北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教课课件ppt

这是一份北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教课课件ppt，共60页。PPT课件主要包含了课前自主预习，Ⅰ猜词意，课文语篇研读，课堂新知讲练，◇词汇拓讲，语言提升，易混辨析，◇句式解读，语音时空，◇追踪练习等内容，欢迎下载使用。

A．预期， 预料　B．赞助， 资助； 为……担保； 赞助商； 资助者 C．预算； 把……编入预算D．增长； 促进， 推动E．创始， 创造
1．Althugh the technlgy riginated in the UK, it has been develped in the US.(　　)2．I’ve spnsred her ￡ 1 fr every mile that she runs.(　　)3．Mre mney is needed t bst the industry.(　　)4．At this stage we can’t really anticipate what will happen.(　　)5．The firm has drawn up a budget fr the cming financial year.(　　)【答案】1．E　2．B　3．D　4．A　5．C
Ⅱ.猜单词拼写1．advertise v．→ __________ n. 广告 2．free adj.→ __________ n．自由 3．technlgy n．→ _______ adj.技术的； 科技的； 工艺的 4．cmpete v. → ________ adj.竞争性强的， 有竞争力的 【答案】1．advertisement　2．freedm3．technlgical　4．cmpetitive
Ⅲ.猜短语填空std ut, participate in, cnsists f　1．The Chinese natin is made up f 56 natinalities.＝The Chinese natin __________________ 56 natinalities.2．He played the vilin, and he was much better than the ther musicians.＝He played the vilin, and he__________ frm the ther musicians.【答案】1．cnsists f　2．std ut
3．I jined the Ftball Club but I did nt take part in any game.＝I jined the Ftball Club but I did nt ______________ any game.【答案】3．participate in
一、阅读理解(　　)1．Cmpared with mdern advertisement，the classical advertisement is ________.A．attractive　　B．cmpetitiveC．simple　　　D．appealing【答案】C
(　　)2．Which ne is NOT the tpic f a public advertisement?A．Fighting AIDS.B．Saving water.C．Helping the pr.D．Shanghai Sewing Machines.【答案】D
(　　)3．What’s the tp advertisement’s aim?A．T create smething that has never been seen befre and is fascinating fr peple t lk at.B．T make cntributins t sciety.C．T use mdern techniques f design.D．T make peple knw their prducts.【答案】A
(　　)4．The last paragraph is abut________.A．the simplest ads　　B．mdern adsC．the tp ads f tday　D．public ads【答案】D
(　　)5．What’s the main idea f the text?A．The advertising skills.B．The effects f advertising.C．With the develpment f the sciety，the advertising changes a lt.D．The kinds f advertising.【答案】C
二、判断正误(　　)1．Advertisements must be attractive and creative.(　　)2．The purpse f all advertisements is t make custmers spend mney.(　　)3．“Tsing Ta Beer” tells yu three pieces f infrmatin, s it is attractive.【答案】1．T　2．F　3．F　
(　　)4．The purpse f advertisements is creating smething that has never been seen befre.(　　)5．Prducing public advertisements which are mentined in the text is free.(　　)6．Standing ut yur advertisements is nt easy because peple are used t high standards f visual design.【答案】4．F　5．F　6．T
三、匹配段落大意【答案】Para. 1：C　 Para. 2：F　 Para. 3：A　 Para. 4：B　Para. 5：D　 Para. 6：E 　
1．lcate vt.位于(P58)Frm the name yu wuld knw what the cmpany sells，where they are lcated，and the name f the prduct.【翻译】从名称中，您将知道该公司销售什么，它们位于哪里，以及产品的名称。
(1)lcate vt.位于；找出……的位置be lcated in 坐落于，位于(2)lcatin n．地方；地点；位置
The lcatin f the factry is clse t the railway.工厂地处铁路沿线。
【针对练习】单句语法填空(1)China ________(lcate) in the east f Asia with the area f 9,600,000 square kilmeters.【答案】(1)is lcated　
完成句子(2)Munt Huang ______________________Anhui Prvince.黄山位于安徽省。(3)The centre ___________________ many histrical sites.这个中心位于很容易到达许多古迹的地方。【答案】(2)is lcated in　(3)is lcated within easy reach f
2．suitable adj.合适的，适宜的(P58)But then they realised that it might nt be suitable fr a marketplace where prducts and services are in direct cmpetitin with each ther.【翻译】但随后他们意识到，在一个产品和服务之间存在直接竞争的市场上，它可能并不适合。
(1)be suitable t d sth.适合做某事be suitable fr sb./sth.适合某人/某物(2)suit v．适合；中……的意；对……方便
I dn’t have anything suitable t wear fr the party.我没有适合聚会穿的衣服。
【语境助记】The hat desn’t suit her，fr ne thing it desn’t fit because f its size; fr anther its clr desn’t match her charming face.这顶帽子不适合她：一方面，在大小上不合适，另外一方面，颜色和她那充满魅力的脸庞也不协调。
【针对练习】单句语法填空(1)The height f the seat is__________(suit) fr children.(2)The rm is s dirty that it is nt suitable________(live) in.【答案】(1)suitable　(2)t live
完成句子(3)At least in terms f area，that apartment ________ still ________________ living.至少从面积上说，那套房子还是适合居住的。【答案】(3)was; suitable fr
3．attract vt.吸引(P59)Particularly nw，in mdern times，advertisements need t attract and hld the attentin f the public.【翻译】在当代，特别是现在，广告需要吸引和保持公众的注意力。
(1)attract sb. t… 把某人吸引到……attract ne’s attentin 吸引某人的注意力be attracted by… 被……所吸引(2)attractin n．吸引(力)；具有吸引力的人或事物(3)attractive adj.有吸引力的；引人注意的
Thusands f freigners were attracted t the Shanghai Wrld Exp the day it pened.上海世博会开幕那天吸引了成千上万的外国人。In China，there are a great many turist attractins that we can visit every year.在中国，有很多旅游景点，我们每年都可以参观。
【语境助记】I’m very attracted t her，but I have n attractin fr her, which means she desn’t find me attractive at all.我被她强烈地吸引着，但是我对她没有吸引力，这意味着她根本不觉得我是有吸引力的。
【针对练习】单句语法填空(1)Many turists are attracted ________ this beautiful place every year.(2)When she caught sight f the handsme prince，she rushed ut t attract ______ (he) attentin.【答案】(1)t　(2)his
完成句子(3)_______________________，the girl frm Lndn decided t spend anther tw days n the farm.被大自然的美所吸引，来自伦敦的小女孩决定再在农场住两天。【答案】(3)Attracted by the beauty f nature
4．cmpetitive adj.竞争性强的，有竞争力的(P59)T stand ut in a wrld f cmpetitive advertising，they must cmbine the highest standard f design with creative ways t make peple believe that they “must have the prduct”．【翻译】为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
(1)cmpete in参加(比赛，竞争)cmpete with/against sb.和某人对抗cmpete fr sth.为了……而竞争cmpete with sb./sth.与……媲美，比得上(2)cmpetitin n．比赛cmpetitr n．竞争者；对手
Nbdy can entirely keep away frm this cmpetitive wrld.没有人能完全远离这个竞争的世界。Athletes frm many cuntries cmpeted with/against each ther fr the first gld medal in the Olympic Games.来自许多国家的运动员为争夺奥运会的第一枚金牌而相互竞争。
【语境助记】All the excited cmpetitrs wh are relatively cmpetitive are cmpeting fr the hnur f winning the gld medal in the cmpetitin.所有兴奋的、相对有竞争力的选手都在为赢得比赛金牌的荣誉而竞争。
【针对练习】单句语法填空(1)Max will cmpete____________ a race ________ thers fr the first place.【答案】(1)in; with/against
完成句子(2)________________，I had t ____________ the ________ against 20 ther tp students ________ the annual writing award.I must be very ______ t be the winner.作为最年轻的参赛者，我必须参加比赛，与另外20名顶尖的学生竞争以取得该年度的写作奖。要成为获胜者，我必须有很强的竞争力。【答案】(2)As the yungest cmpetitr; cmpete in; cmpetitin; fr; cmpetitive
5．cmbine vi.&vt.(使)结合；(使)组合(P59)T stand ut in a wrld f cmpetitive advertising，they must cmbine the highest standard f design with creative ways t make peple believe that they “must have the prduct”．【翻译】为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
(1)cmbine…with…把……与……结合起来be cmbined with… 与……结合cmbine against… 为反对……联合起来(2)cmbinatin n．结合；联合in cmbinatin with… 与……联合
Cmbined with safety thery，the recent accidents ccurring in the wrld have been analysed.结合安全理论，对近年来国际上发生的事故进行了分析。The new treatment can be used either alne r in cmbinatin with the traditinal ne.这种新疗法可单独使用，也可以和传统疗法结合使用。
【针对练习】单句语法填空(1)Regular exercise __________(cmbine) with balanced diets is the healthy recipe fr life.(2)It is a gd chice t cmbine Chinese traditinal medicine ________ Western medicine.(3)A __________(cmbine) f things is a mixture f them.【答案】(1)cmbined　(2)with　(3)cmbinatin
6．link vt.把……联系起来　n．联系，关联(P59) They realise that it des nt matter hw attractive the idea linked with the prduct is — mst peple knw and anticipate that the main purpse f the advertisement is t make custmers buy the prduct.【翻译】他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。
link…t/with… 把……与……连接/联系be linked with… 把……与……联系起来
Yellw is linked with cnfidence，self-respect and friendliness.黄色一般与自信、自尊和友好相关。
【针对练习】完成句子(1)He ________clsely __________in the public mind ________ hrrr mvies.在公众心目中，他总是和恐怖电影紧密联系在一起。【答案】(1)is; linked; with
一句多译(2)There are many serius health prblems which ______________ smking.→We always ________ many serius health prblems __________ smking.很多严重的健康问题与吸烟有关。【答案】(2)are linked with; link; with/t
7．participate vi.参加，参与(P59)Fr example，there are public advertisements，which encurage citizens t participate in imprving their neighburhd，prtecting the envirnment，and helping ther peple.【翻译】例如，有公共广告鼓励公民参与改善他们的社区，保护环境，帮助他人。
(1)participate with sb.in sth.与某人分担某事；同某人参与某事participate in sth./ding sth.参加(做)某事(2)participant n．参加者；共享者(3)participatin n．参加
If vlunteer psitins d nt meet thse needs, peple may nt wish t participate in it.如果志愿者岗位不满足这些需求，人们可能不愿意参与。The trend f girl’s participatin in getting educatin has been increasing all ver the wrld.在世界范围内，女童的受教育比例呈上升趋势。
【语境助记】They encuraged the participants t participate in the singing perfrmance after the cntest and their participatin gave the students much delight.比赛结束后，他们鼓励同学们参加歌唱表演，他们的参与让同学们非常开心。
【针对练习】单句语法填空(1)It participates ________ ur daily events，extending ur intelligence，cmprehending ur feelings，and expanding the range f scial activities.(2)Anther beneficial aspect f grup exercise is the infrmatinal supprt ____ (participant) receive frm the instructr.(3)It is hped that with the gvernment taking the lead，public__________ (participate) in prtecting China’s cultural relics will accelerate.【答案】(1)in　(2)participants　(3)participatin
1．(P58)Advertising agencies wuld create a basic type f advertisement knwn as a cmmercial advertisement.【翻译】广告代理公司将创造一种基本类型的广告，即为商业广告。【句式剖析】本句中knwn as为过去分词作定语。
【句式提升】过去分词除了可以作后置定语外，还可以作前置定语、状语或宾语补足语等。Seen frm the tp f the muntain，the city is very beautiful.从山顶上看，这座城市很漂亮。Tsinghua University，funded in 1911，is hme t a great number f utstanding figures.建于1911年的清华大学是无数杰出人物的摇篮。
【针对练习】单句语法填空(1)Much time ________ (spend) sitting at a desk，ffice wrkers are generally trubled by health prblems.(2)Online bkstres ffer new bks and ________(use) bks that can save yu a lt f mney.(3)________ (raise) in the prest area f Glasgw，he had a lng，hard rad t becming a ftball star.【答案】(1)spent　(2)used　(3)Raised
2．(P58)But then they realised that it might nt be suitable fr a marketplace where prducts and services are in direct cmpetitin with each ther.【翻译】但随后他们意识到，在一个产品和服务之间存在直接竞争的市场上，它可能并不适合。【句式剖析】本句为where引导的定语从句，在从句中作地点状语。
【句式提升】在定语从句中，若先行词为物，且在从句中作主语或宾语，可以用that/which。若先行词为人，在从句中作主语或宾语，大多数用that/wh/whm。此外，先行词在从句中作宾语时，关系代词可以省略。若先行词在从句作时间状语，大多数用when作地点状语则用where。若先行词在从句中作定语，一般用whse。
We live in a sciety where exchanging presents is an imprtant part f cmmunicatin.在我们生活的社会里，互赠礼物是人际交往的一个重要组成部分。
【归纳拓展】(1)定语从句分限制性定语从句和非限制性定语从句。在非限制性定语从句中，若先行词为物，且在从句中作主语或宾语，应该用which；若先行词为人，在非限制性定语从句中作主语或宾语，应用wh。(2)在定语从句中，若先行词由形容词最高级、序数词修饰时、不定代词为先行词时，或先行词既有人又有物时，且先行词在从句中作主语或宾语，应用that，不用which引导定语从句。
【针对练习】单句语法填空(1)The time ________ I first met Mr White was a very difficult perid f my life.(2)He has mved int a huse ________windw lks ut ver the sea.(3)Hw d yu like the film _______ was shwn last Sunday?(4)He gt int a situatin ________ it was hard t decide what was right and wrng.【答案】(1)when　(2)whse　(3)that/which　(4)where
3．(P59)As present－day advertisers ften have large budgets，huge amunts f mney are spent n applying mdern design techniques t make these advertisements as visually attractive as pssible.【翻译】如今广告商通常预算充足，因此他们花费大量资金，使用现代设计技术，使广告在视觉上尽可能地吸引人。【句式剖析】本句中，“t make…”为不定式短语作目的状语。
【句式提升】不定式除了在句中作目的状语外，还可以表示出乎意料的结果。另外，在句中还可以作主语、宾语、表语、定语或宾补。His ambitin is t g t Harvard University.他的梦想就是上哈佛大学。T cmplete that building in ten mnths was a great achievement.10个月就盖起了那座楼是一个了不起的成就。
【针对练习】单句语法填空(1)The questin ____________(discuss) at the meeting tmrrw is very imprtant.(2)The chair is very cmfrtable ________ (sit) n.(3)__________ (learn) English well，we shuld find pprtunities t practise English.【答案】(1)t be discussed　(2)t sit　(3)T learn
完成句子(4)We hurried t the statin, nly ______________________.我们急匆匆赶到车站，却被告知火车已开走了。(5)__________________________________， they sat n the flr and tld each ther stries.为了醒着，他们坐在地板上轮流着讲故事。【答案】(4)t be tld that the train had left(5)T keep themselves awake
4．(P59)Hwever，nt all advertising is abut selling prducts and services fr a prfit.【翻译】然而，并不是所有的广告都是为了盈利而销售产品和服务。【句式剖析】该句是表示部分否定的句型。all…nt…＝nt…all…，意为“并非所有的……都……”。
【句式提升】(1)具有总括意义的代词(each, everybdy, everything, all, bth等)、形容词(cmplete, whle等)和副词(cmpletely, always, whlly, altgether等)与否定词nt连用，构成部分否定，表示“不是……都；并非……都”。I agree with mst f what yu said，but I dn’t agree with everything.我同意你说的大部分，但不完全同意。
All students dn’t bey the schl rules，s as a teacher，I shuld be strict with them.＝Nt all students bey the schl rules，s as a teacher，I shuld be strict with them.不是所有的学生都遵守校规，因此作为老师，我应该对他们严格要求。
(2)n，nne，n ne，neither，nthing，nwhere等表示完全否定。He tld me all pieces f the news，but nne f them was very exciting.他把所有消息都告诉了我，但没有一条是令人兴奋的。
【针对练习】完成句子(1)All my friends d nt study well.＝_________________________________ study well.并不是我所有的朋友都学习好。【答案】(1)Nt all my friends
(2)____________________________________ clever.＝Nt bth children are clever.两个孩子并不是都聪明。(3)There are faults frm which _______________ is/are free.有一些错误我们任何人均不能避免。【答案】(2)Bth children are nt　(3)nne f us
☐used t & wuld
一、used t的用法used t意为“过去常常”，其中的t是动词不定式符号，后面接动词原形，表示过去经常性或习惯性的动作或状态，但现在已经结束，只能用于一般过去时，含有较强的“今昔对比”的意味。通常用于以下三种句型：
【句型1】Sb.＋used t＋动词原形＋…这是used t的肯定句，意为“某人过去常常做……”，只用于一般过去时。She used t be a Chinese teacher.她过去是一名语文老师。
【句型2】Did＋sb.＋use t＋动词原形＋…？这是used t的一般疑问句，意为“某人过去做……吗？”。由于句首用了助动词的过去式，所以used改为use。Did they use t play ftball? 他们过去踢足球吗？
【句型3】Sb.＋didn’t＋use t＋动词原形＋…这是used t的否定句，意为“某人过去不做……”。I didn’t use t like pera, but nw I d.我过去不喜欢歌剧，但现在喜欢了。
二、wuld的用法wuld意为“总是”“往往”“总要”“惯于”“就会”，是情态动词，后面接动词原形，通常表示过去经常反复发生的习惯性动作。wuld通常用于以下两种句型：
【句型1】Sb.＋wuld＋动词原形＋…这是wuld的肯定句，意为“某人就会(总要、总是)做……”，既能用于一般过去时，也能用于一般现在时。He wuld smetimes wrk int the night.以前他常常工作到深夜。
【句型2】Sb.＋wuldn’t＋动词原形＋…这是wuld的否定句，表示拒绝、无此习惯或不可能，意为“不肯”。He wuldn’t give the names f his partners.他不肯讲出他的同伴们的名字。
三、used t和wuld的相同点1．used t 和wuld 都用来表达现在已不存在的过去的习惯或状态。When we were bys we used t/wuld g swimming every summer.小时候，每到夏天我们都要去游泳。
2．wuld与used t都不能用来表示动作发生的具体频率或发生在具体的某一段时间。正： I went t France six times.我去过法国6次。正： He lived in Africa fr twenty years.他在非洲住了20年。
四、used t和wuld的差异1．used t可指过去的状态或情况，wuld则不能。Schl children used t knw the stry f hw Abraham Lincln walked five miles t return a penny he’d vercharged a custmer.过去，学校的孩子们都知道亚伯拉罕·林肯怎样步行5英里去退还多收顾客1便士的故事。(不能用wuld)
2．wuld表示反复发生的动作。如果某一动作没有反复性，就不能用 wuld，只能用 used t。Frm that day n, Mther wuld disappear int her sewing rm t practise.从那天起，母亲就去做缝纫车间练习起来。(具有反复性)I used t live in Beijing.我过去住在北京。(没有反复性)
3．used t表示过去经常性、习惯性的动作或状态，但现在已经结束；wuld则表示有可能再次发生。Peple used t believe that the earth was flat.过去，人们总以为地球是扁平的。(现在已不再这样认为)He wuld g t the park as sn as he was free.过去，他一有空就去公园。(现在有可能再去)
选用合适的词语并以其适当形式填空used t, used t be, didn’t use t, wuld1．I __________ live in Manchester，but I mved t Lndn last year.2．When he was at schl，he __________ play ftball every Saturday.3．She __________ hate her jb until she gt a prmtin.【答案】1．used t　2．wuld　3．used t
4．When he was at university，he __________ sleep until nn at weekends.5．My sister lived in Australia fr many years，but she _________ cme hme fr Christmas.6．I __________ frget my hmewrk, until the teacher threatened t punish me.7．He was a kind ld man and his children __________ cme and visit him every day.【答案】4．wuld　5．wuld　6．used t　7．wuld
8．I feel less angry than I _____________________.9．At sme pint kids start ding things they __________ d.They get mre independent.10．He ____________________ like anyne walking n the lawns in the back garden.【答案】8．used t be　9．used t　10.didn’t use t
一、单词拼写1．Tm recently placed an __________ (广告) in the lcal newspaper.2．Yung peple tday earn much mre and have mre __________ (自由) t live where they want.【答案】1．advertisement　2．freedm
3．Fresh air is ____________ (基础的) t gd health.4．The cmpany has __________ (代理处) in all parts f Asia.5．The mvie was nt a __________ (商业的) success.6．T keep up with the __________ (科技的) develpment，we must wrk harder than befre.【答案】3．fundamental　4．agencies　5．cmmercial　6．technlgical　
7．As we all knw, the disease _________ (发源于) in Africa.8．My mther __________ (缝制) my name tag int my shirts，trusers and wllen sweaters.9．The cmpany __________ (把……安置在) its branch ffice in the suburbs.10．Travellers n a tight __________ (预算) might prefer t backpack.【答案】7．riginated　8．sewed　9．lcated　10.budget
二、单句语法填空1．Tm tk a taxi t the airprt hurriedly，nly _________ (find) his plane high up in the sky.2．If yu want t apply __________ a jb，please fill in this applicatin frm.3．The building __________(build) last year is ur teaching building.4．When the UN was funded in 1945，it cnsisted _______ fifty members.【答案】1．t find　2．fr　3．built　4．f
5．Xie Lei als fund many curses included students’ _____ (participate) in class as part f the final result.6．__________(riginate)，we had planned a tur f Sctland，but we didn’t g in the end.7．The exhibitin __________ (spnsr) by the Sciety f Culture last year.【答案】5．participatin　6．Originally　7．was spnsred
8．These animatins perfectly cmbine mdern technlgy __________ ancient art.9．China Tday __________(attract) a wrldwide readership，which shws that mre and mre peple all ver the wrld want t learn abut China.10．Fining drivers wh are in areas ________ cars have been banned can als tend t encurage them t leave their cars behind.【答案】8．and/with　9．attracts　10.where
三、完成句子1．It is ________________________ in this cuntry.在这个国家做香烟广告是违法的。2．The dctr thinks ____________________________ take pills t cntrl yur bld pressure.医生认为你有必要吃药来控制血压。【答案】1．illegal t advertise cigarettes2．it necessary fr yu t