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高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教学演示课件ppt
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这是一份高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教学演示课件ppt，共28页。PPT课件主要包含了be noticed， ways，effective，creative，make，Features，Purposes，Problems，作者表达观点，再次强调了自己的观点等内容，欢迎下载使用。
LESSON 3THE ADVERTISING GAME
T read and talk abut advertisingT read fr deep understandingT summarise infrmatin
Have yu ever bught anything as a result f seeing, hearing r reading advertisements? What makes an advertisement attractive?
the prduct name the name f a cmpany wrds f experts humrus language the cncept f freedm pictures r images the unusual idea the design
The passage belw is abut advertising. Skim thrugh the passage. What is it mainly abut?
a. Different types f advertisementsb. The develpment f advertisementsc. Different attitudes twards advertisements
What is the text type f this passage? What helped yu identify the text type?
This is an explanatry text. It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
Underline the main idea f each paragraph. Then cmpare with a partner.
The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them.
Classic advisements used t give infrmatin abut finding certain prducts.
In mdern times, advertisements need t attract and hld the attentin f the public.
Mdern advertisements need smething else t separate them frm their cmpetitrs.
Ideas that wuld wrk in the past genuinely are nt as effective nw.
Hwever, nt all advertising is abut selling prducts and services fr a prfit.
Read the whle passage. Cmplete the table. Then write three headings that can categrise the infrmatin in the tp line.
findingcertain prducts
what the cmpany sells, where they are lcated and the name f the prduct
prducts and services are in direct cmpetitin with each ther
pictures r wrds frm experts
mdern design techniques
hw gd the prduct is
visually attractive
the highest standard f design
in a wrld f cmpetitive advertising
freedm, happiness, wealth and success
they “must have the prduct”
hw attractive the idea linked with the prduct is
new and unusual ideas
t create smething that has never been seen befre
t surprise peple
t make peple frget that smene is trying t sell them smething
ur sciety a better place fr everyne
imprving their neighburhd, prtecting the envirnment and helping ther peple
n fighting AIDS, saving water, helping the pr, giving up smking
participate in
Examples are usually used t help readers understand the writer’s ideas mre easily and clearly. Several gd examples are used in this passage. Decide what the examples are fr.
1. Fr example, it culd be “Shanghai Sewing Machines”, r “Tsing Ta Beer Crpratin”.A. T shw what classic advertisements lked likeB. T shw tw cities where the best prducts were madeC. T shw the sewing and beer industry’s develpment then
2. Fr example, sme advertisements may suggest that buying a car can make yu free.A. T shw hw cmpetitive the advertising industry isB. T shw hw car cmpanies are selling their prductsC. T shw hw advertisements use creative ideas t sell things3. Fr example, there are public advertisements, which encurage citizens t participate in … and helping ther peple.A. T shw why peple make cntributins t scietyB. T shw the cntributins public advertisements makeC. T shw hw citizens are invlved in public affairs
举例挺观点，说服力尽显
Textual knwledge
“观点—举例”语篇模式是最常见的语篇模式之一。这个模式在结构上一般可分为两部分：第一部分表明观点，第二部分通过举例来支持所阐述的观点。从观点到举例部分通常会采用衔接过渡词句。 “观点—举例”模式常用的组篇词汇有：fr example, fr instance, a case in pint, etc, evidence, such as, take an example, typical, cnfirm等。
作为衔接过渡，转到举例部分
Read the passage and decide whether the fllwing statements are true (T) r false (F).
1. Classic advertisements used t tell peple mre abut their prducts but little abut the cmpanies’ lcatins. 2. Mdern advertisements can still stand ut easily by spending a lt f mney n visually attractive design. 3. The cncept f freedm, success, happiness can all be used by advertisers t sell prducts. 4. Public advertisements play an imprtant rle in educating the public abut envirnmental, scial and health issues.
Answer the questins.
1. What des a classic advertisement lk like? A classic ad gives infrmatin abut a prduct and very ften it includes the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.
2. Why d mdern advertisements have t attract the attentin f the public? Because peple are used t seeing a high standard f visual design, and prducts and services are in direct cmpetitin with each ther.3. What cncepts and ideas are ften used in mdern advertisements? They use the cncept f freedm, and ther cmmn ideas include happiness, wealth and success.
4. What d advertisers d t make peple frget the selling purpse f advertisements? Advertisers use humur and unusual ideas t surprise peple.5. Hw has the gvernment used advertisements in the last decade? The gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking, etc.
Use the diagram t talk abut what yu have learnt abut advertising.
1. What has been the driving frce fr develpment f advertisement?2. What des the title “The Advertising Game” mean t yu?
Cmplete the sentences using the crrect frm f the phrases belw.
riginate frm link with cnsist f participate in cmbine…with
Yu shuld try t __________ exercise ________ a healthy diet.The advertising team ________________ peple frm different areas.
cmbine with
3. The idea f the advertisement was ________________ a film.4. I dn’t like any activity _______________ cmmercial purpses.5. I’d like t _______________ neighburhd activities, but I dn’t have time.
riginated frm
linked with
participate in
Bring ne f yur favurite advertisements t the classrm. Explain why yu like it and hw yu wuld like t make it even better.
LESSON 3THE ADVERTISING GAME
T read and talk abut advertisingT read fr deep understandingT summarise infrmatin
Have yu ever bught anything as a result f seeing, hearing r reading advertisements? What makes an advertisement attractive?
the prduct name the name f a cmpany wrds f experts humrus language the cncept f freedm pictures r images the unusual idea the design
The passage belw is abut advertising. Skim thrugh the passage. What is it mainly abut?
a. Different types f advertisementsb. The develpment f advertisementsc. Different attitudes twards advertisements
What is the text type f this passage? What helped yu identify the text type?
This is an explanatry text. It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
Underline the main idea f each paragraph. Then cmpare with a partner.
The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them.
Classic advisements used t give infrmatin abut finding certain prducts.
In mdern times, advertisements need t attract and hld the attentin f the public.
Mdern advertisements need smething else t separate them frm their cmpetitrs.
Ideas that wuld wrk in the past genuinely are nt as effective nw.
Hwever, nt all advertising is abut selling prducts and services fr a prfit.
Read the whle passage. Cmplete the table. Then write three headings that can categrise the infrmatin in the tp line.
findingcertain prducts
what the cmpany sells, where they are lcated and the name f the prduct
prducts and services are in direct cmpetitin with each ther
pictures r wrds frm experts
mdern design techniques
hw gd the prduct is
visually attractive
the highest standard f design
in a wrld f cmpetitive advertising
freedm, happiness, wealth and success
they “must have the prduct”
hw attractive the idea linked with the prduct is
new and unusual ideas
t create smething that has never been seen befre
t surprise peple
t make peple frget that smene is trying t sell them smething
ur sciety a better place fr everyne
imprving their neighburhd, prtecting the envirnment and helping ther peple
n fighting AIDS, saving water, helping the pr, giving up smking
participate in
Examples are usually used t help readers understand the writer’s ideas mre easily and clearly. Several gd examples are used in this passage. Decide what the examples are fr.
1. Fr example, it culd be “Shanghai Sewing Machines”, r “Tsing Ta Beer Crpratin”.A. T shw what classic advertisements lked likeB. T shw tw cities where the best prducts were madeC. T shw the sewing and beer industry’s develpment then
2. Fr example, sme advertisements may suggest that buying a car can make yu free.A. T shw hw cmpetitive the advertising industry isB. T shw hw car cmpanies are selling their prductsC. T shw hw advertisements use creative ideas t sell things3. Fr example, there are public advertisements, which encurage citizens t participate in … and helping ther peple.A. T shw why peple make cntributins t scietyB. T shw the cntributins public advertisements makeC. T shw hw citizens are invlved in public affairs
举例挺观点，说服力尽显
Textual knwledge
“观点—举例”语篇模式是最常见的语篇模式之一。这个模式在结构上一般可分为两部分：第一部分表明观点，第二部分通过举例来支持所阐述的观点。从观点到举例部分通常会采用衔接过渡词句。 “观点—举例”模式常用的组篇词汇有：fr example, fr instance, a case in pint, etc, evidence, such as, take an example, typical, cnfirm等。
作为衔接过渡，转到举例部分
Read the passage and decide whether the fllwing statements are true (T) r false (F).
1. Classic advertisements used t tell peple mre abut their prducts but little abut the cmpanies’ lcatins. 2. Mdern advertisements can still stand ut easily by spending a lt f mney n visually attractive design. 3. The cncept f freedm, success, happiness can all be used by advertisers t sell prducts. 4. Public advertisements play an imprtant rle in educating the public abut envirnmental, scial and health issues.
Answer the questins.
1. What des a classic advertisement lk like? A classic ad gives infrmatin abut a prduct and very ften it includes the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.
2. Why d mdern advertisements have t attract the attentin f the public? Because peple are used t seeing a high standard f visual design, and prducts and services are in direct cmpetitin with each ther.3. What cncepts and ideas are ften used in mdern advertisements? They use the cncept f freedm, and ther cmmn ideas include happiness, wealth and success.
4. What d advertisers d t make peple frget the selling purpse f advertisements? Advertisers use humur and unusual ideas t surprise peple.5. Hw has the gvernment used advertisements in the last decade? The gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking, etc.
Use the diagram t talk abut what yu have learnt abut advertising.
1. What has been the driving frce fr develpment f advertisement?2. What des the title “The Advertising Game” mean t yu?
Cmplete the sentences using the crrect frm f the phrases belw.
riginate frm link with cnsist f participate in cmbine…with
Yu shuld try t __________ exercise ________ a healthy diet.The advertising team ________________ peple frm different areas.
cmbine with
3. The idea f the advertisement was ________________ a film.4. I dn’t like any activity _______________ cmmercial purpses.5. I’d like t _______________ neighburhd activities, but I dn’t have time.
riginated frm
linked with
participate in
Bring ne f yur favurite advertisements t the classrm. Explain why yu like it and hw yu wuld like t make it even better.
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