初中英语冀教版八年级下册Lesson 29 How to Push a Product教案及反思

Lesson 29:How to Push a Product?

Teaching aims

Knowledge and ability aim:

Be able to to learn some words and phrases about how to push a product. Such as: push, battle, already, similar, ad, quality, sample, shine, offer, customer, stand out, catch one’s eye, succeed.

To talk about how to push a product.

Process and method aim:Be able to understand the main idea of this lesson by listening and reading. 

Emotional attitude and values:

Push a product by students themselves in English.

Important points

Vocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer

Phrases: stand out, catch one’s eye,have an interest in…,get to know...

Difficult points

To talk about how to push a product.

Teaching preparation

audiotape; flashcards; pictures;words cards

Teaching procedure

Step 1: Warming-up

Make a paper plane and discuss how to push it.

Step 2：New lesson

1.Listen and choose.

①Is it half the battle when you finally have your product after a lot of hard work?A. Yes,it is.   B.No,it isn’t.

②What do you have to do when you finish your product?

A. To get people to use it.         B.To get people to buy it.

③What do you need to remember to push your product?

A.Make your product easy to use.  B.make your product stand out.

2.Reading Ⅰ. Read quickly and answer.

How can you tell people your product is special?

①______________②___________________③____________________

3. Reading Ⅱ.Read in details and complete the following tasks.

①Read the third paragraph and answer.

 How can you make an ad.?

First,study your __________ ages,______ and other____________.

Second,choose__________--TV,bus,_______,newspaper or _______.

Third,decide__________________will ____________________.

Finally,find ways to _______________________.

②Read the fourth paragraph and write T or F.

(1)People coming to trade shows don’t have an interest in similar products.(   )

(2)people can’t experience your product on the trade shows.(   )

③Read the fifth paragraph and the sixth paragraph and answer the questions.

(1).Why do you push your product using samples and good deals?

Because first,people _____________of your product after they experience_______ it.Second,offering samples and good deals will_________________.

(2).What is the most important thing to make your product really shine?   _______________.

4.Retell the text by the mind map.

How to push a product?

Step 3.Discussion

1.Discuss teacher’s product and try to make an ad.  according to the following ideas.

What does it do? to make you feel interested and relaxed.

Who would want to buy it?  

What kind of ad. would sell it well? 

2.Write a short passage about a product.

I have a new product.It is a _________.It can________.People can feel__________when they _________._____would like to buy it.It is ____yuan . I will push it on________.

Step 4.Exercises.

1.Translate the following words or phrases into Chinese or English.

create  v. ______顾客；主顾；客户n._________sample n._________________

相像的；相仿的；类似的adj._________________    提供;供v.______________                    发光；反射__________ 质量；品质___________surely adv._________________           成功；做成v.__________推销产品n.________出色，杰出adj.______________

对……感兴趣______吸引某人的目光_________  trade fair  ____________ 

逐渐了解_________________        already  adv.________________

2.Complete the sentences by using the proper words or phrases.

汤姆在本次考试中表现很突出。Tom _______________ in this exam.

你能引起那个女孩的注意吗？Can you ________________________?

推广你们的产品会耗费我们大量的资金。It’ll cost us a lot to___________________.

他端给我一杯酒。He_________me a glass of wine.

爱迪生成功地发明了电灯。Adison ____________ in inventing the electronic light.

他对学习英语很感兴趣。He ___________________ learning English.