines pipe ut?
Watch the vide and answer the questins.(3) What is the purpse f installing these machines?(4) Why are these machines cnsidered a gd investment?
Watch the vide and answer the questins.(5) Why is smell s imprtant in fd marketing?
Cmplete the sentences with the crrect frm f the wrds belw.(1) In the US, cnsumers spend a(n)_________500 billin dllars a year n fd.
• verwhelm • pump • scent• wrk • estimated • uncnscius
Cmplete the sentences with the crrect frm f the wrds belw.(2) The_________f the freshly baked bread filled the whle rm and made me feel hungry.
Cmplete the sentences with the crrect frm f the wrds belw.(3) Fr the mst part, we breathe in smells arund us, ttally_________f their presence.
Cmplete the sentences with the crrect frm f the wrds belw.(4) These scent air machines____________because they imprve custmers' md and make them reach int their pckets.
Cmplete the sentences with the crrect frm f the wrds belw.(5) With s many prducts n the market, cnsumers find themselves___________by chices.
Cmplete the sentences with the crrect frm f the wrds belw.(6) The air,________ut frm the little black bx, smells like a trpical fruit.
Wrk in grups. (1) Chse ne r tw places yu are interested in (e.g. a supermarket, a cinema, a shpping mall).(2) Research hw smell is used in these places t prmte sales.