译林版高中英语选择性必修第二册Unit1预习新知早知道2课件+学案

Ⅰ.匹配词义

A．单词匹配

1．advertising　　 A．n. 途径，渠道；电视台；

 频道；方法；水渠

2．persuasion B．vt. 买，购买 n. 购买，

 采购；购买的东西，购买项目

3．channel   C．vt. 使增长，使兴旺

 n. 增长，提高；帮助，激励

4．peak D．n. 说服，劝说；信仰

5．boost   E．n. 收视率；等级，级别

6．psychology   F．n. 广告活动，广告业

7．purchase    G．n. 住宅区；(通常指农村的)大片

 私有土地；个人财产，(尤指)遗产

8．placement   H．adj. 高峰时期的，最高度的

 n. 顶峰，高峰；山峰；尖端

 vi. 达到高峰，达到最高值

9．rating   I．n. 放植；安置

10．estate   J．n. 心理，心理特征；心理学

[答案]　1－5　FDAHC　6－10　JBIEG

B．短语匹配

1．refer to　　　 A．说服某人做某事

2．in other words B．对……有影响

3．in addition to   C．把……与……相联系

4．persuade sb.into doing sth.

  D．被传达，被理解，把……讲清楚

5．appeal to   E．除……之外

6．connect...with...   F．各种各样的

7．a variety of   G．换句话说

8．get across   H．搜寻；寻找

9．have an effect on   I．把……称作……；提及；谈到；

 参考；查阅；提交

10．search for   J．(对某人)有吸引力；(使某人)感兴趣

[答案]　1－5　IGEAJ　6－10　CFDBH

Ⅱ.默写单词

1．persuade vt. 说服；使信服

2．advertisement n. 广告，启事；广告活动，广告宣传

3．memorable adj. 难忘的，值得纪念的

4．teapot n. 茶壶

5．sponsor vt. 赞助；主办；为慈善活动捐款；资助 n. 赞助商；为慈善活动捐款的人

6．absorb vt. 理解，掌握；吸收；吸引全部注意力

7．discount n. 折扣 vt. 打折出售

8．tailor vt. 专门制作，定做 n. 裁缝

9．housing n. 住房，住宅

10．amuse vt. (提供)消遣；逗笑

Ⅰ.语境填空

channel；peak；boost；psychology；purchase；rating；sponsor；discount；tailor；housing

1．The professor wrote a paper on psychology．

2．They're putting up new hotels in order to boost tourism in the area.

3．Where did you purchase your new coat? It looks good on you.

4．The tailor took my measure for a new suit.

5．The climbers made camp halfway up the peak．

6．She has a high salary and a good credit rating．

7．The new digital technology would allow a rapid expansion in the number of TV channels．

8．Poor housing and unemployment are the main problems.

9．Do we get a discount if we buy them in quantity?

10．Will you sponsor me for a charity walk I'm doing?

Ⅱ.语法填空之派生词

1．Put an advertisement(advertise) in the local paper to sell your car.

2．The company is starting a new advertising (advertise)campaign to attract new customers to its stores.

3．It was a memorable (memory) experience for him.

4．A job placement(place)program exists to help those who are unemployed.

5．We cannot discount(count)the possibility of further strikes.

6．After a little gentle persuasion (persuade)，Debbie agreed to let us in.

1．From the ancient simple advertisements painted on outdoor signs to the colourful，interactive ones in smartphone apps，advertising and the mass media have developed hand in hand.

从最初涂在户外标志上简单的广告，到智能手机应用程序中丰富多彩的互动广告，广告和大众传媒        。

2．Because the mass media reaches so many people，it is a perfect vehicle for advertisers.

由于大众媒体吸引了很多人，因此它是广告商的完美载体。

3．And what message does it try to get across?

并且它想要传达什么信息？

4．It is not uncommon for sports video game series to feature different in­game equipment with real brand names.

在体育电子游戏系列中，带有真正品牌名称的不同游戏内置设备并不少见。

5．In the future，advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.

在未来，广告将更多地了解个人客户，并向他们发送针对特定需求的广告。