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高中英语牛津译林版 (2019)选择性必修 第二册Unit 1 The mass mediaReading课文内容课件ppt
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这是一份高中英语牛津译林版 (2019)选择性必修 第二册Unit 1 The mass mediaReading课文内容课件ppt，共24页。PPT课件主要包含了honesty，purchasing，over，onalong，down，across，through，forget等内容，欢迎下载使用。
1. In ther wrds, it tries t persuade peple t buy a prduct r service.
persuade vt. t make smene decide t d smething, by giving them reasns why they shuld d it; t make smene believe smething r feel sure abut smething说服，使信服
persuade sb. t d sth. /int ding sth. 说服某人做某事persuade sb. ut f ding sth./ nt t d sth. 说服某人不做某事persuade sb. that … 使某人相信persuade sb. f sth. 让某人相信某事persuasin n. 说服，劝说；信仰
egCan yu persuade Alice ut f her flish plan?I tried t persuade Rbin nt t buy /ut f buying that MP4, but failed.They persuaded me that this medicine was excellent fr clds.They tried t persuade us f the truth f the reprt.
I finally persuaded him t enter the cmpetitin.=I finally persuaded him int entering the cmpetitin.We need a sciety which welcmes peple f all persuasins.
【语境应用】使句子的意思相同或相近。1) I persuaded him t give up playing cmputer games.→I _________ him ________ t play cmputer games any mre.→I __________ him ________ ________ playing cmputer games.2) I culdn’t persuaded myself that he was hnest.→I culdn’t persuaded myself ________ ________ ________.
persuaded nt
persuaded ut f
f his
2. If an advertisement is placed n a ppular website r n TV at peak times, a huge number f peple will knw abut the prduct r service it is advertising.
peak adj. used t talk abut the best, highest, r greatest level r amunt f smething 最高度的，高峰时期的n. the sharply pinted tp f a muntain; a part that frms a pint abve a surface r at the tp f smething 山峰，高峰；尖端vi. t reach the highest pint r level达到高峰，达到最高值
egI might need sme helping hands during the peak seasn.
He is past his peak as a bxer.
The traffic reaches a peak between 5 and 6 pm.The cmpany’s stck hit a peak f abut $23.It is ne f the mst difficult peaks t climb.
advertise vi.&vt. t tell the public abut a prduct r service in rder t persuade them t buy it; t make an annuncement that a jb is available, an event is ging t happen etc.; t let peple knw smething abut smene r smething做广告，登广告；公布，征聘；展现，宣传advertisement n. 广告，启事；广告宣传advertising n. 广告活动，广告业
eg They n lnger advertise alchl at sprting events. We are currently advertising fr a new sales manager. Fina wrks in advertising. She saw an advertisement fr a ski vacatin in Shenyang.
3. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
aware f: yu ntice it, especially because yu can see, hear, feel r smell it 意识到；知道
becme aware f 对……知道, 明白; 意识到be aware that… 察觉到、意识到make sb. aware f sth. 使某人明白某事s/as far as I’m aware 据我所知awareness n. 认识，意识raise ne’s awareness 提高某人的意识
【语境应用】完成句子。1) The little girl _________________ having dne wrng. 这个小女孩儿没有意识到自己做错了事。2) They suddenly __________________ peple lking at them. 他们突然意识到人们在看着他们。3) Officials have tried t ______________ abut histry. 官员们努力提高人们对历史的认识。4) 你有没有意识到已经出了问题？(翻译) Were yu aware that smething was wrng?
was nt aware f
became aware f
raise awareness
bst vt. t increase r imprve smething and make it mre successful使增长，使兴旺n. smething that gives smene mre cnfidence, r that helps smething increase, imprve, r becme successful增长，提高；帮助，激励
eg Winning the prize bsted his cnfidence.
The new resrt area has bsted turism.The win bsted the team’s cnfidence.
apart frm, in additin t/besides, except
4. Based n the psychlgy behind creating a desire t buy, advertisers have develped ways f persuading peple int purchasing their prducts r services.
purchase vt. t buy smething 买，购买n. smething yu buy, r the act f buying it 购买，采购；购买的东西、项目
eg Tickets must be purchased tw weeks in advance. We purchased this huse frm an elderly cuple last mnth.
The middle-aged man spent much mney fr the purchase f the new huse.
【语境应用】完成句子。1) They knw hw t search fr wrks f art and what ___________ (purchase).2) There are actins yu take befre and after __________ (purchase) the ticket.3) She paid fr her purchases and left. (翻译) 她采购完付了账便离开了。
5. And what message des it try t get acrss?
get acrss: t be clearly expressed t and understd by smene 被传达，被理解；把……讲清楚eg I had created a way t get my message acrss while using as few wrds as pssible. He is nt very gd at getting his ideas acrss.
【拓展】get短语：get n/alng 相处融洽；进展get dwn 写下，记下get ver 克服；恢复，痊愈
get away frm 摆脱 get rid f 除掉，摆脱get thrugh 通过，到达，完成，接通电话 get int 上（车），陷入（困境），习惯于get ut f 离开，逃避，规避，抛弃（习惯）
【语境应用】用适当的介词或副词填空。1) It is nt a serius illness, and she will sn get ________ it.2) D yu get ________well with yur new classmates?3) He was fllwed by a grup f reprters trying t get ________ every wrd he said.4) I have tried t get my pint ________.5) I will be with yu as sn as I get ________ this wrk.
spnsr vt. 赞助；主办；为慈善活动捐款；资助n. a persn r cmpany that pays fr a shw, event etc. especially in exchange fr the right t advertise at that event; smene wh give smene else mney fr a charity 赞助商；为慈善活动捐资的人
6. Sme films are nw spnsred by leading brands…
eg Eva said she was ding a ten-mile walk fr charity and asked if I’d spnsr her fr $1 a mile. All the majr theatres nw have spnsrs, especially fr high-cst prductins. I’m cllecting spnsrs fr next week’s charity run.
【语境应用】翻译句子。1) 比赛的组织者在设法吸引赞助商。 The race rganizers are trying t attract spnsrs.2) 她找到一家愿意资助她读完大学的公司。 She fund a cmpany t spnsr her thrugh cllege.3) 这些体育赛事是由同一家公司赞助的。 These sprts events are spnsred by the same cmpany.
7. We absrb these marketing messages withut thinking abut them t much, yet they prbably have an effect n us the next time we g shpping.
absrb vt. t read r hear a large amunt f new infrmatin and understand it; t take in liquid, gas, r anther substance frm the surface r space arund smething; t interest smene s much that they d nt pay attentin t ther things掌握，理解；吸收；吸引注意
absrbed adj. 被……吸引，全神贯注 be absrbed in
eg Dry sand absrbs water. In cld climates, huses need t have walls that will absrb heat. Clever children absrb knwledge easily. This wrk has absrbed him fr several years. Simn was s absrbed in his bk, s he didn’t even ntice me cme in.
【语境应用】翻译句子。1) 青蛙通过皮肤吸收水分。 Frgs absrb water thrugh their skins.2) 老师讲的东西你全都懂了吗？ Have yu absrbed everything the teacher said?3) 那个作家的演讲完全吸引了听众的注意力。 The writer's lecture cmpletely absrbed the attentin f the audience.
8. … and we are very likely t receive special discunts and prmtins targeted specifically at us.
be likely t: smething that is likely will prbably happen r is prbably true 有可能It is likely that ... It是形式主语，真正主语是that从句。eg Jack is likely t be in Lndn this autumn. An accident is likely t happen at the crssing. It is nt likely that I shuld accept such an ffer.
【语境应用】完成句子。1) Peter很有可能申请一份兼职工作。 ________ ________ ________ ________ ________ Peter will apply fr a part-time jb.2) 一定要提醒我，因为我可能会忘记。 D remind me because ________ ________ ________ ________.
It is very likely that
I’m likely t
1. In ther wrds, it tries t persuade peple t buy a prduct r service.
persuade vt. t make smene decide t d smething, by giving them reasns why they shuld d it; t make smene believe smething r feel sure abut smething说服，使信服
persuade sb. t d sth. /int ding sth. 说服某人做某事persuade sb. ut f ding sth./ nt t d sth. 说服某人不做某事persuade sb. that … 使某人相信persuade sb. f sth. 让某人相信某事persuasin n. 说服，劝说；信仰
egCan yu persuade Alice ut f her flish plan?I tried t persuade Rbin nt t buy /ut f buying that MP4, but failed.They persuaded me that this medicine was excellent fr clds.They tried t persuade us f the truth f the reprt.
I finally persuaded him t enter the cmpetitin.=I finally persuaded him int entering the cmpetitin.We need a sciety which welcmes peple f all persuasins.
【语境应用】使句子的意思相同或相近。1) I persuaded him t give up playing cmputer games.→I _________ him ________ t play cmputer games any mre.→I __________ him ________ ________ playing cmputer games.2) I culdn’t persuaded myself that he was hnest.→I culdn’t persuaded myself ________ ________ ________.
persuaded nt
persuaded ut f
f his
2. If an advertisement is placed n a ppular website r n TV at peak times, a huge number f peple will knw abut the prduct r service it is advertising.
peak adj. used t talk abut the best, highest, r greatest level r amunt f smething 最高度的，高峰时期的n. the sharply pinted tp f a muntain; a part that frms a pint abve a surface r at the tp f smething 山峰，高峰；尖端vi. t reach the highest pint r level达到高峰，达到最高值
egI might need sme helping hands during the peak seasn.
He is past his peak as a bxer.
The traffic reaches a peak between 5 and 6 pm.The cmpany’s stck hit a peak f abut $23.It is ne f the mst difficult peaks t climb.
advertise vi.&vt. t tell the public abut a prduct r service in rder t persuade them t buy it; t make an annuncement that a jb is available, an event is ging t happen etc.; t let peple knw smething abut smene r smething做广告，登广告；公布，征聘；展现，宣传advertisement n. 广告，启事；广告宣传advertising n. 广告活动，广告业
eg They n lnger advertise alchl at sprting events. We are currently advertising fr a new sales manager. Fina wrks in advertising. She saw an advertisement fr a ski vacatin in Shenyang.
3. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
aware f: yu ntice it, especially because yu can see, hear, feel r smell it 意识到；知道
becme aware f 对……知道, 明白; 意识到be aware that… 察觉到、意识到make sb. aware f sth. 使某人明白某事s/as far as I’m aware 据我所知awareness n. 认识，意识raise ne’s awareness 提高某人的意识
【语境应用】完成句子。1) The little girl _________________ having dne wrng. 这个小女孩儿没有意识到自己做错了事。2) They suddenly __________________ peple lking at them. 他们突然意识到人们在看着他们。3) Officials have tried t ______________ abut histry. 官员们努力提高人们对历史的认识。4) 你有没有意识到已经出了问题？(翻译) Were yu aware that smething was wrng?
was nt aware f
became aware f
raise awareness
bst vt. t increase r imprve smething and make it mre successful使增长，使兴旺n. smething that gives smene mre cnfidence, r that helps smething increase, imprve, r becme successful增长，提高；帮助，激励
eg Winning the prize bsted his cnfidence.
The new resrt area has bsted turism.The win bsted the team’s cnfidence.
apart frm, in additin t/besides, except
4. Based n the psychlgy behind creating a desire t buy, advertisers have develped ways f persuading peple int purchasing their prducts r services.
purchase vt. t buy smething 买，购买n. smething yu buy, r the act f buying it 购买，采购；购买的东西、项目
eg Tickets must be purchased tw weeks in advance. We purchased this huse frm an elderly cuple last mnth.
The middle-aged man spent much mney fr the purchase f the new huse.
【语境应用】完成句子。1) They knw hw t search fr wrks f art and what ___________ (purchase).2) There are actins yu take befre and after __________ (purchase) the ticket.3) She paid fr her purchases and left. (翻译) 她采购完付了账便离开了。
5. And what message des it try t get acrss?
get acrss: t be clearly expressed t and understd by smene 被传达，被理解；把……讲清楚eg I had created a way t get my message acrss while using as few wrds as pssible. He is nt very gd at getting his ideas acrss.
【拓展】get短语：get n/alng 相处融洽；进展get dwn 写下，记下get ver 克服；恢复，痊愈
get away frm 摆脱 get rid f 除掉，摆脱get thrugh 通过，到达，完成，接通电话 get int 上（车），陷入（困境），习惯于get ut f 离开，逃避，规避，抛弃（习惯）
【语境应用】用适当的介词或副词填空。1) It is nt a serius illness, and she will sn get ________ it.2) D yu get ________well with yur new classmates?3) He was fllwed by a grup f reprters trying t get ________ every wrd he said.4) I have tried t get my pint ________.5) I will be with yu as sn as I get ________ this wrk.
spnsr vt. 赞助；主办；为慈善活动捐款；资助n. a persn r cmpany that pays fr a shw, event etc. especially in exchange fr the right t advertise at that event; smene wh give smene else mney fr a charity 赞助商；为慈善活动捐资的人
6. Sme films are nw spnsred by leading brands…
eg Eva said she was ding a ten-mile walk fr charity and asked if I’d spnsr her fr $1 a mile. All the majr theatres nw have spnsrs, especially fr high-cst prductins. I’m cllecting spnsrs fr next week’s charity run.
【语境应用】翻译句子。1) 比赛的组织者在设法吸引赞助商。 The race rganizers are trying t attract spnsrs.2) 她找到一家愿意资助她读完大学的公司。 She fund a cmpany t spnsr her thrugh cllege.3) 这些体育赛事是由同一家公司赞助的。 These sprts events are spnsred by the same cmpany.
7. We absrb these marketing messages withut thinking abut them t much, yet they prbably have an effect n us the next time we g shpping.
absrb vt. t read r hear a large amunt f new infrmatin and understand it; t take in liquid, gas, r anther substance frm the surface r space arund smething; t interest smene s much that they d nt pay attentin t ther things掌握，理解；吸收；吸引注意
absrbed adj. 被……吸引，全神贯注 be absrbed in
eg Dry sand absrbs water. In cld climates, huses need t have walls that will absrb heat. Clever children absrb knwledge easily. This wrk has absrbed him fr several years. Simn was s absrbed in his bk, s he didn’t even ntice me cme in.
【语境应用】翻译句子。1) 青蛙通过皮肤吸收水分。 Frgs absrb water thrugh their skins.2) 老师讲的东西你全都懂了吗？ Have yu absrbed everything the teacher said?3) 那个作家的演讲完全吸引了听众的注意力。 The writer's lecture cmpletely absrbed the attentin f the audience.
8. … and we are very likely t receive special discunts and prmtins targeted specifically at us.
be likely t: smething that is likely will prbably happen r is prbably true 有可能It is likely that ... It是形式主语，真正主语是that从句。eg Jack is likely t be in Lndn this autumn. An accident is likely t happen at the crssing. It is nt likely that I shuld accept such an ffer.
【语境应用】完成句子。1) Peter很有可能申请一份兼职工作。 ________ ________ ________ ________ ________ Peter will apply fr a part-time jb.2) 一定要提醒我，因为我可能会忘记。 D remind me because ________ ________ ________ ________.
It is very likely that
I’m likely t
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