高中人教版 (新课标)Unit 5 Inside advertising教案配套课件ppt

这是一份高中人教版 (新课标)Unit 5 Inside advertising教案配套课件ppt，共29页。PPT课件主要包含了服从你的渴望，只管去做，on the bus，on TV，Discussion等内容，欢迎下载使用。

1. 了解广告的相关知识，以及广告行业 的道德规范。2. 学会表达对事物的不同看法。3. 复习总结宾语补足语的用法。4. 学习本单元出现的词汇的用法。
Appreciatin f a vide clip
What’s the vide abut?
It’s abut a kind f beer called Budweiser. Actually the vide clip is an ad(vertisement). D yu knw what an advertisement is? An ad sells smething like prducts, services r ideas. T d this, it prvides infrmatin using persuasive language and/r exciting images. Next we’ll enjy mre ads t see what they sell and hw they sell.
Mre advertisements fr yu t enjy
What the abve ads have in cmmn is that they mainly emply exciting images. Actually persuasive language is equally imprtant in advertising. The fllwing are sme well-knwn slgans (广告词). Guess what they sell.
Petry in mtin, dancing clse t me.
Arts in advertising (slgans口号, 广告词)
滴滴香浓, 意犹未尽。
Gd t the last drp.
动态的诗, 向我舞近。
car → TOYOTA (丰田汽车)
Obey yur thirst.
cffee → Maxwell cffee (麦斯威尔咖啡)
beverage → Sprite (雪碧)
Just d it. 　　
she → NIKE (耐克运动鞋)
Intelligence everywhere.
智慧演绎, 无处不在。
没有不做的小生意，没有解决不了的大问题。
cell phne → Mtrla (摩托罗拉手机)
N business t small, n prblem t big.
cmputer → IBM公司
Hw much d yu knw abut advertisements?
have spkesmen r spkeswmen
sell prducts and services
visually attractive
Questins and answers
□ D yu think these are gd ads? And why? Humrus and persuasive language, creative ideas …□ Why d cmpanies advertise? T sell their gds, earn mre mney frm us … □ Where d we always see advertisements? They cver almst every kind f medium.
in the street
Where d yu see r hear advertisements?
n billbards
at the bus statin
in train statins
at the airprt
n the radi
at the cinema
in the newspaper
in the magazine
n the Internet
Can yu think f anywhere else yu see r hear advertisements?
1. Hw d advertisements affect yur life?2. D yu believe ads?3. Can yu remember the names f any prducts that were being advertised? If s, why d yu remember these and nt thers?