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高中英语人教版 (新课标)选修9&10Unit 5 Inside advertising课文内容课件ppt
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这是一份高中英语人教版 (新课标)选修9&10Unit 5 Inside advertising课文内容课件ppt，共31页。PPT课件主要包含了excellent，point，Talking，spokesman，informed，tobacco，mature，targeted，rely，conscience等内容，欢迎下载使用。
1 Befre listening, discuss these questins in grups giving reasns fr yur pinins.
1 Wuld it be a gd idea t ban advertising?2 Hw can yu tell if advertisers are being truthful r nt?
3 If cmpanies stpped spending mney n advertising, wuld the gds be cheaper?4 Des advertising really prmte prducts and services?
2 Mr Hall, a teacher f a senir English class invited the president f an advertising agency t give a talk t his class. When the talk was ver, the students asked the president sme questins. Listen t the tape an number the questins abve in the rder tha t yu hear them.
4 3 1 2
3 Read the questins n page 83 and then listen t the tape again. Tick the answers that best summarize the president’s reply.
1 C 2 B 3 A
4 Listen t the tape again and fcus n the president’s replies. Befre she answers the questins she makes a cmment abut each questin. Cmplete her cmment and discuss why she begins her answer with these cmments.
1 That’s an _________ questin.2 Gd _______, Ben.3 Yes, I ______________________, but in fact, we’d be a lt wrse ff withut advertising.4 That’s _____________ questin.
Understand yur feelings
1 Lk at the advertisements belw and discuss the fllwing questins in yur grup.
Example:In AD1, the advetiser claims that there isa reductin f at least 50 per cent n all carpets and as much as 90 nper cent n sme.
1 What claim des each advertisements make t persuade the cnsumer t buy the prduct?
In Ad 1, the advertiser claims that there is a reductin f at least 50％ n all carpets and as much as 90 ％ n sme.
In Ad 2,the advertiser claims that the TVs they sell cst nly 25％ f ther TVs f the same quality.
In Ad 3, the advertiser claims that this mp will clean the flrs in half the time, implying that it will clean the flrs in half the time f the ther mps, thugh thhis is nt stated.
In Ad 4, the advertiser claims that a persn can learn t play the pian in nly 10 lessns and that if yu aren’t satisfied with the curse, they will refund the cst f the lessns.
In Ad 5, the advertiser claims that if a persn uses the advertised pills, they will lse 20 kg in weight in just 10 weeks.
2 D yu think the claims the advertisers make are true? Give reasns.
3 Hw culd yu check the advertiser’s claims t make sure they are true befre yu buy?
Using wrds and expressins
1 Cmplete the paragraph with wrds frm the bx.
At a cnference yesterday a __________ fr the Health Department, Mr Dennis Hall, ________ the audience that the gvernment wuld sn be passing laws t make all _______ advertising illegal. He said that sme cigarette advertisements were nt aimed at
______ audiences but instead ________ at children. He said the public culd n lnger ___ n the _________ f peple in advertising cmpanies t d the right thing. “The nly way t stp children taking up smking is t ___ cigarette advertising altgether and t _______ ur yung peple abut the dangers
f cigarette smke,” Mr Hall said. “The gvernment will als _______ a cmmittee t decide n suitable punishments fr any tbacc __________ that breaks the ban. We have already set up a ______ t pay the cmmittee fr their wrk and will nw search fr ______ peple t serve n the cmmittee.
1. 我没法将我所有想带的衣服都装进手提箱。( fit int)
2 Translate the sentences belw int English,using the wrds and expressin in brackets.
I culdn’t fit all the clthes I wanted t take int my suitcase.
2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后, 她就再也没给我发过邀请信。( hstess; invitatin)
After I brke an expensive plate at her dinner party, the hstess never sent anther invitatin.
3. 找接线员请拨9。(dial) 4. 我的衣橱里有很多上班穿的衣服,但是很少休闲装。( casual; garment)
T cntact the peratr, please dial nine.
I have many garments in my wardrbe that I can wear t wrk, but few casualclthes.
5. 我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(expense)
I am very attached t my dg s I didn’tmind the medical expenses invlved when he/ she/ it brke his/ her/ its leg.
6. 当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder)7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。(bradcast)
When we heard that he was accused fmurder, we culdn’t believe ur ears.
The plice bradcast a descriptin f themissing child n all the city’s radi statins.
8. 那家航空肥公司收了我额外的超重行李费。(verweight) 9. 需要我把你的电视调到新的频道吗？(tune)
The airline charged me extra fr the verweight suitcase.
Wuld yu like me t tune yur televisin t the new channel?
3 Fill in each black with a wrd cntaining the same rt f the wrd chse frm the bx.
1. Althugh she was still busy wrking n a film, the ________ was __________ vice ____________ f the Mtin Picture Assciatin. Once the film was cmpleted, she dedicated her time t a cmmittee ___________ a cmplete ______ n smking in films.
2. Althugh Mr Black received an __________ t the party, he was unable t g because he had an ____________ that day in anther city. Hwever, he tld the hstess that he hped t be _______ t her next party.
3. The ______ has made several _______ errrs in cpying the dcument.
4. Susan has just had an ________ n her thrat and has cme thrugh it all right. She is expected t return t her jb as an _________ in a telecm cmpany in week’s time.
5. It is against the law t serve ________ drinks t teenagers.
1 Befre listening, discuss these questins in grups giving reasns fr yur pinins.
1 Wuld it be a gd idea t ban advertising?2 Hw can yu tell if advertisers are being truthful r nt?
3 If cmpanies stpped spending mney n advertising, wuld the gds be cheaper?4 Des advertising really prmte prducts and services?
2 Mr Hall, a teacher f a senir English class invited the president f an advertising agency t give a talk t his class. When the talk was ver, the students asked the president sme questins. Listen t the tape an number the questins abve in the rder tha t yu hear them.
4 3 1 2
3 Read the questins n page 83 and then listen t the tape again. Tick the answers that best summarize the president’s reply.
1 C 2 B 3 A
4 Listen t the tape again and fcus n the president’s replies. Befre she answers the questins she makes a cmment abut each questin. Cmplete her cmment and discuss why she begins her answer with these cmments.
1 That’s an _________ questin.2 Gd _______, Ben.3 Yes, I ______________________, but in fact, we’d be a lt wrse ff withut advertising.4 That’s _____________ questin.
Understand yur feelings
1 Lk at the advertisements belw and discuss the fllwing questins in yur grup.
Example:In AD1, the advetiser claims that there isa reductin f at least 50 per cent n all carpets and as much as 90 nper cent n sme.
1 What claim des each advertisements make t persuade the cnsumer t buy the prduct?
In Ad 1, the advertiser claims that there is a reductin f at least 50％ n all carpets and as much as 90 ％ n sme.
In Ad 2,the advertiser claims that the TVs they sell cst nly 25％ f ther TVs f the same quality.
In Ad 3, the advertiser claims that this mp will clean the flrs in half the time, implying that it will clean the flrs in half the time f the ther mps, thugh thhis is nt stated.
In Ad 4, the advertiser claims that a persn can learn t play the pian in nly 10 lessns and that if yu aren’t satisfied with the curse, they will refund the cst f the lessns.
In Ad 5, the advertiser claims that if a persn uses the advertised pills, they will lse 20 kg in weight in just 10 weeks.
2 D yu think the claims the advertisers make are true? Give reasns.
3 Hw culd yu check the advertiser’s claims t make sure they are true befre yu buy?
Using wrds and expressins
1 Cmplete the paragraph with wrds frm the bx.
At a cnference yesterday a __________ fr the Health Department, Mr Dennis Hall, ________ the audience that the gvernment wuld sn be passing laws t make all _______ advertising illegal. He said that sme cigarette advertisements were nt aimed at
______ audiences but instead ________ at children. He said the public culd n lnger ___ n the _________ f peple in advertising cmpanies t d the right thing. “The nly way t stp children taking up smking is t ___ cigarette advertising altgether and t _______ ur yung peple abut the dangers
f cigarette smke,” Mr Hall said. “The gvernment will als _______ a cmmittee t decide n suitable punishments fr any tbacc __________ that breaks the ban. We have already set up a ______ t pay the cmmittee fr their wrk and will nw search fr ______ peple t serve n the cmmittee.
1. 我没法将我所有想带的衣服都装进手提箱。( fit int)
2 Translate the sentences belw int English,using the wrds and expressin in brackets.
I culdn’t fit all the clthes I wanted t take int my suitcase.
2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后, 她就再也没给我发过邀请信。( hstess; invitatin)
After I brke an expensive plate at her dinner party, the hstess never sent anther invitatin.
3. 找接线员请拨9。(dial) 4. 我的衣橱里有很多上班穿的衣服,但是很少休闲装。( casual; garment)
T cntact the peratr, please dial nine.
I have many garments in my wardrbe that I can wear t wrk, but few casualclthes.
5. 我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(expense)
I am very attached t my dg s I didn’tmind the medical expenses invlved when he/ she/ it brke his/ her/ its leg.
6. 当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder)7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。(bradcast)
When we heard that he was accused fmurder, we culdn’t believe ur ears.
The plice bradcast a descriptin f themissing child n all the city’s radi statins.
8. 那家航空肥公司收了我额外的超重行李费。(verweight) 9. 需要我把你的电视调到新的频道吗？(tune)
The airline charged me extra fr the verweight suitcase.
Wuld yu like me t tune yur televisin t the new channel?
3 Fill in each black with a wrd cntaining the same rt f the wrd chse frm the bx.
1. Althugh she was still busy wrking n a film, the ________ was __________ vice ____________ f the Mtin Picture Assciatin. Once the film was cmpleted, she dedicated her time t a cmmittee ___________ a cmplete ______ n smking in films.
2. Althugh Mr Black received an __________ t the party, he was unable t g because he had an ____________ that day in anther city. Hwever, he tld the hstess that he hped t be _______ t her next party.
3. The ______ has made several _______ errrs in cpying the dcument.
4. Susan has just had an ________ n her thrat and has cme thrugh it all right. She is expected t return t her jb as an _________ in a telecm cmpany in week’s time.
5. It is against the law t serve ________ drinks t teenagers.
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