2021学年Reading图文课件ppt

这是一份2021学年Reading图文课件ppt，共19页。PPT课件主要包含了Para1，Para 2，Para 3，Paras 4-6，Para7，Humor，Repetition等内容，欢迎下载使用。

T learn t knw the definitin f advertisingT learn t knw the ways t advertiseT learn t knw the techniques f advertisingT learn the structure f the text
What is advertising?
Advertising, the techniques and practices used t bring prducts, services, pinins, r causes t public ntice fr the purpse f persuading the public t respnd in a certain way tward what is advertised.
The ways f advertising
Read the text and find the main idea f each paragraph.
Definitin f advertising
The relatinship between advertising and the mass media
The functins f advertising
The ways f advertising wrk
The future f advertising
Write a summary f the magazine article. Use the fllwing questins t help yu.
What is the relatinship between advertising and the mass media?
What are the functins f advertising？
Hw des advertising wrk?
What is the future f advertising?
Advertising refers t the activity f prmting a prduct r service. That is t say, it tries t persuade yu t buy a prduct r service.
The relatinship between advertising and mass media is clsely linked frm the very beginning. Nw as media channels have grwn in number and type, advertisements als have grwn in number and type.
Why a cmpany ften launches a mass media advertising campaign? Because it is a perfect vehicle fr advertisers.
In the future, advertising will be even mre abut understanding individual custmers and sending them advertisements that are tailred t specific needs. Nt nly will this make them feel mre valued and enable them t see things they are mst interest in, but it will als help cmpanies target their custmers efficiently t have a psitive effect n sales.
Persuasive Advertising Techniques
Strategies That Truly Wrk
Techniques f advertising
The Bandwagn Appeal
Call it The Bandwagn Appeal, Fallacy, r Effect, the term refers t the general mass adpting certain things since ther peple are ding them as well. Withut putting their wn beliefs, pinins, and preferences, they fllw r agree t purchase prducts because f its s-called ppularity amng thers. It can be a cmmercial highlighting n the idea that since everyne uses a particular prduct, s shuld yu. Many viewers purchase the prduct s that they als fit in with the general cncept r they just assume that “since everyne else is using it, it has t be gd”. This is nthing but a prpaganda technique.
Thusands f wmen acrss the cuntry are using this anti-aging cream.A man applies bdy spray n his chest and wmen becme attracted t him and can’t stay away.
These kinds f cmmercials r shwcase f a viewpint cncentrates n making the viewers laugh. Either with cartns, sketches, r having a cmic undertne, an advertisement is presented. At times, the infrmatin f the prduct r a message is nt enugh. But the idea behind this is t get the cmmercial stick in viewers’ minds in a psitive way and influence them int buying it.
Prtraying a lighter side t an therwise serius r cntrversial tpic t make peple understand an issue in questin.
The Anti-bandwagn Appeal
As the name suggests, the technique is exactly ppsite t what The Bandwagn Appeal hpes t achieve. Here, The Anti-bandwagn Appeal tries t take a different rute, getting the viewers t think differently, celebrate their wn style and individuality, and rebel against what everyne says, des, r buys. The wrd “individuality” is what they’re hinting at and that’s the subliminal advertising message we smetimes see and believe in. here, pinins are given chance t vice themselves, intellectual minds aren’t suppressed, and current cntrversies are addressed.
Magazine advertisement r stry where “real” wmen are phtgraphed and shwn in real light rather than using skinny, almst anrexic mdels.
Prduct Cmparisn
Cmparisn advertising fcuses n presenting tw r mre prducts with varius specificatins. Here, the prducts are pitted against ne anther and the negative characteristics are shwn. Whether r nt the facts r truth is presented, the benefits f a particular prduct is prmted. Oftentimes, a claim f research is als included t give the results a mre cncrete claim.
A car cmpany cmparing the hrsepwer and trque with its cmpetitrs.A fast fd jint cmparing the size and cst f its burger with its cmpetitrs.
There are advertisements where wrds, phrases, ideas, pinins, sunds, and even images are repeated in rder t make the viewers remember them. This means, whether r nt yu apprve r like a particular advertisement r slgan, if it is repeated enugh times r can be heard r read by peple n a daily basis, the message will stick with yu.
Rad signs, flyers, billbards, use f clrs f a prduct, and even lgs.
What is yur favrite advertisement? What techniques des it use t prmte the prduct r service?
What is yur attitude twards advertising tailred t individual custmer’s needs? Give reasns fr yur answer.