初中英语冀教版八年级下册Lesson 29 How to Push a Product教学设计

Unit 5 Buying and Selling lesson 29 How to Push a Product

一、Teaching content:（教学内容）

1. New words and phrases:battle, create, ad, customer, already, similar, sample, offer, shine-shone-shone, quality, surely, succeed, push a product, stand out,catch one’s eyes, have an interest in.

2.  Understand the meaning of text.
3.  The grammar: Object Clause.

二、Teaching goals:（教学目标）

1. Master the new words and phrases,the meaning of text.

2.How to push a product when you have a sale.

3.Make the Ss can talk about business.

三、Key points:（重点）

Understand the meaning of text,make the Ss talk about how to push a product.

四、Difficult points:（难点）

The grammar: Object Clause.

五、Teaching aids:（教学辅助）Pictures or cards.

六、Type of the lesson:（课程类型） New lesson.

七、Teaching procedure：（教学过程）

Step 1. Analysis of the student.(学生分析)

Homework check.

Review: In last lesson, we learned that there is a kind of shop without a salesperson, and this shop would be a good way for Ss and people to learn the value of honesty.

Step  2. Lead in.（引入）

1. Greet the students in English and make sure they can response correctly.

Do the duty report: a student on duty can say whatever he/she likes to say.

2.Come to “THINK ABOUT IT”.

What is important for pushing a product?

If you had your own product to sell, how would you push it?

Step 3. New lesson.（新课）

No. 1 Prepare lessons before class.

Teach the new words and phrases. Make sure the Ss can read it correctly.

No. 2 Text:Give them some time to read the text themselves. Then let them act out the dialogue in groups. Correct their pronunciation when necessary.

Read the lesson and write (T)or (F).

Making your product is just half the battle.()

There are only three ways to push a product.()

Customer learn the advantages of a product by using it.()

Only excellent advertising can help you succeed.()

At last, the teacher explains the text in Chinese, make sure the Ss can understand the meaning of text.

No. 3 Project.

ADS FOR NEW PRODUCTS!

A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:

What does your product do?

Who would want to buy it?

What kind of ad would sell your product best? A TV ad? A radio ad? A newspaper ad?

How much money would people pay for your product?

As a group, present your ad to the class.

No. 4 Important notes:

have an interest in ...

get to know...

catch one’s eyes

宾语从句....

No. 5 Finish “Let’s Do It!”

Step 4. Listen to the text for the Ss to follow.

Make the Ss listen to the text, then let them read follow the tape.

Step 5.Summary. （小结）

Sum up the text what we learned, the new words, phrases, and sentences.

Sum up the grammar.

Step 6. Homework.（作业）

Finish the activity book and the practice.

Copy the new words and phrases twice.

Step 7.Blackboard-writing:（板书）

The new words, the master phrases, important sentences.

The grammar and practice.

八.Teaching reflection:（教后反思）