牛津译林版 (2019)选择性必修 第二册Reading教学设计

这是一份牛津译林版 (2019)选择性必修 第二册Reading教学设计，共4页。


I. Learning bjectives
By the end f the lessn, students will be able t:
1. knw sme basic infrmatin abut the advertisement;
2. analyse the structure f the article and learn t write a summary;
3. write a summary f the magazine article abut the advertisement.
II. Key cmpetence fcus
1. Analysis the structure f the article and summarize the main idea f each paragraph.
2. State attitude twards advertising tailred t individual custmers’ needs.
III. Predicted area f difficulty
1. Summarize the main idea f each paragraph.
2. Write a summary abut the article abut advertisement.
IV. Teaching prcedures
Step 1 Brainstrming
T asks Ss t brainstrm mre things we can read n the Internet.
What ther things we can read n the Internet except fr the news?
Pssible answers: essays, nvels, advertisements...
Where can we find the advertisement n the Internet?
Almst everywhere.
【设计意图：结合本单元前面的内容，让学生brainstrm一些我们能在互联网上读到的东西，从而引出本节课的主题advertisement。】
Step 2 Predicting
T asks Ss t read the title f the article and guess what will be talked abut in the article.
◆What aspects will be talked abut in the article?
Pssible answer: The advertisement hw t use sme techniques t persuade peple t buy smething.
◆Hw d the advertisements persuade peple the buy smething?
【设计意图：学生阅读标题猜测文本可能会出现的内容，尤其是广告所用的吸引买家的手法，以预测的内容为学生阅读做好铺垫。】
Step 3 Fast-Reading
T asks Ss t scan the article and get the main idea f each paragraph.
The main idea f each paragraph:
Paragraph 1: Definitin f the advertising
Paragraph 2: Relatinship between advertising and the mass media
Paragraph 3: Functin f advertising
Paragraph 4-6: Ways advertisers develped t persuade peple int purchasing prducts r services
Paragraph 7: Future f advertising
【设计意图：通过快速阅读，让学生掌握文章的框架结构及每一段的主旨大意，为接下来的概要写作做好准备。】
Step 4 Careful reading
T asks Ss t read para. 1 and answer the fllwing questin:
• What is advertising?
It refers t the activity f prmting a prduct r service. In ther wrds, it refers t persuade peple t buy a prduct r service.
T asks Ss t read para. 2 and answer the fllwing questin:
• What is the relatinship between advertising and the mass media?
T asks Ss t read para. 3 and answer the fllwing questins:
• Why a cmpany launch a mass media advertising campaign?
T asks Ss t read para. 4-6 and answer the fllwing questins:
• What ways the advertisers have develped t persuade peple int purchasing their prducts r services?
→What ways are slgan used t make us remember the prduct r service?
→Wh can be a “brand ambassadr”? Why they emply the brand ambassadr t prmte their prduct r service?
→Why did the authr say sme advertisements are nt s bvius? What mass media use prduct placement?
Further thinking:
•What is yur favurite advertisement? What techniques des it use t prmte the prduct r service?
T asks Ss t read para. 7 and answer the fllwing questin:
• What are the past, present and future f advertising?
【设计意图：学生通过一个个问题理解每一个段落的细节，通过这些问题引导学生利用好连接词做好概要写作。】
Step 5 Summarizing
Definitin f advertising
T leads Ss t write a summary f the magazine article with the answers abve.
Relatinship between advertising and the mass media
Functins f advertising
Hw advertising wrks
The future f advertising
【设计意图：通过文章的框架结构图，将以上问题的答案通过一些链接手法链接到一起，形成一篇完整的概要写作文。也让学生了解进行概要写作方法和技巧。】
Step 6 Critical thinking
T asks Ss t think abut the advantages and disadvantages that the advertising brings t us.
• What advantages and disadvantages the advertising brings t us?
•What’s yur attitude twards advertising tailred t individual custmers’ needs? Give reasns fir yur answer.
V. Hmewrk
1. Plish yur summary f the magazine article after class;
2. Mark the difficult language pints yu can’t understand. Advertising
Advantages
Disadvantages
•let the custmers knw mre abut the prducts;
•sme advertising aims t teach us and help us lead better lives;
...
•advertising plays tricks n custmers;
•advertising will nt tell peple the cmplete truth;
•advertising makes peple puzzle abut what t buy;
...