《微专题小练习》英语新高考练习40　阅读理解＋读后续写

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这是一份《微专题小练习》英语新高考练习40　阅读理解＋读后续写，共4页。

Ⅰ.阅读理解
A

The AIDA mdel is the fundatin f mdern marketing and advertising practice. It utlines the fur basic steps used t persuade ptentials t make a purchase. The first three steps lie in creating attentin (A), decrating interest (I), and building desire (D) fr the prduct, befre the furth step—the “call t actin” (A)—tells them exactly hw and where t buy. AIDA can channel the custmer's feelings thrugh each stage tward reaching a sale.
Attracting the custmer's attentin is the first challenge and this may be achieved by using an attracting phrase r picture. Once smene's attentin has been clutched,__it must be turned int real interest. This is best dne by prviding a brief descriptin f the prduct's benefits t the cnsumer rather than simply listing the prduct's main features r prblemslving claims.
Nw, it is time t transfrm that interest int a desire fr a prduct r service. This is where cnsumers need t believe their lives culd be better by pssessing the prduct. It culd be a vital step twards turning a ptential int a real custmer.
“Calltactin” is where all f the initial hard wrk pays ff and leads t the actin frm a ptential custmer. Fr example, they might pick up the phne t discuss the idea f a trial f the services r, alternatively, they may just buy that prduct r service that has been prmted t them all alng.
And AIDA is used t great effect in the mvie industry. Mvie studis begin their marketing campaigns mnths in advance. The campaigns develp by ffering attractive flashes f the mvie withut giving t much away. Desire is inspired by the release f the full preview which is fully designed t shw the exciting mments f the mvie, frm special effects t humrus lines f dialgue n the pening weekend. Advertisements in newspapers and n televisin fcus n the mvie's release, inviting the cnsumer t g and buy a ticket.
1．What is the purpse f practising AIDA?
A．T create jbs.
B．T increase sales.
C．T research markets.
D．T intrduce prducts.
2．What des the underlined wrd “clutched” mean in Paragraph 2?
A．Seized. B．Freed.
C．Cheated. D．Affected.
3．In which stage f the AIDA mdel may a custmer call t try the service?
A．Actin. B．Interest.
C．Desire. D．Attentin.
4．Why des the authr mentin the mvie industry in the last paragraph?
A．T design an AIDA mdel.
B．T display hw AIDA wrks.
C．T shw hw t make a mvie.
D．T advertise the mvie industry.
B

Accrding t a study dne by University f Michigan, shpping t reduce stress was 40 times mre effective at giving peple a sense f cntrl and shppers were three times less sad than thse nly lking at items.
Mre than half f the 1，000 cnsumers surveyed by Credit Karma, head researcher f the study, said they have shpped t deal with feelings f stress r depressin. Abut 48 percent f men and 31 percent f wmen wh have stress shpping said they had purchased alchl when stressed. Abut 82 percent f wmen spend n clthing cmpared t 52 percent f men. Wmen als lead shpping fr jewellery, 42 percent, cmpared t 22 percent fr men.
In sme sense, stress shpping can actually help yu live a healthier life by making sure that yur bld pressure is lwered. The survey fund 82 percent had nly psitive feelings abut their purchases and that the psitive md was lnglasting. Hwever, stress shpping, fr many, culd grw int a drive that uses up mney, causes cnflict, and therefre adds great stress t life.
Despite the intime jy frm purchases, stress shpping never prves a lnglasting cure t stress r depressin. Actually it needs t be avided anyhw. Whether yu're purchasing presents r buying grceries, having the items yu need written dwn will prvide yu with brightness while shpping. Reward yurself fr sticking t yur list and yu'll be mre likely t cmmit t it.
In additin always think abut what yu struggle with mst financially. D yu spend t much mney at the mall? Eating ut? Vacatins? Make a list f where yur mney is ging and take necessary steps t resist yur desire. Fr example, if yu spend t much mney n dining ut n weekends, stuff yur cupbard with fd n Friday. S yu'll be mre likely t stay in and ck. And yu need t give up the need t keep up with thers. Everyne's financial situatin is different and cmparisn may lead t debt and dissatisfactin with what yu already have.
5．Why des the authr mentin thse numbers in Paragraph 2?
A．T supprt an idea.
B．T attract readers.
C．T call fr actins.
D．T intrduce a tpic.
6．Which f the fllwing may help deal with stress shpping?
A．Stimulating desires.
B．Recrding spending.
C．Turning t medicines.
D．Cmparing with thers.
7．What is the authr's attitude t stress shpping?
A．Unclear. B．Dubtful.
C．Objective. D．Negative.
8．What is a suitable title fr the text?
A．Des shpping benefit us?
B．Mre stressed, wmen r men?
C．Shuld we cmpare with thers?
D．Can stress shpping reduce stress?
Ⅱ.读后续写
[2023·武汉市高三调研]阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。
Amanda lived in a big mdern city. Due t the highspeed develpment f the ecnmy, families frm different backgrunds came here t find a better life. Amanda's classmate and friend, Rama, was frm ne f thse families.
One day after schl, Amanda and Rama were chatting and Rama mentined hw much she missed her friends and hmetwn. “It is hard t leave，” Rama sighed, “but my family needed t be in places where it is easier fr us t make a living.” Hlding Rama's hands, Amanda encuraged her t share mre and she knew Rama lved t sing and dance with her friends back in her hmetwn.
After learning abut Rama's stry, Amanda started t ntice mre students like Rama in her schl. Fr the first time she realized that thse students lked sad in their eyes. Smetimes because f their different accents, they culdn't cmmunicate well with thers, which made them always sit r stand silently at the back f the classrm.
“They are having a hard time. We shuld shw them kindness and lve！” she tld her mther ne day. Amanda asked her mther what she culd d t help make them feel welcme. Amanda's mther suggested, “What abut using art? Maybe it will be easier t cmmunicate thrugh art.” Amanda thught fr a while and ndded. Like her friend Rama, Amanda lved all frms f art, like painting, singing, dancing, and perfrming, thrugh which she culd tell different stries—abut her family and her life.
The next day, Amanda went t the Activity Center in her schl and prpsed her plan f an art shw. The fficer thught it was a great idea. Inspired and excited, Amanda set abut her plan with several friends. At the Activity Center they filled a rm with paper, paint and pencils. They even made a small stage! Everything ready, they invited all the new students in her schl and Amanda encuraged them t share smething special abut their hmetwn in any art frm. T Amanda's surprise, n ne respnded.
注意：1.续写词数应为150左右；
2．请按如下格式作答。
Amazingly, Rama stepped frward t break the ice.________________________________________________________________________
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Everything seemed t change after that art shw.________________________________________________________________________
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答题策略
语法填空——形容词、副词
2023·济南市高三检测
说明文
258词
★★★☆☆
2023·济南市高三检测
议论文
349词
★★★☆☆
形容词、副词题的解题步骤
例题
It was the first class after the mrning break, and we were all hanging arund________ (excite), waiting fr the art teacher t arrive.
步骤
①
分析所填词在句中所作成分(形容词可作定语、表语和补语；副词作状语)：此处所填词修饰句子谓语were hanging arund，作状语，应用副词
②
结合句意确定使用何种形式的形容词、副词：根据句意可知，表示“兴奋地”，应填excitedly
答案
excitedly 修饰谓语动词hanging arund作状语，应用其副词形式excitedly