高中英语人教版 (新课标)选修9&10Unit 5 Inside advertising教案
展开Sectin 3: Wrds and expressins frm Unit 5 Inside advertising
verb
1.. ~ sb (f / abut sth) t tell sb abut sth, especially in an fficial way: [vn] Please infrm us f any changes f address. The leaflet infrms custmers abut healthy eating. He went t infrm them f his decisin. Infrm me at nce if there are any changes in her cnditin. Have the plice been infrmed? [vn that] I have been reliably infrmed (= smebdy I trust has tld me) that the cuple will marry next year. A ntice infrmed the guests that frmal dress was required. I am pleased t infrm yu that yu have wn first prize in this mnth’s cmpetitin. [vn speech] ‘He’s already left,’ she infrmed us. 2. [vn] ~ yurself (f / abut sth) t find ut infrmatin abut sth: We need time t infrm urselves thrughly f the prblem.3. [vn] (frmal) t have an influence n sth: Religin infrms every aspect f their lives. These guidelines will be used t infrm any future decisins.
infrm n sb t give infrmatin t the plice r sb in authrity abut the illegal activities f sb: He infrmed n his wn brther.
feature
nun[C]
1. smething imprtant, interesting r typical f a place r thing: An interesting feature f the city is the ld market. Teamwrk is a key feature f the training prgramme. Which features d yu lk fr when chsing a car? The sftware has n particular distinguishing features. gegraphical features 2. [usually pl.] a part f sb’s face such as their nse, muth and eyes: his strng handsme features Her eyes are her mst striking feature.3. ~ (n sb/sth) (in newspapers, n televisin, etc.) a special article r prgramme abut sb/sth: a special feature n educatin
verb
1. [vn] ~ sb/sth (as sb/sth) t include a particular persn r thing as a special feature: The film features Cary Grant as a prfessr. The latest mdel features ally wheels and an electrnic alarm. Many f the htels featured in the brchure ffer special deals fr weekend breaks. 2. [v] ~ (in sth) t have an imprtant part in sth: Olive il and garlic feature prminently in his recipes.
wrthy
adj. (wrthier, wrthiest)
1.. ~ (f sb/sth) (frmal) having the qualities that deserve sb/sth: t be wrthy f attentin A number f the reprt’s findings are wrthy f nte. N cmpser was cnsidered wrthy f the name until he had written an pera. a wrthy champin (= ne wh deserved t win) He felt he was nt wrthy f her. 2. [usually befre nun] having qualities that deserve yur respect, attentin r admiratin; deserving: The mney we raise will be ging t a very wrthy cause. a wrthy member f the team 3. having gd qualities but nt very interesting r exciting: her wrthy but dull husband 4. ~ f sb/sth typical f what a particular persn r thing might d, give, etc.: He gave a speech that was wrthy f Martin Luther King. 5. -wrthy (in cmpunds) deserving, r suitable fr, the thing mentined: trustwrthy radwrthy
expense
nun
1.. [U] the mney that yu spend n sth: The garden was transfrmed at great expense. N expense was spared (= they spent as much mney as was needed) t make the party a success. He’s arranged everything, n expense spared. She always travels first-class regardless f expense. The results are well wrth the expense. 2. [C, usually sing.] smething that makes yu spend mney: Running a car is a big expense. 3. expenses [pl.] mney spent in ding a particular jb, r fr a particular purpse: living / husehld / medical / legal, etc. expenses Can I give yu smething twards expenses? financial help t meet the expenses f an emergency The payments he gets barely cver his expenses. 4. expenses [pl.] mney that yu spend while yu are wrking that yur emplyer will pay back t yu later: Yu can claim back yur travelling / travel expenses. (BrE) t take a client ut fr a meal n expenses an all-expenses-paid trip
at sb’s expense
1. paid fr by sb: We were taken ut fr a meal at the cmpany’s expense. 2. if yu make a jke at sb’s expense, yu laugh at them and make them feel silly
at the expense f sb/sth with lss r damage t sb/sth: He built up the business at the expense f his health. an educatin system that benefits bright children at the expense f thse wh are slwer t learn
g t the expense f sth / f ding sth | g t a lt f, etc. expense t spend mney n sth: They went t all the expense f redecrating the huse and then they mved.
put sb t the expense f sth / f ding sth | put sb t a lt f, etc. expense t make sb spend mney n sth: Their visit put us t a lt f expense.
bradcast
verb (bradcast, bradcast)
1. t send ut prgrammes n televisin r radi: [vn] The cncert will be bradcast live (= at the same time as it takes place) tmrrw evening. Mst f the prgrammes are bradcast in English. [v] They began bradcasting in 1922. 2. [vn] t tell a lt f peple abut sth: I dn’t like t bradcast the fact that my father wns the cmpany.
nun a radi r televisin prgramme: (BrE) a party plitical bradcast (= fr example, befre an electin) We watched a live bradcast f the speech (= ne shwn at the same time as the speech was made).
rely
verb (relies, relying, relied, relied)
rely n / upn sb/sth
1.. t need r depend n sb/sth: As babies, we rely entirely n thers fr fd. [+ t inf] These days we rely heavily n cmputers t rganize ur wrk. [+ -ing] The industry relies n the price f raw materials remaining lw. 2. t trust r have faith in sb/sth: Yu shuld rely n yur wn judgement. [+ t inf] Yu can rely n me t keep yur secret. He can’t be relied n t tell the truth.
generate
verb [vn] t prduce r create sth: t generate electricity / heat / pwer t generate incme / prfit We need smene t generate new ideas. The prpsal has generated a lt f interest.
respnse
nun ~ (t sb/sth)
1.. [C, U] a spken r written answer: She made n respnse. In respnse t yur inquiry ... I received an encuraging respnse t my advertisement. 2. [C, U] a reactin t sth that has happened r been said: The news prvked an angry respnse. a psitive respnse I kncked n the dr but there was n respnse. The prduct was develped in respnse t custmer demand. There has been little respnse t ur appeal fr funds. We sent ut ver 1.. 000 letters but the respnse rate has been lw (= few peple replied). 3. [C, usually pl.] a part f a church service that the peple sing r speak as an answer t the part that the priest sings r speaks
refresh
verb
1.. [vn] t make sb feel less tired r less ht: The lng sleep had refreshed her. The fllwing mrning she awke refreshed. He refreshed himself with a cl shwer. 2. [vn] (infrmal, especially NAmE) t fill sb’s glass r cup again: Let me refresh yur glass. He went int the kitchen t refresh their drinks. 3. [vn] ~ yur / sb’s memry t remind yurself/sb f sth, especially with the help f sth that can be seen r heard: He had t refresh his memry by lking at his ntes. 4. (cmputing) t get the mst recent infrmatin, fr example n an Internet page, by clicking n a buttn n the screen: [vn] Click here t refresh this dcument. [v] The page refreshes autmatically.
murder
nun,
1. [U, C] the crime f killing sb deliberately: He was fund guilty f murder. She has been charged with the attempted murder f her husband. t cmmit (a) murder a murder case / investigatin / trial The rebels were respnsible fr the mass murder f 4.00 civilians. What was the murder weapn? The play is a murder mystery. 2. [U] (infrmal) used t describe sth that is difficult r unpleasant: It’s murder trying t get t the airprt at this time f day. It was murder (= very busy and unpleasant) in the ffice tday.
get away with murder (infrmal, ften humrus) t d whatever yu want withut being stpped r punished
verb [vn]
1.. t kill sb deliberately and illegally: He denies murdering his wife’s lver. The murdered wman was well knwn in the area. 2. t spil sth because yu d nt d it very well: Critics accused him f murdering the English language (= writing r speaking it very badly).
I culd murder a ... (infrmal, especially BrE) used t say that yu very much want t eat r drink sth: I culd murder a beer.
sb will murder yu (infrmal) used t warn sb that anther persn will be very angry with them
fluent
adj.
1. ~ (in sth) able t speak, read r write a language, especially a freign language, easily and well: She’s fluent in Plish. a fluent speaker / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’ 2. (f a language, especially a freign language) expressed easily and well: He speaks fluent Italian.
3. (f an actin) dne in a smth and skilful way: fluent handwriting fluent mvements
appint
verb
1. ~ sb (t sth)| ~ sb (as) sth t chse sb fr a jb r psitin f respnsibility: [vn] They have appinted a new head teacher at my sn’s schl. She has recently been appinted t the cmmittee. [vn-n] They appinted him (as) captain f the English team. [vn t inf] A lawyer was appinted t represent the child. 2. [vn] [usually passive] (frmal) t arrange r decide n a time r place fr ding sth: A date fr the meeting is still t be appinted. Everyne was assembled at the appinted time.
raise
verb
MOVE UPWARDS
1. [vn] t lift r mve sth t a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes frm her wrk.
2. [vn] t mve sth/sb/yurself t a vertical psitin: Smehw we managed t raise her t her feet. He raised himself up n ne elbw.
INCREASE
3. [vn] ~ sth (t sth) t increase the amunt r level f sth: t raise salaries / prices / taxes They raised their ffer t $500. We need t raise public awareness f the issue. Hw can we raise standards in schls? Dn’t tell her abut the jb until yu knw fr sure—we dn’t want t raise her hpes (= make her hpe t much). I’ve never heard him even raise his vice (= speak luder because he was angry).
COLLECT MONEY / PEOPLE
4. [vn] t bring r cllect mney r peple tgether; t manage t get r frm sth: t raise a lan We are raising mney fr charity. He set abut raising an army.
MENTION SUBJECT
5. [vn] t mentin sth fr peple t discuss r sb t deal with: The bk raises many imprtant questins. I’m glad yu raised the subject f mney.
CAUSE
raise a / yur hand against / t sb t hit r threaten t hit sb
raise yur eyebrws (at sth) [ften passive] t shw that yu disapprve f r are surprised by sth: Eyebrws were raised when he arrived withut his wife.
raise yur glass (t sb) t hld up yur glass and wish sb happiness, gd luck, etc. befre yu drink
raise hell (infrmal) t prtest angrily, especially in a way that causes truble fr sb
raise the rf t prduce r make sb prduce a lt f nise in a building, fr example by shuting r cheering: Their cheers raised the rf.
raise sb’s spirits t make sb feel mre cheerful r brave; cheer sb up: The sunny weather raised my spirits a little.
raise sth t sb/sth t build r place a statue, etc. smewhere in hnur r memry f sb/sth: The twn raised a memrial t thse killed in the war.
dial
nun,
1.. the face f a clck r watch, r a similar cntrl n a machine, piece f equipment r vehicle that shws a measurement f time, amunt, speed, temperature, etc.: an alarm clck with a luminus dial Check the tyre pressure n the dial. 2. the rund cntrl n a radi, cker/stve, etc. that yu turn in rder t adjust sth, fr example t chse a particular statin r t chse a particular temperature 3. the rund part n sme lder telephnes, with hles fr the fingers, that yu mve arund t call a particular number
verb (-ll-, NAmE -l-) t use a telephne by pushing buttns r turning the dial t call a number: [vn] He dialled the number and waited. Dial 003.3. fr France. [als v]
mature
adj. maturer is ccasinally used instead f mre mature
SENSIBLE
1. (f a child r yung persn) behaving in a sensible way, like an adult: Jane is very mature fr her age. a mature and sensible attitude
FULLY GROWN
2. (f a persn, a tree, a bird r an animal) fully grwn and develped: sexually mature a mature ak / eagle / elephant
WINE / CHEESE
3. develped ver a perid f time t prduce a strng, rich flavur
NO LONGER YOUNG
4. used as a plite r humrus way f saying that sb is n lnger yung: clthes fr the mature wman a man f mature years
WORK OF ART
5. created late in an artist’s life and shwing great understanding and skill
fashin
nun
1.. [U, C] a ppular style f clthes, hair, etc. at a particular time r place; the state f being ppular: dressed in the latest fashin the new seasn’s fashins Lng skirts have cme int fashin again. Jeans are still in fashin. Sme styles never g ut f fashin. 2. [C] a ppular way f behaving, ding an activity, etc.: The fashin at the time was fr teaching mainly the written language. Fashins in art and literature cme and g. 3. [U] the business f making r selling clthes in new and different styles: a fashin designer / magazine / shw the wrld f fashin the fashin industry
after a fashin t sme extent, but nt very well: I can play the pian, after a fashin. ‘D yu speak French?’ ‘After a fashin.’
after the fashin f sb/sth (frmal) in the style f sb/sth: The new library is very much after the fashin f Nash.
in (a) ... fashin (frmal) in a particular way: Hw culd they behave in such a fashin? She was prved right, in dramatic fashin, when the whle department resigned.
like it’s ging ut f fashin (infrmal) used t emphasize that sb is ding sth r using sth a lt: She’s been spending mney like it’s ging ut f fashin.
ban
verb (-nn-) [vn]
1.. t decide r say fficially that sth is nt allwed: Chemical weapns are banned internatinally. a campaign t ban smking in public places 2. [usually passive] ~ sb frm sth / frm ding sth t rder sb nt t d sth, g smewhere, etc., especially fficially: He was banned frm the meeting. She’s been banned frm leaving Greece while the allegatins are investigated. (BrE) He was banned frm driving fr six mnths.
prmte
verb [vn]
1.. t help sth t happen r develp; encurage: plicies t prmte ecnmic grwth a campaign t prmte awareness f envirnmental issues 2. ~ sth (as sth) t help sell a prduct, service, etc. r make it mre ppular by advertising it r ffering it at a special price: The band has gne n tur t prmte their new album. The area is being prmted as a turist destinatin. 3. ~ sb (frm sth) (t sth) [ften passive] t mve sb t a higher rank r mre senir jb: She wrked hard and was sn prmted. He has been prmted t sergeant. 4. ~ sth (frm sth) (t sth) t mve a sprts team frm playing with ne grup f teams t playing in a better grup: They were prmted t the First Divisin last seasn.
beware
verb ~ (f sb/sth / f ding sth) (used nly in infinitives and in rders) if yu tell sb t beware, yu are warning them that sb/sth is dangerus and that they shuld be careful: [v] Mtrists have been warned t beware f icy rads. Beware f saying anything that might reveal where yu live. [vn] It’s a great place fr swimming, but beware dangerus currents. [als v -ing]
cnsumer
nun a persn wh buys gds r uses services: cnsumer demand / chice / rights Health-cnscius cnsumers want mre infrmatin abut the fd they buy. a cnsumer sciety (= ne where buying and selling is cnsidered t be very imprtant) prviders and cnsumers f public services Tax cuts will bst cnsumer cnfidence after the re
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