北师大版高中英语选择性必修第二册UNIT6导读话题妙切入课件+学案

展开

这是一份北师大版高中英语选择性必修第二册UNIT6导读话题妙切入课件+学案，文件包含北师大版高中英语选择性必修第二册UNIT6导读话题妙切入课件ppt、北师大版高中英语选择性必修第二册UNIT6导读话题妙切入学案doc等2份课件配套教学资源，其中PPT共13页，欢迎下载使用。

1．Whoever controls the media，controls the mind.

—Jim Morrison

控制了媒体，也就控制了思想。

——吉姆·莫里森

2．Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

—Stephen Leacock

广告可以被描述为长时间俘虏人类智慧以从中赚钱的科学。

——斯蒂芬·里柯克

3．The difference between journalism and literature is that journalism is unreadable and literature is not read.

—Oscar Wilde

报纸和文学的区别是，报纸没法读，而文学则没人读。

——奥斯卡·王尔德

4．Journalism largely consists in saying “Lord Jones Dead” to people who never knew that Lord Jones was alive.

—G.K.Chesterton

新闻工作在很大程度上就是对那些从来不知道琼斯勋爵还活着的人说“琼斯勋爵死了”。

——吉尔伯特·基思·切斯特顿

Television is an attractive medium for advertising because it delivers mass audiences to advertisers.Television's influence on advertising is fourfold.First，narrowcasting means that television channels are seen by an increasingly narrow segment of the audience.The Golf Channel，for instance.Second，there is an increase in the number of television channels available to viewers，and thus，advertisers.This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed.Third，digital recording devices allow audience members more control over which commercials they watch.Fourth，control over programming is being passed from the networks to local cable operators and satellite programmers.

The media is now occupying too much of our time.Many teenagers are spending so much time in using computers that it seems computers are their whole life.Their life belongs to the media rather than themselves.

The media can hinder people to get in touch with the nature.They understand the outside world by surfing the Internet and watching TV.Except of that，more and more people are having cell phones which can help them obtain information they want.Because of the information technology，less people choose laggard information tools，such as newspapers and books.For them it is easy to understand the world by media.What is more，in such a busy world，most of people cannot pay much attention to what they are doing.The people who lived several scores ago did not have any media as we have today.However，they invented the computers，televisions，movies and other tools for entertainment for the modern people.There is no doubt that the reason they did that is to make the life of modern people happy.Unfortunately，as an old saying goes，one coin has two sides.People have been losing themselves from the beginning of the prevailing of those things.A person may spend a whole day in front of the computer，which makes him/her spend less time with others.So please don't lose yourself in the ocean of information.