北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game集体备课ppt课件

这是一份北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game集体备课ppt课件，共14页。PPT课件主要包含了只管去做吧 　 等内容，欢迎下载使用。

Be Creative
Just d it.
We lead. Others cpy．
我们领先，他人仿效。 （理光复印机）
Obey yur thirst. 　
服从你的渴望 （雪碧）　
只溶在口，不溶在手（M＆M巧克力）
M&Ms melt in yur muth, nt in yur hand.
Gd t the last drp．
滴滴香浓，意犹未尽。 （麦斯威尔咖啡）
Nt all cars are created equal.
并非所有的汽车都有相同的品质。(三菱汽车)
Fast reading
A. The advantages and disadvantages f ads B. The develpment f advertisingC. The effect f ads n ur lifeD. Peple’s attitude tward ads
What is the passage mainly abut?
Read again and summarize each paragraph with a cmplete sentence.
Careful reading
Find ut key infrmatin abut the features f ads in different perids f time!!!
Classic ads give infrmatin abut finding certain prducts.
Ads attract and hld the attentin f the public by pictures r the wrds f experts.
Mdern ads cmbine the highest standard f design with ideas linked t the prducts.
Tday’s ads use humr as well as new and unusual ideas t surprise peple.
Cntemprary / public ads aim t make cntributins t sciety.
Classic ads
pictures wrds f experts
visually attractive ads
Mdern ads design ideas
Tday’s ads humr new and unusual ideas
Cntemprary / public ads
The Develpment f Ads
Why did they need a change /imprvements?
1. Classic ads
2. visually attractive ads
3. Mdern ads
4. Tday’s ads
5. Cntemprary / public ads
They might nt be suitable when there are prducts and services in direct cmpetitn with each ther.
This is nt enugh t be nticed in a mdern city. Peple are used t seeing high standards f visual design.
Repeating ld ideas is nt a successful apprach.
Nt all advertising is abut selling prducts and sers fr a prfit.
Enjy the advertisements and put them in the suitable places.
Vice yur pinin
D yu think advertising actually wrks? Have yu ever bught anything because yu liked the idea prmted in the advertisement? Share yur experience with us.