2024大连第二十四中学高一上学期期中考试英语试卷含答案

这是一份2024大连第二十四中学高一上学期期中考试英语试卷含答案，共15页。试卷主要包含了5分, 满 分7等内容，欢迎下载使用。

第一部分 听力(共两节，满分30分)
第一节(共5小题; 每小题1.5分, 满 分7.5分)
听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项、并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
1. What drink des the man like?
A、Tea, B. Cffee. C. Cld water.
2、What are the tw speakers talking abut?
A、The increasing crime rate.
B. The impact f mass media.
C. The cverage f newspapers.
3、When are Jenny's parents cming?
A. In April, B. In June. C. In July.
4. Where is the man?
A. At hme. B. In a htel. C. In a restaurant.
5. Hw many adults are there in the man's grup?
A.2. B.3 C.5.
第二节 (共 15 小题; 每小题 1.5分, 满分22.5分)
听下面 5 段对话或独白。每段对话或独白后有几个小题，从题中所给的 A、B、C 三个选项中选出最佳选项。听每段对话或独白前，你将有时间阅读各个小题，每小题 5 秒钟：听完后，各小题将给出 5 秒钟的作答时间。每段对话或独白读两遍。
听第6段材料， 回答第6、7题。
6. Where will the speakers have a talk?
A, In the ffice. B. In a park. C. In the cafe.
7. What will they talk abut?
A. The wman's gd idea. B. The man's ntebk. C. The trip.
听第7段材料，回答第8至9题。
8. Where is the man frm?
A. Germany. B. America. C. China.
9. When will they start the language exchange?
A. Tday. B. Tmrrw. C. Next Thursday.
听第8段材料，回答第10至 12题。
10. Which place is the turists' favurite site?
A. Mdern Bridge. B. DB Twer. C. Nice Avenue.
11. What will the man prbably d in Walter Square?
A. Enjy flk music and dancing.
B. Buy sme suvenirs.
C. Get a magnificent view f the city.
12. Hw des the man feel abut the trip?
A. He is disappinted at it. B. He feels unsure abut it. C. He is eager fr it.
听第9段材料,回答第 13 至 16题。
13. What has been cnsistent in building a brand ver the last 25 years?
A. Advertising media.
B. Essence f the prduct.
C. Essence f branding.
14. What des Vlv's case indicate?
A. Vlv takes safety apprach in branding.
B. Cmpanies shuldn't change their brand image all the time.
C. The manager's ideas are usually different frm thse f cnsumers.
15. What des Mr. Rberstn advise the advertising managers t d t avid cmpetitin?
A. Treat the custmers as well as the bss.
B. Put sme persnal insights int the brand.
C. Differ the brand.
16. What can we learn frm the passage?
A. The brand cmpetitin is fierce nw.
B. Mr. Rbertsn is the president f Vlv Crpratin.
C. Building a brand tday is very different frm the past accrding t Mr. Rberstn.
听第 10段材料， 回答第17至20题。
17. Abut Shakespeare and Cmpany which is NOT mentined in the text?
A. It lends bks.
B. It prepares beds fr writers.
C. It reads bks t children.
18. What d we knw abut Mn Whiteman?
A、H e was Ms, Deach's neighbr.
11. He used t wrk at Ms. Beach's bkstre.
C. He has fllwed Ms. Deach's ways f ding business.
19、Why was Ms, Beach's business clsed?
A. She died.
B、The German made her give it up,
C、Her business went frm bad t wrse.
20. When did Mr. Whiteman change the name f his bkstre t Shakespeare and Cmpany?
A、In 1951、 B. In 1962. C. In 1964.
第二部分 阅读(共两节，满分50分)
第一节(共 15 小题; 每小题2.5分,满分37.5分)
阅读下列短文， 从每题所给的四个选项(A、B、C和D)中， 选出最佳选项， 并在答题卡上将该项涂黑。
A
Essay Cmpetitin
'The aim f this cntest is t encurage great student writers and t give them a leg-up in their studies.
Prizes
One Grand Prize winner will receive: $1,000 in cash; the essay published in ur magazine's May 2021 issue; an interview with ur magazine's authr.
Ten First Place winners will receive: $ 500 in cash; their names and essay titles listed in ur magazine's May 2021 issue.
Fifty Hnrable Mentin Winners will receive: a $ 50 gift card t ur nline shp.
Requirements
* The length f the essay shuld be between 500 -- 700 wrds.
* Write an essay n the tpic f. Hw Fd Affeats Our Md.
* Please write abut three reasns fr believing in yur thesis (论点) statement in the frm f bdy paragraphs and back up yur reasns with practical evidence frm respected surces.
* D nt write abut yurself and dn't explain why yu deserve t win the prizes.
Deadlines
Early-Bird Deadline: May 4,2020 -- Free fr the entry.
Deadline: June 5,2020 -- $ 5 fr the entry.
Extended Deadline: July 22, 2020 -- $ 10 fr the entry.
21. What will the First Place winners be rewarded with?
A. Getting their essays published in the magazine.
B. Having their essay titles listed in the magazine.
C. Receiving a gift card t the particular nline shp.
D. Gaining an pprtunity t meet the magazine's authr.
22. Which f the fllwing meets the requirements?
A. Writing an essay f mre than 800 wrds.
B. Submitting an essay abut fd nutatin.
C. Expressing yur strng demure t get the award.
D. Supprting yur reasns with useful evidence.
23. When can yu submit yur essay fr free?
A. April 30, 2020. B. May 20, 2020. C. June 10, 2020. D. July 25, 2020.
B
When Emanuel received an email frm Prfessr Richard English, Queen's Pr-Vice-Chancellr at the Schl f Histry, Anthrplgy, Philsphy and Plitics, encuraging him t apply fr a PhD in Plities in Belfast it was a pinch-me mment Emanual never thught wuld be pssible. After all, just a few shrt years ag, he was living n the streets, cuch-surfing at friends' huses and weeding gardens t make ends meet. Nw, ne f the wrld's leading plitical academics was preparing t welcme him t Queen's University, ver 4,000 miles away.
Emanuel never knew wh his father was and his mm was mentally ill when she gave birth t him, s the hspital tk him ff her and he was unfficially adpted fr the first few years f his life. What fllwed was a childhd with uncertainty as Emanuel was passed between the adptin system and family members.
Thrugh his high schl and cmmunity cllege years, he mved frm huse t huse, living with friends at times and living n the streets at thers.
Determined t change all that, despite his rcky start in life; Emanuel invlved himself in schl -- ding everything he culd t earn extra tuitin mney in his spare time. But getting accepted int university was scarcely pssible because a persn like him culdn't get a regular student lan.
Frtunately, the gvernment backed him、having created a plicy allwing disadvantaged persns t access funding fr higher educatin. He graduated frm the University f the West Indies with a 1st Class Hnurs degree and went n t d his Masters.
Emanuel knws that his stry culd have been very different. “I discvered Prfessr Richard English nline and sent him an email hnestly, nt thinking he wuld reply, and t my surprise, he did. I applied fr the highly cmpetitive Cmmnwealth Shared Schlarship Scheme in rder t fund my research at Queen's. When I was tld I was successful, my whle wrld changed.”
24. What des the underlined wrd “pinch-me” in Paragraph 1 prbably mean?
A. Expected. B. Unbelievable. C. Awkward. D. Anxius.
25. What happened t EmanueI in his childhd?
A. He was nce adpted by his relatives. B. He was abandned by his mther.
C. Hy' s father was mentally ill. D. The lived with his friends nw and then.
26. Hw did Emanuel affrd his university educatin?
A. By receiving a regular student lan.
B. By earning the tuitin all by himself.
C. By brrwing the mney frm friends.
D. By getting the supprt frm the gvernment.
27. What can we learn frm Emanuel's stry?
A. Well begun is half dne. B. It's never t ld t learn.
C. Yu are the master f yur life. D. Lst time is never fund again.
C
Let's face it. Yu're likely reading this article in an effrt t avid sme ther tasks yu're prcrastinating(拖延) t learn hw t stp prcrastinatin, but the clck is ticking. S why can't yu seem t get rid f that?
Thugh the psychlgical eauses are still debated, there's a human tendency t ver r underestimate the value f a reward based n its tempral prximity (时间接近). This is ften referred t as tempral discunting. Fr example, if I ffered yu $100 tday r 110 in a mnth, mst wuld take the hundred and run. But what if instead I ffered yu 100 dllars in a year r110 in a year and ne mnth, yu might say t yurself if I can wait a year I can wait the extra mnth.
But the time and value difference are the exact same in each example. I t turns ut that human mtivatin is highly influenced by hw near the reward is, meaning the further away the reward is, the mre yu discunt its value. S being nline is mre appealing than preparing fr yur test. The prblem is surfing the Internet prvides many small, quick and cntinuus rewards unlike yur test scres which are a future ne.
S hw d yu vercme the urge t put ff s many tasks?
Unfrtunately there is n definite answer, but try rewarding yurself with a timely snack r ther enjyable activities. The Pmdr Technique makes use f a timer t wrk fr 25minutes straight and when yu've dne this, give yurself the reward with a 5-minute break. Then start the wrking clck again. Gradually increasing the amunt f wrk time yu put in will imprve yur time management skills.
It's been shwn that creating a cstly deadline is als an effective way t manage yur wrking habits. And try t enjy the prcess f achieving smething instead f thinking nly ur minutes f suffering.
28. What des the underlined wrd “that” in Paragraph 1 refer t?
A. This article. B. Prcrastinatin. C. An effrt. D. The clck.
29. An example is given in Paragraph 2 t make the thery .
A. interesting B. accurate C. understandable D. influential
30. Why is surging n me mre attractive t students than studying?
A. It helps them kill time faster. B. It ffers them mre infrmatin.
C. It supplies instant rewards t them. D. It strengthens the bnd between friends.
31. What's a suggested slutin t prcrastinatin?
A. Rewarding yurself with a future gift. B. Increasing the amunt f wrk time.
C. Ignring the prcess f ding the task. D. Paying dearly fr yur prcrastinatin.
D
Bstn wants t be smarter. The city has taken advantage f technlgies t becme mre respnsive t its residents' needs. But technlgy alne is nt sufficient t make tday's cities lveable. Bstn has discvered that it als, needs t reach the ld-fashined lw-tech cmmunity and integrate that technlgy with city life.
Kris Carter rlled ut Bstn's smart city prgram in 2014. It started with an app that residents culd dwnlad t reprt lcatins where sidewalk s needed repair. The city srted ut thse reprt s and ranked them in a database, which repair crews used t priritize their wrk.
The system wrked beautifully, except fr ne prblem: mst f the alerts(警报) came frm wealthier neighbrhds, where the cncentratin f smartphne-equipped residents was highest. “The cmplaints frm the app didn't always crrespnd t the greatest cmmunity need fr repairs,” explained Carter.
Carter's grup has mved away frm the mdel cmmn t many smart city initiatives f letting tech-savvy(精通技术的) residents drive the prcess. Instead, they run meetings t find ut what prblems peple in different neighbrhds care abut slving. When it came t sidewalks, Bstn intrduced a secnd methd f cllecting repair tips, hiring peple t get ut
and walk the city's 1, 700 miles f sidewalks t make a nte f their cnditin.
Whether using lw-tech r high-tech appraches, said Carter, t stay smart, a city needs t cntinually reassess its ptins t spt pprtunities t imprve residents' lives. 'Take the sidewalk repair prgram, walking the streets prved t be a useful. if inefficient, way t priritize repair needs. But last year the grup fund that walkers' mbile phnes culd be tracked as they mved alng the streets, and that data culd be analyzed t identify sidewalk rutes which are mst ften used by neighbrhds.
“Cmbined with ur ther sidewalk infrmatin, that gave us an even better way t predict where faster repairs wuld d the mst gd,” said Carter. “We're really always lking fr whatever mix f appraches t best slving the prblem.”
32. What is the first paragraph mainly abut?
A. The citizens' life. B. The city's reputatin.
C. The city's management. D. The benefits f technlgy.
3. What prblem did Kris Carter's team meet when carrying ut their prgram?
A. They culdn't serve all residents well.
B. They faced many technical bstacles.
C. They were nt supprted by residents.
D. They were annyed by being shrt- staffed.
34. Which f the fllwing might Kris Carter mst agree with?
A. Maximizing the benefits f technlgy.
B. Mixing appraches t slving prblems.
C. Giving full play t the pwer f residents.
D. Letting tech cmpanies be a leading rle.
35. What can be a suitable title fr the passage?
A. A Smart City: Mre than Just Tech
B. A City with Intelligent Facilities
C. Jint-effrt in City Cnstructin
D. The Mdernizatin f a City
第二节(共5 小题;每小题2.5分,满分 12.5分)
阅读下面短文，从选项中选出填入空白处的最佳选项。选项中有两项为多余选项。
Yur cmfrt zne is a behaviral space where yur activities and behavirs fit a rutine and pattern that minimizes stress and risk. 36 . Yu benefit in bvius ways: regular happiness, lw anxiety, and reduced stress.
Leaving yur cmfrt zne can have very psitive results, thugh. Fr ne thing, yu'll surely be mre prductive if yu're willing t mve ut f it. With the sense f unease that cmes frm having deadlines and expectatins, yu'll have the drive and ambitin t d mre and learn new things. 3 . Fr anther, learning t live utside yur cmfrt zne can prepare yu fr life changes that frce yu ut f it. Fear and uncertainty always exist in ur life. By challenging yurself t things yu nrmally wuldn't d, yu can experience sme f that uncertainty in a cntrlled and manageable envirnment.
While utside yur cmfrt zne can be a gd place t be, 38 . Yu can start by ding everyday things differently. Fr example, yu can take a different rute t wrk r try a new restaurant. Besides, yu shuld remember t break ut in small steps. Yu get the same benefits whether yu g with lng strides (大步) r yu start slw. If yu're scially anxius, dn’t suppse yu have t gather the curage t ask the persn yu fancy n a date right away.39 Identify yur fears, and then face them step by step.
Trying new things is difficult, s it's imprtant t understand hw habits frm and hw we can break them. 40
A: It prvides a state f mental security
B. it's f great necessity t find ways t break ut f it
C. it ' s a pleasant experience t stay in the cmfrt zne
D. Yu have t manage that stress and risk in a clever way
E. Just say hell t him r her and see where yu can g frm there
E. That means yu will get mre dne and find smarter ways t wrk
G. And it's as imprtant t press yurself ut f yur cmfrt zne by ding specific things
第三部分 语言运用(共两节，满分30分)
第一节(共 15 小题;每小题 1分,满分 15 分)
阅读下面短文，从每题所给的 A、B、C、D四个选项中选出可以填入空白处的最佳选项。
Our huse was acrss the street frm the entrance f a famus hspital in the city. We lived dwn-stairs and 41 the upstairs rms t utpatients(门诊病人) at the clinic. As I was 42 supper ne summer evening, there was a knck at the dr. I pened it and saw a truly awful-lking man whse face was 43 and red.
He tld me he'd been 44 a rm since nn, but he had n success. “I guess it's my 45 . I knw it lks terrible, but my dctr says with a few mre treatments...”
Fr a mment, I 46 , but his fllwing wrds cnvinced me, “I culd sleep in this chair n the prch(门厅). My bus leaves early in the mrning.” S I tld him we wuld find him a bed but t rest n the prch.
When I had finished the dishes, I went t talk with him fr a few minutes. He tld me he fished fr a living t 47 his daughter, her five children, and her husband, wh was 48 disabled frm a back injury. He didn't tell it by way f cmplaint, but was grateful that n pain 49 his disease, which was a frm f skin cancer. He thanked Gd fr giving him the 50 t keep ging. On his 51 trip, he brught a big fish as a gift. Other times we received packages in the mail. When I received these packages, I ften thught f a(an) 52 ur next-dr neighbr made after he left that first mrning. “Did yu keep that awful-lking man last night? Yu may lse rmers by 53 such peple!”
Maybe we did lse rmers nce r twice. But I knw ur family will always be54 t have knwn him; frm him, we learned t accept the bad withut cmplaint and the gd with 55 .
41. A. btained B. purchased C. rented D. ccupied
42. A. string B. fixing C. selling D. fetching
43. A. handsme B. reliable C. superb D. swllen
44. A. hunting fr B. allwing fr C. dealing with D. subscribing t
45. A. illness B. face C. figure D. clthes
46. A. feared B. agreed C. hesitated D. apprved
47. A. supprt B. spil C. bther D. adpt
48. A. seriusly B. cnstantly C. awkwardly D. sincerely
49. A. wrapped B. prved C. accmpanied D. ruined
50. A. strength B. rute C. tendency D. virtue
51. A. legal B. rejected C. miserable D. next
52. A. preference B. decisin C. appintment D. cmment
53. A. giving away B. turning dwn C. putting up D. taking ut
54. A. desperate B. grateful C. humble D. pwerful
55. A. manner B. reslutin C. anxiety D. gratitude
第二节(共 10 小题; 每小题 1.5分, 满分 15分)
阅读下面短文，在空白处填入 1个适当的单词或括号内单词的正确形式。
Print is a medium fr mass cmmunicatin, which has enabled 56 (artist)t be knwn and familiar 57 a wider audience.
The Prints --- A Rit f Clrs, an exhibitin 58 (feature) sme 130 prints created by generatins f Chinese artists, the ldest stne f 59 dates back t the1930s, pened n Mnday at the Guardian Art center in Beijing. 60 nline auctin(拍卖) f mst f the shw- pieces held by China Guardian Auctins is running with the exhibitin. 61 (divide) int five sectins, the lng-running shw is aimed t ffer art cllectrs and the general public an pprtunity t learn abut China's mdern, cntemprary print art 62 further explre the market value f prints, accrding t Liu Zehui, the persn in charge f the shw.
In1931, the famus writer and scial activist Lu Xun 63 (supprt) the New Wdcut Mvement in Shanghai. He prmted the mdern wdcut, which was ppular in the west but still an essential Chinese frm whse techniques reached 64 (mature)during the Tang Dynasty, as the mst 65 (access) and efficient vehicle fr circulating new revlutinary thughts amng the masses.
第四部分 写作(共两节，满分40分)
第一节(满分 15 分)
上周日你班举办了以“亲近大自然”为主题的“秋游红叶谷”活动。 请你为校英文报写一篇报道，内容包括：
1.参加人员； 2.活动过程； 3.个人感受。
注意: 1.词数 80 左右;
2.可以适当增加细节， 以使行文连贯。
An Autumn Outing t the Red Leaf Valley



第二节(满分25分)
阅读下面材料，根据其内容和所给段落开头语续写两段， 使之构成一篇完整的短文。
Peter. 3 5-year-ld by, shwed such great interest in se: s shells that he wuld rush t pick them up with his 3-year-ld sister, Shirley、They screamed ut their jy as Peter cllected his treasure int his pckets. Fr Peter, sea shells lay shining n the peaceful beach, waiting fr him, just like stars twinkling (闪烁) in the sky. As waves tuched them, they seemed t be flwers blming (绽放) in gentle wind.
One day, Peter was wandering thrugh market with Shirley, with sme shells in his pcket. Suddenly Peter fund his yunger sister was lagging (落后) behind. He stpped and lked back, finding Shirley was standing in frnt f a ty shp and was staring at smething with great interest.
The by went back t her and asked, “What d yu want?” Shirley pint ed at the dll, wearing a smile n her inncent face. Peter held his yunger sister's tiny hard, walking int the shp. He tipted (踮起脚尖) t reach fr the dll, and like a respnsible elder brther, gave the precius dll t Shirley. Hlding tightly the dll, the sister was very happy.
The shp keeper was watching everything and getting amused t sec the matured behavir f the by. Nw the by came t the cunter and asked the shpkeeper, “Hw much dcs this dll cst, Sir?”
The shpkeep er was a cl man, wh had suffered frm smething in his life. S he asked the by with lve and affectin, “Well, what can yu pay?” Peter reached int his clthes fr mney that was intended fr these tw little guys' breakfast. Having cunted the mney, Peter put it carefully n the cunter, asking again, “Sir, is it enugh fr my little sister's dll?”
The amusing scene just in frnt f the shpkeep er eventually brught a smile n his face. Shaking his head slightly, he replied, “My by, I am afraid it seems nt t be enugh.”
注意：
1.所续写短文的词数应为 150 左右；
2.续写部分分为两段，每段的开头语已为你写好：
Paragraph 1:
With his eyes fixed n Peter's pcket, he wndered what Peter wuld d.
Paragraph 2:
Seeing Peter leaving happily with his sister hlding the dll tightly, an assistant in that shp gt surprised.
2023—2024学年度上学期期中考试高一年级英语科试卷
参考答案
听力： 1-5 CCBBB6-10 BCACB11-15 ACCBC 16-20 ACCBC
阅读理解：21-23 BDA 24-27 BADC 28-31 BCCD 32-35 CABA 36-40 AFBEG
完型填空：41-45 CBDAB 46-50 CAACA 51-55 DDCBD
语法填空：
56. artists 57. t 58. featuring 59. which 60. An
61. Divided 62. and 63. supprted 64. maturity 65. accessible
写作:
第一节：
An Autumn Outing t the Red Leaf Valley
Last Sunday, we participated in a ne-day trip t the Red Leaf Valley rganized by ur class, which intended us t get clse t nature.
At 6 am, we started n ft frm the gate f ur schl and it tk an hur befre we reached ur destinatin. During the walk, we nt nly breathed fresh air but appreciated fantastic surrunding views. In the valley, s attractive were the red leaves that all ur stress was relieved. We tk sme beautiful pictures and enjyed a wnderful picnic.
This activity rewarded us with an unfrgettable memry.
第二节：
With his eyes fixed n Peter’s pcket, he wndered what Peter wuld d. Hesitantly taking ut the treasured sea shells in his pckets, Peter asked in a lw vice, “Sir, can these help cver the cst?” Watching the 5-year-ld carefully lay dwn all his shining shells n the cunter, the man was smewhat tuched, but he just pretended t be cunting the shells seriusly, “Let me see, ne, tw…k. The shells are just enugh. Yu can take the dll and save the mney”. Hearing this, Peter felt truly amazed and thanked the shpkeeper, wh actually wanted t thank the tw little kids, especially when he saw a big smile quickly spread ver the little girl’s inncent face. They said gdbye and went ut happily with the dll.
Seeing Peter leaving happily with his sister hlding the dll tightly, an assistant in that shp gt surprised. Since his bss had been in such a lw md recently that he seldm wre any smile and talked much. When the shpkeeper turned arund and nticed the assistant’s surprised lk, he said smilingly, “lvely kids, aren’t they? When I see the little by is willing t take all he has t buy a dll fr his lvely sister, it really warms my heart.” The assistant replied thughtfully, “When he grws up, he will remember he purchased a dll fr his sister with the shells frm a shpkeeper, which will surely warm his heart, t.”
听力录音原文：
W: I prefer tea t cffee, but whenever we visit Harry, he always gives us cffee?
M: All I really want is a glass f cld water.
2. M: Just lk at this newspaper, nthing but rbbery, suicide and murder. D yu still believe peple are basically gd?
W: Of curse. But many papers lack interest in reprting smething psitive like peace, lve and genersity.
3. M: Hey Jenny. It’s already April. Aren’t yur parents cming t visit this mnth?
W: Yes, they have planned t but then an emergency turned up and they have pstpned their visit fr tw mnths.
4. W: Gd mrning. May I help yu?
M: Hell. There’s a prblem with my shwer. N water’s cming ut.
W: My aplgies fr the incnvenience. I’ll send smene t repair
it. Culd yu wait fr abut an hur?
M: N Actually, I need t take a shwer nw. Can I mve t anther rm?
5. M: I dn’t have a reservatin, but can I get a table fr five?
W: Any children?
M: Yes, tw.
W: We have a table fr fur, but we have chairs fr children.
6. M: Can we g smewhere and talk? It’s s nisy in the ffice.
W: Shall we g t the cafe upstairs?
M: It’s quiet there, but I need t get sme fresh air.
W: = 6 \* GB3 ⑥Well, there’ s a little park dwn the street abut three blcks. It’s usually nt crwded this time f day.
M: Brilliant. Let’s g.
W: Just what is it yu want t talk abut?
M: Yu remember the nte yu sent me last mnth?
W: Which ne? The ne abut the trip west？
M: Yeah. That’s the ne. = 7 \* GB3 ⑦ Listen! I’ve gt a gd idea abut the whle trip and we need t discuss it.
7. W: = 8 \* GB3 ⑧ Are yu a German?
M: = 8 \* GB3 ⑧ Yeah.
W: Why dn’t yu Speak German?
M: Oh. I can, but my mther is an American, s I can als speak English.
W: I want t study English. Can we be language partners I can teach yu Chinese.
M: Gd idea I’d like that.
W: When will we begin? Tday r tmrrw?
M: = 9 \* GB3 ⑨ Next Thursday wuld be better.
W: That sunds great.
8. W: Gd mrning. May I help yu?
M: I hpe s. I will be here nly tw days. I want t see the main sites.
W: Then I suggest yu start with Mdern Bridge yu can take a bat trip there.
M: Gd idea .I’d like t see that. What else?
W: = 10 \* GB3 ⑩Why dn’t yu g t the DB Twer? Yu can get a magnificent view f the city frm tp f it. It’s a favrite with turists.
M: Mmm, that sunds interesting, and at night?
W: Walter Square has plenty f night life. There are many gd theaters and clubs there. 11Yu can have a real taste f flk music and dancing.
M: Great! What abut shps? I d need t buy sme suvenirs.
W: Oh Nice Avenue is lined with fashinable shps. Yu can get almst everything there
M: 12 Excellent , tw full exciting days! Thank yu very much.
W: It’s my pleasure.
9. W: Tnight we have the privilege t have Mr. Rbertsn, president f Tmrrw Media Crpratin t talk abut building brands. Welcme, Mr. Rbertsn.
M: Thanks.
W: First questin: is building a brand any different tday than it was 20 r 50 years ag because advertising media have changed?
M: In many ways, I dn’t think it is. 13 Yu’ve gt t represent what that brand really is, and that desn’t change because the media change.
W: Yu always tell the advertising managers nt t frget that the cnsumer is the bss. Why is that?
M: When new chief marketing fficers cme in, they want t put their wn stamps n things. They’ll make changes that might nt necessarily be the essence f the brand. That is wrng.
W: Give an example. Please.
M: Take an example frm brands f cars. Vlv is safety Every nce in a while the Vlv ffices want their cars t be knwn as beautiful r sprty, but that’s nt what peple think. Peple think, “N, Vlv is safety.”
W: What is yur suggestin t this?
M: 14 Yu have t be cnsistent in yur brand building thrugh all the media that yu use; whether it’s the Internet, traditinal advertising, wrd f muth, cnferences r prduct placements.
W: 16 The brand cmpetitin is nw n the fire, what’s yur suggestin?
M: 15 the best way is t psitin yur brands t be different frm anther. Yu need t avid having brands represent the smething, and cnsumers are nt able t figure ut which brand is which.
10. M: If yu enjy reading, dn’t miss Shakespeare and Cmpany when yu visit the city f Paris. It is a famus English-language bkstre n the left bank f the river Seine. The first Shakespeare and Cmpany in histry was pened in 1919 by an American, Sylvia Beach. Ms. Beach did mre than sell bks. 17 Her bkstre was als library. and she even prepared beds fr writers visiting there. Ms. Beach was nt nly kind t peple but als gd at chsing bks, s her bkstre was ften visited by writers like Ernest Hemingway and James Jyce 19 But in 1941, after the Germans tk pwer in Paris. Ms. Beach was tld t clse her bkstre. In 1951, anther American, Gerge Whitman pened in Paris anther English-language bkstre, Librairie Mistral. Since then, just as Ms. Beach did, 18 Mr. Whitman has als made his bkstre a library fr peple t brrw bks, and a free htel fr writers t stay in. 20 T remember Ms. Beach, Mr. Whitman changed the name f his bkstre t Shakespeare and Cmpany in 1964, tw years after Ms. Beach dies. Next time when yu are in Paris, dn’t frget t visit this friendly bkstre, and see if yu can spend a night there.