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北师大版高中英语选择性必修第四册UNIT 12Period 3作业含答案
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这是一份北师大版高中英语选择性必修第四册UNIT 12Period 3作业含答案，共9页。
UNIT 12 Period Three基础练 (建议用时：10分钟) Ⅰ．单项选择 1．The teacher ________ the children into three groups.A．proposed B．donated C．split D．found 2．For two years Joy and George trained the animal for a return to the wild, and the ________ book about it was an international success.A．subsequent B．outspoken C．constant D．accurate 3．There is a general ________ that exams are becoming easier to pass.A．perception B．outcome C．efficiency D．donation 4．Abnormalities in the cells can be seen quite clearly under a ________ .A．microscope B．missile C．tube D．circuit 【答案】1-4 CAAA Ⅱ．单词拼写 1．He is fed by a ________ (管子) that enters his nose.2．He was completely ________ (一窍不通的) about computers two years ago.3．The company ________ (出现) from that recession.4．She and Frank had never got around to opening a ________ (共同的) account.【答案】1．tube 2．clueless 3．emerged 4．joint Ⅲ．单句语法填空 1．Keep this money for your ________ (incidence) expenses.2．Give me a ________ (clueless). What does it begin with?3．How do you motivate people to work hard and ________ (efficient)?4．The composition ________ (propose) disposed of the components.5．Stalin gave an ________ (accuracy) assessment of the utility of nuclear weapons.6．There is growing evidence that the economy is at last ________ (emerge) from recession.7．It is widely acknowledged that students should be ________ (evaluate) in terms of overall quality.【答案】1．incidental 2．clue 3．efficiently 4．proposer 5．accurate 6．emerging 7．evaluated Ⅳ．完成句子 1．An idea has just ______________________ .我刚刚想到一个主意。2．__________________ , it became cloudy and began to rain.突然，天空变得多云而且开始下雨。3．________________________ people spoke against the proposal.只有几个人表示反对这一提议。4．For lovers of the great outdoors, activities ________________ canoeing ________ bird watching.对于户外活动的爱好者们来说，有从划船到观鸟的各种活动。5．This conference will ________________________________ the research of enterprises for the ecodevelopment of enterprises.本次会议将致力于企业研究，以促进企业的生态发展。【答案】1．come into my mind 2．All of a sudden 3．Only a few 4．range from; to 5．be dedicated to 提升练 (建议用时：20分钟) Ⅰ．阅读理解 Gabby Goodwin and her mother，Rozalynn，had a problem: Even after careful styling，barrettes(发夹) kept slipping out of the 5-year-old’s hair. Gabby hated losing bows，and her mom was tired of buying replacements. As Rozalynn shared her frustration with other parents on social media，someone suggested that the Goodwins try creating their own barrettes.“I was super excited，” said Gabby，now l4．“I was nagging(唠叨) my mom every single day about these barrettes. ” Gabby’s persistence persuaded her mother，and they began to deal with the problem.First they examined Gabby’s hair bows to see why they were falling out. Then they came up with a design for a double-face，double-snap barrette that attaches securely to hair.When the Goodwins first showed their design to business investors，it was rejected. The product wasn’t the right fit or the business plan wasn’t good，companies told them. The setbacks made Gabby more determined.Gabby and her mother didn’t give up，and in 2014 they began selling the bows online. The barrettes were so popular that the Goodwins received a patent. Today Gabby is chief of Confidence by GaBBY Goodwin，and the barrettes-called GaBBY Bows-are available online and in 74 Target stores across the country. In 2018，Black Enterprise selected Gabby as its Teenpreneur of the year. The following year，Gabby and Rozalynn set up a virtual academy to help girls learn business skills.If you watch Gabby deliver a speech on a Facebook video，it’s hard to imagine the South Carolina eighth-grader as anything other than confident. But learning to be the public face of her company was “really hard at first”， she said.Over the years，with a lot of practice speaking to audiences，Gabby grew more comfortable in her role. She offers this advice to kids: “Keep doing what you’re passionate about，then you’ll be able to grow in confidence. ” 1．What did the Goodwins do after listening to someone’s suggestion?A．They asked for help online.B．They designed a new barrette.C．They looked for stylish barrettes.D．They bought more replacements.2．How did Gabby react to some companies’ rejection?A．She sold her products online.B．She gave up working on barrettes.C．She decided to redesign her barrettes.D．She told her business plan to a virtual academy.3．How is Gabby’s business going?A．It has suffered a downturn. B．It is expanding fast.C．It has failed to get a patent. D．It hardly makes ends meet.4．What does Gabby’s advice to kids show?A．Every dog has its day.B．Never be ashamed to fail.C．Confidence is important in public speaking.D．Interest and hard work lead to success.【语篇解读】本文是一篇记叙文。文章讲述了女孩Gabby Goodwin发明了不易掉落的发夹并成功开创了自己事业的历程。1．B 细节理解题。根据第三段中的“Then they came up with a design for a double-face, double-snap barrette that attaches securely to hair (然后他们想出了一种双面、双扣的发夹设计，可以安全地固定在头发上). ”可知，她们在听了别人的建议后开始设计新型发夹。故选B项。2．A 细节理解题。根据倒数第三段中的“Gabby and her mother didn’t give up, and in 2014 they began selling the bows online( Gabby和她的母亲没有放弃，2014年她们开始在网上销售这些蝴蝶结). ”可知，Gabby被拒绝后并没有放弃，反而愈挫愈勇，开始在网上售卖自己设计的发夹。故选A项。3．B 推理判断题。根据倒数第三段中的“Today Gabby is chief of Confidence by GaBBY Goodwin, and the barrettes-called GaBBY Bows-are available online and in 74 Target stores across the country. In 2018, Black Enterprise selected Gabbyas its Teenpreneur of the year(如今，Gabby是GaBBY Goodwin’自信’的负责人，这种被称为GaBBY Bows的发夹可以在网上和全国74家Target商店买到。2018年，’黑人企业’评选Gabby为年度青年创业者). ”可知，Gabby的企业很快就发展壮大了。故选B项。4．D 推理判断题。根据最后一段中的“Keep doing what you’re passionate about, then you’ll be able to grow in confidence. ”可知，只要坚持做自己感兴趣的事情，就会培养自信从而取得成功。故选D项。Ⅱ．完形填空 The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, __1__ and stores. Strict control over the quality and processing of the beans __2__ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and __3__ service. Store design, atmosphere and aroma (浓香) all __4__ the “Starbucks Experience”.Almost all Starbucks stores were corporately(共同地) owned and controlled. Starbucks prided itself on the “Starbucks Experience”， __5__ coffee to provide a unique experience for its customers.__6__ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and __7__ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been __8__ to creating for its customers — a kind of “third place” where they can __9__ , reflect, read, chat or listen.The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the __10__ from the wooden statue of the sea. Mermaid logo also __11__ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only colour on the outside surrounded by a circle.Starbucks makes the typical American culture gradually broken down into elements of __12__ : the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, __13__ sipping a coffee flavour, which is in line with the “Yapi”， the feeling of experience in the __14__ life.But the __15__ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.1．A．people B．managers C．customers D．clients 2．A．assured B．promised C．ensured D．predicted 3．A．emergency B．environment C．employment D．customer 4．A．consisted of B．benefited from C．contributed to D．headed for 5．A．going beyond B．coming across C．making up D．depending on 6．A．With regard to B．In addition to C．Compared with D．In terms of 7．A．general B．reasonable C．legal D．fascinating 8．A．committed B．alerted C．subjected D．required 9．A．negotiate B．perform C．conceal D．escape 10．A．imagination B．inspiration C．patent D．philosophy 11．A．creates B．cultivates C．credits D．conveys 12．A．brand B．logo C．possession D．experience 13．A．greedily B．gently C．persistently D．indifferently 14．A．busy B．easy C．miserable D．energetic 15．A．product B．vision C．essence D．importance 【语篇解读】本文是一篇说明文，文章介绍了虽然星巴克的咖啡很棒，但星巴克的精髓不在于咖啡，而在于它的企业文化。1．A 句意：对于星巴克来说，品牌有三个要素：咖啡、人和商店。people人(们)；managers经理；customers顾客；clients客户。上文说星巴克将打造品牌个性的理念作为企业文化的一部分，将意义嵌入产品中，从而吸引更多的顾客。由此可知，人是星巴克品牌文化的三个要素之一。故选A项。2．C 句意：对咖啡豆的质量和加工过程进行严格的控制，确保了咖啡的最高品质。assured担保；promised承诺；ensured确保，保证；predicted预测。对咖啡豆的质量和加工过程进行严格的控制的目的自然是确保咖啡的最高品质。故选C项。3．D 句意：在咖啡知识和客户服务方面雇用和培训了优秀的店员。emergency紧急情况；environment环境；employment就业；customer客户。根据常识可知，店员上岗前要进行客户服务方面的培训。customer service表示“客户服务”。故选D项。4．C 句意：店面的设计、氛围和浓郁的香气都为星巴克体验做出了贡献。consisted of由……组成；benefited from从……中受益；contributed to有助于，为……做贡献；headed for前往。根据常识可知，咖啡店的设计、氛围和浓郁的香气都为顾客的星巴克体验做出了贡献。故选C项。5．A 句意：星巴克以“星巴克体验”为荣，其服务超出了咖啡，为顾客提供独特的体验。going beyond超出；coming across遇到；making up弥补；depending on依靠。下文说星巴克为您提供的不仅仅是咖啡。由此可知，“星巴克体验”超出了咖啡，为顾客提供独特的体验。故选A项。6．C 句意：与传统的咖啡店为您提供的服务相比，星巴克为您提供的不仅仅是咖啡。With regard to至于；In addition to除……之外(还)；Compared with与……相比；In terms of在……方面。空后提到了传统咖啡店的服务，因此此处是星巴克与传统咖啡店的对比。故选C项。7．B 句意：这里有很棒的人，一流的音乐，舒适、积极的会议场所，以及在家里煮优质咖啡的合理建议。general一般的；reasonable合理的；legal合法的；fascinating迷人的。根据常识可知，星巴克自然会为顾客提供在家煮一杯好咖啡的合理建议。故选B项。8．A 句意：那就是星巴克致力于为顾客创造的一种所谓的“第三空间”，在那里他们可以远离(喧嚣)、思考、阅读、聊天或倾听。committed承诺，投入；alerted警告；subjected臣服；required要求。be committed to表示“致力于”。故选A项。9．D 句意：同上题。negotiate谈判；perform执行；conceal隐藏；escape远离，避开。根据空格后的“reflect, read, chat or listen”可知，在星巴克创造的“第三空间”里，人们可以远离(喧嚣)，旨在突出星巴克创造的安静环境。故选D项。10．B 句意：它是由Terry Heckler设计的，他从木制的海洋雕像中得到灵感。imagination想象；inspiration灵感；patent专利权；philosophy哲理。上文说绿色星巴克标识是一个美人鱼，这个设计灵感是Terry Heckler从木制的海洋雕像中获得的。故选B项。11．D 句意：美人鱼标识还传达了原始和现代的含义……creates创造；cultivates培养；credits赞颂；conveys传达。根据常识可知，一个品牌的标识自然会传达某种含义。故选D项。12．D 句意：星巴克将典型的美国文化逐渐分解为体验元素：视觉上的温暖，听觉上煮咖啡的声音，嗅觉上的咖啡香气，等等。brand品牌；logo标识；possession财产；experience体验。根据冒号后的内容可知，此处指“体验元素”。故选D项。13．B 句意：试想，透过巨大的玻璃窗，望着拥挤的街道，轻轻地啜一口咖啡香，这正符合“雅痞”，在忙碌的生活中体验的感觉。greedily贪婪地；gently轻轻地；persistently固执地；indifferently冷淡地。根据常识可知，刚煮好的咖啡是非常热的，要一小口一小口轻轻地啜着喝。故选B项。14．A 句意：同上题。busy忙碌的；easy简单的；miserable悲惨的；energetic精力充沛的。根据上文所提到的拥挤的街道可知，平时的生活节奏是很快的。因此此处指的是“忙碌的”生活。故选A项。15．C 句意：但星巴克的精髓不在于咖啡，尽管它是很棒的咖啡。product产品；vision视力；essence精髓，精华；importance重要性。空格后说咖啡只是一种载体，咖啡消费在很大程度上是一种情感和文化层面的消费。因此此处是说星巴克的精髓不在于咖啡，而在于它的文化。故选C项。
UNIT 12 Period Three基础练 (建议用时：10分钟) Ⅰ．单项选择 1．The teacher ________ the children into three groups.A．proposed B．donated C．split D．found 2．For two years Joy and George trained the animal for a return to the wild, and the ________ book about it was an international success.A．subsequent B．outspoken C．constant D．accurate 3．There is a general ________ that exams are becoming easier to pass.A．perception B．outcome C．efficiency D．donation 4．Abnormalities in the cells can be seen quite clearly under a ________ .A．microscope B．missile C．tube D．circuit 【答案】1-4 CAAA Ⅱ．单词拼写 1．He is fed by a ________ (管子) that enters his nose.2．He was completely ________ (一窍不通的) about computers two years ago.3．The company ________ (出现) from that recession.4．She and Frank had never got around to opening a ________ (共同的) account.【答案】1．tube 2．clueless 3．emerged 4．joint Ⅲ．单句语法填空 1．Keep this money for your ________ (incidence) expenses.2．Give me a ________ (clueless). What does it begin with?3．How do you motivate people to work hard and ________ (efficient)?4．The composition ________ (propose) disposed of the components.5．Stalin gave an ________ (accuracy) assessment of the utility of nuclear weapons.6．There is growing evidence that the economy is at last ________ (emerge) from recession.7．It is widely acknowledged that students should be ________ (evaluate) in terms of overall quality.【答案】1．incidental 2．clue 3．efficiently 4．proposer 5．accurate 6．emerging 7．evaluated Ⅳ．完成句子 1．An idea has just ______________________ .我刚刚想到一个主意。2．__________________ , it became cloudy and began to rain.突然，天空变得多云而且开始下雨。3．________________________ people spoke against the proposal.只有几个人表示反对这一提议。4．For lovers of the great outdoors, activities ________________ canoeing ________ bird watching.对于户外活动的爱好者们来说，有从划船到观鸟的各种活动。5．This conference will ________________________________ the research of enterprises for the ecodevelopment of enterprises.本次会议将致力于企业研究，以促进企业的生态发展。【答案】1．come into my mind 2．All of a sudden 3．Only a few 4．range from; to 5．be dedicated to 提升练 (建议用时：20分钟) Ⅰ．阅读理解 Gabby Goodwin and her mother，Rozalynn，had a problem: Even after careful styling，barrettes(发夹) kept slipping out of the 5-year-old’s hair. Gabby hated losing bows，and her mom was tired of buying replacements. As Rozalynn shared her frustration with other parents on social media，someone suggested that the Goodwins try creating their own barrettes.“I was super excited，” said Gabby，now l4．“I was nagging(唠叨) my mom every single day about these barrettes. ” Gabby’s persistence persuaded her mother，and they began to deal with the problem.First they examined Gabby’s hair bows to see why they were falling out. Then they came up with a design for a double-face，double-snap barrette that attaches securely to hair.When the Goodwins first showed their design to business investors，it was rejected. The product wasn’t the right fit or the business plan wasn’t good，companies told them. The setbacks made Gabby more determined.Gabby and her mother didn’t give up，and in 2014 they began selling the bows online. The barrettes were so popular that the Goodwins received a patent. Today Gabby is chief of Confidence by GaBBY Goodwin，and the barrettes-called GaBBY Bows-are available online and in 74 Target stores across the country. In 2018，Black Enterprise selected Gabby as its Teenpreneur of the year. The following year，Gabby and Rozalynn set up a virtual academy to help girls learn business skills.If you watch Gabby deliver a speech on a Facebook video，it’s hard to imagine the South Carolina eighth-grader as anything other than confident. But learning to be the public face of her company was “really hard at first”， she said.Over the years，with a lot of practice speaking to audiences，Gabby grew more comfortable in her role. She offers this advice to kids: “Keep doing what you’re passionate about，then you’ll be able to grow in confidence. ” 1．What did the Goodwins do after listening to someone’s suggestion?A．They asked for help online.B．They designed a new barrette.C．They looked for stylish barrettes.D．They bought more replacements.2．How did Gabby react to some companies’ rejection?A．She sold her products online.B．She gave up working on barrettes.C．She decided to redesign her barrettes.D．She told her business plan to a virtual academy.3．How is Gabby’s business going?A．It has suffered a downturn. B．It is expanding fast.C．It has failed to get a patent. D．It hardly makes ends meet.4．What does Gabby’s advice to kids show?A．Every dog has its day.B．Never be ashamed to fail.C．Confidence is important in public speaking.D．Interest and hard work lead to success.【语篇解读】本文是一篇记叙文。文章讲述了女孩Gabby Goodwin发明了不易掉落的发夹并成功开创了自己事业的历程。1．B 细节理解题。根据第三段中的“Then they came up with a design for a double-face, double-snap barrette that attaches securely to hair (然后他们想出了一种双面、双扣的发夹设计，可以安全地固定在头发上). ”可知，她们在听了别人的建议后开始设计新型发夹。故选B项。2．A 细节理解题。根据倒数第三段中的“Gabby and her mother didn’t give up, and in 2014 they began selling the bows online( Gabby和她的母亲没有放弃，2014年她们开始在网上销售这些蝴蝶结). ”可知，Gabby被拒绝后并没有放弃，反而愈挫愈勇，开始在网上售卖自己设计的发夹。故选A项。3．B 推理判断题。根据倒数第三段中的“Today Gabby is chief of Confidence by GaBBY Goodwin, and the barrettes-called GaBBY Bows-are available online and in 74 Target stores across the country. In 2018, Black Enterprise selected Gabbyas its Teenpreneur of the year(如今，Gabby是GaBBY Goodwin’自信’的负责人，这种被称为GaBBY Bows的发夹可以在网上和全国74家Target商店买到。2018年，’黑人企业’评选Gabby为年度青年创业者). ”可知，Gabby的企业很快就发展壮大了。故选B项。4．D 推理判断题。根据最后一段中的“Keep doing what you’re passionate about, then you’ll be able to grow in confidence. ”可知，只要坚持做自己感兴趣的事情，就会培养自信从而取得成功。故选D项。Ⅱ．完形填空 The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, __1__ and stores. Strict control over the quality and processing of the beans __2__ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and __3__ service. Store design, atmosphere and aroma (浓香) all __4__ the “Starbucks Experience”.Almost all Starbucks stores were corporately(共同地) owned and controlled. Starbucks prided itself on the “Starbucks Experience”， __5__ coffee to provide a unique experience for its customers.__6__ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and __7__ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been __8__ to creating for its customers — a kind of “third place” where they can __9__ , reflect, read, chat or listen.The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the __10__ from the wooden statue of the sea. Mermaid logo also __11__ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only colour on the outside surrounded by a circle.Starbucks makes the typical American culture gradually broken down into elements of __12__ : the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, __13__ sipping a coffee flavour, which is in line with the “Yapi”， the feeling of experience in the __14__ life.But the __15__ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.1．A．people B．managers C．customers D．clients 2．A．assured B．promised C．ensured D．predicted 3．A．emergency B．environment C．employment D．customer 4．A．consisted of B．benefited from C．contributed to D．headed for 5．A．going beyond B．coming across C．making up D．depending on 6．A．With regard to B．In addition to C．Compared with D．In terms of 7．A．general B．reasonable C．legal D．fascinating 8．A．committed B．alerted C．subjected D．required 9．A．negotiate B．perform C．conceal D．escape 10．A．imagination B．inspiration C．patent D．philosophy 11．A．creates B．cultivates C．credits D．conveys 12．A．brand B．logo C．possession D．experience 13．A．greedily B．gently C．persistently D．indifferently 14．A．busy B．easy C．miserable D．energetic 15．A．product B．vision C．essence D．importance 【语篇解读】本文是一篇说明文，文章介绍了虽然星巴克的咖啡很棒，但星巴克的精髓不在于咖啡，而在于它的企业文化。1．A 句意：对于星巴克来说，品牌有三个要素：咖啡、人和商店。people人(们)；managers经理；customers顾客；clients客户。上文说星巴克将打造品牌个性的理念作为企业文化的一部分，将意义嵌入产品中，从而吸引更多的顾客。由此可知，人是星巴克品牌文化的三个要素之一。故选A项。2．C 句意：对咖啡豆的质量和加工过程进行严格的控制，确保了咖啡的最高品质。assured担保；promised承诺；ensured确保，保证；predicted预测。对咖啡豆的质量和加工过程进行严格的控制的目的自然是确保咖啡的最高品质。故选C项。3．D 句意：在咖啡知识和客户服务方面雇用和培训了优秀的店员。emergency紧急情况；environment环境；employment就业；customer客户。根据常识可知，店员上岗前要进行客户服务方面的培训。customer service表示“客户服务”。故选D项。4．C 句意：店面的设计、氛围和浓郁的香气都为星巴克体验做出了贡献。consisted of由……组成；benefited from从……中受益；contributed to有助于，为……做贡献；headed for前往。根据常识可知，咖啡店的设计、氛围和浓郁的香气都为顾客的星巴克体验做出了贡献。故选C项。5．A 句意：星巴克以“星巴克体验”为荣，其服务超出了咖啡，为顾客提供独特的体验。going beyond超出；coming across遇到；making up弥补；depending on依靠。下文说星巴克为您提供的不仅仅是咖啡。由此可知，“星巴克体验”超出了咖啡，为顾客提供独特的体验。故选A项。6．C 句意：与传统的咖啡店为您提供的服务相比，星巴克为您提供的不仅仅是咖啡。With regard to至于；In addition to除……之外(还)；Compared with与……相比；In terms of在……方面。空后提到了传统咖啡店的服务，因此此处是星巴克与传统咖啡店的对比。故选C项。7．B 句意：这里有很棒的人，一流的音乐，舒适、积极的会议场所，以及在家里煮优质咖啡的合理建议。general一般的；reasonable合理的；legal合法的；fascinating迷人的。根据常识可知，星巴克自然会为顾客提供在家煮一杯好咖啡的合理建议。故选B项。8．A 句意：那就是星巴克致力于为顾客创造的一种所谓的“第三空间”，在那里他们可以远离(喧嚣)、思考、阅读、聊天或倾听。committed承诺，投入；alerted警告；subjected臣服；required要求。be committed to表示“致力于”。故选A项。9．D 句意：同上题。negotiate谈判；perform执行；conceal隐藏；escape远离，避开。根据空格后的“reflect, read, chat or listen”可知，在星巴克创造的“第三空间”里，人们可以远离(喧嚣)，旨在突出星巴克创造的安静环境。故选D项。10．B 句意：它是由Terry Heckler设计的，他从木制的海洋雕像中得到灵感。imagination想象；inspiration灵感；patent专利权；philosophy哲理。上文说绿色星巴克标识是一个美人鱼，这个设计灵感是Terry Heckler从木制的海洋雕像中获得的。故选B项。11．D 句意：美人鱼标识还传达了原始和现代的含义……creates创造；cultivates培养；credits赞颂；conveys传达。根据常识可知，一个品牌的标识自然会传达某种含义。故选D项。12．D 句意：星巴克将典型的美国文化逐渐分解为体验元素：视觉上的温暖，听觉上煮咖啡的声音，嗅觉上的咖啡香气，等等。brand品牌；logo标识；possession财产；experience体验。根据冒号后的内容可知，此处指“体验元素”。故选D项。13．B 句意：试想，透过巨大的玻璃窗，望着拥挤的街道，轻轻地啜一口咖啡香，这正符合“雅痞”，在忙碌的生活中体验的感觉。greedily贪婪地；gently轻轻地；persistently固执地；indifferently冷淡地。根据常识可知，刚煮好的咖啡是非常热的，要一小口一小口轻轻地啜着喝。故选B项。14．A 句意：同上题。busy忙碌的；easy简单的；miserable悲惨的；energetic精力充沛的。根据上文所提到的拥挤的街道可知，平时的生活节奏是很快的。因此此处指的是“忙碌的”生活。故选A项。15．C 句意：但星巴克的精髓不在于咖啡，尽管它是很棒的咖啡。product产品；vision视力；essence精髓，精华；importance重要性。空格后说咖啡只是一种载体，咖啡消费在很大程度上是一种情感和文化层面的消费。因此此处是说星巴克的精髓不在于咖啡，而在于它的文化。故选C项。
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