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人教版 (新课标)选修9&10选修9Unit 5 Inside advertising课文内容课件ppt
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这是一份人教版 (新课标)选修9&10选修9Unit 5 Inside advertising课文内容课件ppt，共60页。PPT课件主要包含了Words，Warming Up，广告语欣赏，科技以人为本，让我们做得更好，on buses，on TV，everywhere，Discussion，Reading等内容，欢迎下载使用。
billbard casual garment advertiser infrm assciatin target
n. 布告板; 广告牌adj. 偶然的; 随意的n. 衣服; 外衣 n. 登广告者; 广告客户vt. 通知; 告诉n. 协会; 联系; 关联n. 目标; 对象; 靶子
basis technique lane feature cnscience wrthy crpratin budget expense
n. 基础; 根据n. 技术; 技巧n. 车道; 行车线n. 特征; 容貌; 特写vi. & vt. 以……为特点adj. 良心; 道德心n. 有价值的; 可敬的n. 公司; 法人; 社团n. 预算n. 费用; 代价
bradcast rely visual generate respnse stere refresh
n. 广播; 播音vi. 依赖; 信赖adj. 看的; 视觉的vt. 产生; 发生n. 回答; 响应; 反应n. 立体声; 立体声器材vt. 使 (精神) 振作 使恢复; 更新
turn…intfit in (t)rely nhave n use fr
(使)变成适合依赖; 依靠不需要; 厌恶; 对…..不耐烦
Enjy an ad.
Obey yur thirst.
Feel the new space感受新境界
The new digital era 数码新时代
Take time t indulge.尽情享受吧！
The taste is great.
Intelligence everywhere.
Let’s make things better.
N business t small, n prblem t big.
没有不做的小生意, 没有解决不了的大问题。
Start Ahead.
T me, the past is black and white, but the future is always clr.
Things g better with Cca-Cla. 饮可口可乐, 万事如意。
Share mments; Share life.
Where there is a way, there is a Tyta.
Advertisements WHERE?
n billbards
in train statins
in newspapers
in magazines
at the cinema
at the airprt
1. Hw d advertisements affect yur life?2. D yu believe ads?3. Can yu remember the names f any prducts that were being advertised? If s, why d yu remember these and nt thers?
We are expsed t ads in ur daily life.1) What kind f ads can we find?2) Where d ads appear?3) Why we need t understand hw advertising wrks?
What is an ad?
1) Definitin (a message r annuncement that intends t infrm r influence peple)2) Means (wrds, pictures, music, film…)3) Advertisers (business, individuals, rganizatins, assciatins)
Hw d advertisers make effective ads?
1) Identify the target (find ut necessary infrmatin abut this grup)2) Appeal t the target (hpes, dreams, emtins, desires…)3) Use a suitable medium (cst, media)
Hw effective are ads?
When there is a need fr the prduct.2) If the target audience is expsed t ads cnstantly.
1 Lk at each f the advertisements n page 42-43 and discuss the questins with a partner.
Pre-reading
1 What des the advertisement want yu t d?2 Hw des it try t persuade yu t d this?3 Which advertisements d yu think are the mst effective? Why?
HOW ADVERTISING WORKS
Make ntes abut what yu have read under the fllwing headings.
Wh advertisers?Why d they advertisers?Where d they advertisers?Hw d they decide where t advertisers?Des advertising wrk?
Wh advertisers?Why d they advertisers?
Businesses, individuals, rganizatins and assciatins.
They ant t sell smething r t infrm r educate the public.
Where d they advertisers?
On TV and radi, in magazines nad newspapers( als n clthes, billbards, at sprts field, n buses and train, at bus and train statins nad many ther places).
Hw d they decide where t advertisers?Des advertising wrk?
They cnsider their budget and what medium is mst likely t be seen r heard by the target cnsumer.
Yes and N. Peple are nt usually persuaded by ads t buy things they have n use fr. Hwever, ads d change peple’s pinins ver time.
Discuss these questins abut the advertisements.
A. What is the mst cmmn name fr H2O? Why did they call it H2O?
Water. Because it rhymes with “slw”.
T encurage peple t use water wisely and t save water where they can.
B. What is the purpse f this advertisement?
A. What grup f peple is the advertisement made fr?
2. Super Shze
Yung peple wh like sprts, the latest fashins and like t be part f a grup.
B. What message des the advertisement give?
If yu wear ur shes yu’ll have an exciting life, and be ppular and have fun.
N, because just wearing a certain brand f shes wn’t make yu exciting, ppular r have fun—it takes much mre effrt than that.
C. D yu think the message is true? Give reasns.
A. Why are the first tw lines written bigger than the rest f the advertisement?
3. Refresh water
These lines appear bigger s that they are the first thing peple ntice abut the ad.
B. The advertisement says that when yu buy tw, they will give yu tw mre at n extra cst. Des this mean the advertiser will lse mney n the sale?
N, the advertiser will have wrked ut a price that will still give him a prfit even if he is giving away tw bttles free. The advertiser als benefits by selling mre bttles than he wuld have if he hadn’t ffered the free bttles.
Peple lve a bargain, s they are attracted t free ffers and are mre likely t buy the prduct if they think they are getting smething fr free.
C. Why d advertisers ften use the “Buy ne get ne free” message?
A. What des this advertisement encurage yu t think?
4. Envirnment
It encurages us t think f the sky, airand ur envirnment and abut hw the envirnment is being spiled.
Human beings cause air pllutin by burning fssil fuels, such as gas, il, cal, etc by using sme mdern machines, transprtatin vehicles and als by manufacturing mdern prducts.
B. What d yu think causes air pllutin?
C. Hw else can advertisers make peple mre aware f ur fragile envirnment?
Tell peple mre and help them t be mre aware f the imprtance f prtecting ur envirnment.
A. Bth f these advertisements have the same purpse. What d bth ads want peple t d?
5. “Speeding” and “Hw fast am I ging”?
They want peple t stp speeding.
B. Bth ads target a certain grup f peple. Wh are they? C. If yu were a driver, which advertisement wuld have mst effect n yu? Why?
Students give their wn answers.
Detail reading
Hw d advertisers makeeffective ads?
infrm sb. (f/abut sth.)Please infrm us f any changes f address. 地址若有变动请随时通知我们。
Language pints
infrm (that clause)I have been infrmed that the cuple will marry next year. 我得到消息说他们俩明年结婚。
2 fit (in) int 放进去; 安排时间; 相处融洽; 适应环境。
A crk fits int the neck f a bttle.木塞塞进了瓶口。He fitted the pht int the frame.他把照片放入了镜框。
I hpe the hairdresser can fit me in tday. 我希望理发师今天能腾出时间给我理发。Hw d yu fit in in the new cmpany? 你在新公司与人相处得好么？
His cnscience trubled him after he tk the mney. 他拿走了钱以后,他的良心使他不安。Let yur cnscience be yur guide. 让你的良心指引你。
3 cnscience 良心
a wrthy champin/winner 当之无愧的冠军 /获胜者He is wrthy f ur praise. 他值得我们表扬。
4 wrthy (-thier, -thiest) 值得…的
be wrth sth./ ding sth. 值得be wrthy f being dne/t be dne 值得被做be wrthy f sb./sth. 值得;配be wrthwhile ding/t d sth. 值得做
They rely n themselves nw, which is much better. 他们现在依靠自己了，这比以前要好得多。 Yu can’t rely n him fr assistance.你不能指望他的帮助。
5 rely n 依靠；指望
I have n use fr peple wh dn’t make an effrt. 我讨厌那些不努力的人。
6 have n use fr sb. 讨厌…人
have n use fr sth. 不需要; 用不着
It is n use ding…做某事没有用处
It’s n use asking me. I knw n mre than yu d. 问我没用, 我知道的不比你多。
I dn’t think it’s any use ging any further. 我认为继续下去没有用处。
subject S. 主语predicate P. 谓语bject O. 宾语attribute Attri. 定语adverbial Adv. 状语cmplement Cm. 补语predicative Pre. 表语clause C. 从句
1 We hear advertisement n the radi and cme acrss them n the Internet
我们从广播中听到广告，在网络上看到广告。
Difficult sentences analysis
2 Fr example, adlescent bys are mre likely t buy cmputer games than any ther grup, s it makes sense t make cmputer game ads that appeal t this grup．
比如，青少年比起其他团体更愿意购买电脑游戏。所以，让电脑游戏广告吸引这群顾客就是明智之举。
1.表示对等关系的并列连词有: and, either…r，neither…nr, as well as,bth…and, nt nly…but als2.表示选择关系的并列连词。常用的该类连词有：r, r else, therwise, rather…than, either…r
3.表示转折和对比关系的并列连词。常用的该类连词有: but, while, whereas, yet, hwever, nevertheless, n the ther hand, n the cntrary4.表示因果关系的并列连词。常用的该类连词有: s, fr, therefre, hence, thus, cnsequently, accrdingly
3 They believe these adverts will affect the way peple think abut their driving habits and will subsequently reduce the number f rad accidents．
他们相信，广告会影响人们对驾驶习惯的思考方式，最终将减少道路交通事故的数量。
Believe后面可以补一个that, and引导的是that宾语从句的第二个谓语。way后面省略了that, peple think abut their driving habits是定语从句修饰way。先行词为way时, 关系代词总是省略。
Make up an advertisement fr a prduct (including a slgan, the spkesman/ spkeswman and the whle prcedure.)
billbard casual garment advertiser infrm assciatin target
n. 布告板; 广告牌adj. 偶然的; 随意的n. 衣服; 外衣 n. 登广告者; 广告客户vt. 通知; 告诉n. 协会; 联系; 关联n. 目标; 对象; 靶子
basis technique lane feature cnscience wrthy crpratin budget expense
n. 基础; 根据n. 技术; 技巧n. 车道; 行车线n. 特征; 容貌; 特写vi. & vt. 以……为特点adj. 良心; 道德心n. 有价值的; 可敬的n. 公司; 法人; 社团n. 预算n. 费用; 代价
bradcast rely visual generate respnse stere refresh
n. 广播; 播音vi. 依赖; 信赖adj. 看的; 视觉的vt. 产生; 发生n. 回答; 响应; 反应n. 立体声; 立体声器材vt. 使 (精神) 振作 使恢复; 更新
turn…intfit in (t)rely nhave n use fr
(使)变成适合依赖; 依靠不需要; 厌恶; 对…..不耐烦
Enjy an ad.
Obey yur thirst.
Feel the new space感受新境界
The new digital era 数码新时代
Take time t indulge.尽情享受吧！
The taste is great.
Intelligence everywhere.
Let’s make things better.
N business t small, n prblem t big.
没有不做的小生意, 没有解决不了的大问题。
Start Ahead.
T me, the past is black and white, but the future is always clr.
Things g better with Cca-Cla. 饮可口可乐, 万事如意。
Share mments; Share life.
Where there is a way, there is a Tyta.
Advertisements WHERE?
n billbards
in train statins
in newspapers
in magazines
at the cinema
at the airprt
1. Hw d advertisements affect yur life?2. D yu believe ads?3. Can yu remember the names f any prducts that were being advertised? If s, why d yu remember these and nt thers?
We are expsed t ads in ur daily life.1) What kind f ads can we find?2) Where d ads appear?3) Why we need t understand hw advertising wrks?
What is an ad?
1) Definitin (a message r annuncement that intends t infrm r influence peple)2) Means (wrds, pictures, music, film…)3) Advertisers (business, individuals, rganizatins, assciatins)
Hw d advertisers make effective ads?
1) Identify the target (find ut necessary infrmatin abut this grup)2) Appeal t the target (hpes, dreams, emtins, desires…)3) Use a suitable medium (cst, media)
Hw effective are ads?
When there is a need fr the prduct.2) If the target audience is expsed t ads cnstantly.
1 Lk at each f the advertisements n page 42-43 and discuss the questins with a partner.
Pre-reading
1 What des the advertisement want yu t d?2 Hw des it try t persuade yu t d this?3 Which advertisements d yu think are the mst effective? Why?
HOW ADVERTISING WORKS
Make ntes abut what yu have read under the fllwing headings.
Wh advertisers?Why d they advertisers?Where d they advertisers?Hw d they decide where t advertisers?Des advertising wrk?
Wh advertisers?Why d they advertisers?
Businesses, individuals, rganizatins and assciatins.
They ant t sell smething r t infrm r educate the public.
Where d they advertisers?
On TV and radi, in magazines nad newspapers( als n clthes, billbards, at sprts field, n buses and train, at bus and train statins nad many ther places).
Hw d they decide where t advertisers?Des advertising wrk?
They cnsider their budget and what medium is mst likely t be seen r heard by the target cnsumer.
Yes and N. Peple are nt usually persuaded by ads t buy things they have n use fr. Hwever, ads d change peple’s pinins ver time.
Discuss these questins abut the advertisements.
A. What is the mst cmmn name fr H2O? Why did they call it H2O?
Water. Because it rhymes with “slw”.
T encurage peple t use water wisely and t save water where they can.
B. What is the purpse f this advertisement?
A. What grup f peple is the advertisement made fr?
2. Super Shze
Yung peple wh like sprts, the latest fashins and like t be part f a grup.
B. What message des the advertisement give?
If yu wear ur shes yu’ll have an exciting life, and be ppular and have fun.
N, because just wearing a certain brand f shes wn’t make yu exciting, ppular r have fun—it takes much mre effrt than that.
C. D yu think the message is true? Give reasns.
A. Why are the first tw lines written bigger than the rest f the advertisement?
3. Refresh water
These lines appear bigger s that they are the first thing peple ntice abut the ad.
B. The advertisement says that when yu buy tw, they will give yu tw mre at n extra cst. Des this mean the advertiser will lse mney n the sale?
N, the advertiser will have wrked ut a price that will still give him a prfit even if he is giving away tw bttles free. The advertiser als benefits by selling mre bttles than he wuld have if he hadn’t ffered the free bttles.
Peple lve a bargain, s they are attracted t free ffers and are mre likely t buy the prduct if they think they are getting smething fr free.
C. Why d advertisers ften use the “Buy ne get ne free” message?
A. What des this advertisement encurage yu t think?
4. Envirnment
It encurages us t think f the sky, airand ur envirnment and abut hw the envirnment is being spiled.
Human beings cause air pllutin by burning fssil fuels, such as gas, il, cal, etc by using sme mdern machines, transprtatin vehicles and als by manufacturing mdern prducts.
B. What d yu think causes air pllutin?
C. Hw else can advertisers make peple mre aware f ur fragile envirnment?
Tell peple mre and help them t be mre aware f the imprtance f prtecting ur envirnment.
A. Bth f these advertisements have the same purpse. What d bth ads want peple t d?
5. “Speeding” and “Hw fast am I ging”?
They want peple t stp speeding.
B. Bth ads target a certain grup f peple. Wh are they? C. If yu were a driver, which advertisement wuld have mst effect n yu? Why?
Students give their wn answers.
Detail reading
Hw d advertisers makeeffective ads?
infrm sb. (f/abut sth.)Please infrm us f any changes f address. 地址若有变动请随时通知我们。
Language pints
infrm (that clause)I have been infrmed that the cuple will marry next year. 我得到消息说他们俩明年结婚。
2 fit (in) int 放进去; 安排时间; 相处融洽; 适应环境。
A crk fits int the neck f a bttle.木塞塞进了瓶口。He fitted the pht int the frame.他把照片放入了镜框。
I hpe the hairdresser can fit me in tday. 我希望理发师今天能腾出时间给我理发。Hw d yu fit in in the new cmpany? 你在新公司与人相处得好么？
His cnscience trubled him after he tk the mney. 他拿走了钱以后,他的良心使他不安。Let yur cnscience be yur guide. 让你的良心指引你。
3 cnscience 良心
a wrthy champin/winner 当之无愧的冠军 /获胜者He is wrthy f ur praise. 他值得我们表扬。
4 wrthy (-thier, -thiest) 值得…的
be wrth sth./ ding sth. 值得be wrthy f being dne/t be dne 值得被做be wrthy f sb./sth. 值得;配be wrthwhile ding/t d sth. 值得做
They rely n themselves nw, which is much better. 他们现在依靠自己了，这比以前要好得多。 Yu can’t rely n him fr assistance.你不能指望他的帮助。
5 rely n 依靠；指望
I have n use fr peple wh dn’t make an effrt. 我讨厌那些不努力的人。
6 have n use fr sb. 讨厌…人
have n use fr sth. 不需要; 用不着
It is n use ding…做某事没有用处
It’s n use asking me. I knw n mre than yu d. 问我没用, 我知道的不比你多。
I dn’t think it’s any use ging any further. 我认为继续下去没有用处。
subject S. 主语predicate P. 谓语bject O. 宾语attribute Attri. 定语adverbial Adv. 状语cmplement Cm. 补语predicative Pre. 表语clause C. 从句
1 We hear advertisement n the radi and cme acrss them n the Internet
我们从广播中听到广告，在网络上看到广告。
Difficult sentences analysis
2 Fr example, adlescent bys are mre likely t buy cmputer games than any ther grup, s it makes sense t make cmputer game ads that appeal t this grup．
比如，青少年比起其他团体更愿意购买电脑游戏。所以，让电脑游戏广告吸引这群顾客就是明智之举。
1.表示对等关系的并列连词有: and, either…r，neither…nr, as well as,bth…and, nt nly…but als2.表示选择关系的并列连词。常用的该类连词有：r, r else, therwise, rather…than, either…r
3.表示转折和对比关系的并列连词。常用的该类连词有: but, while, whereas, yet, hwever, nevertheless, n the ther hand, n the cntrary4.表示因果关系的并列连词。常用的该类连词有: s, fr, therefre, hence, thus, cnsequently, accrdingly
3 They believe these adverts will affect the way peple think abut their driving habits and will subsequently reduce the number f rad accidents．
他们相信，广告会影响人们对驾驶习惯的思考方式，最终将减少道路交通事故的数量。
Believe后面可以补一个that, and引导的是that宾语从句的第二个谓语。way后面省略了that, peple think abut their driving habits是定语从句修饰way。先行词为way时, 关系代词总是省略。
Make up an advertisement fr a prduct (including a slgan, the spkesman/ spkeswman and the whle prcedure.)
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