北师大版（2019）必修第二册 Unit 4 《Information Technology Reading Club 2》课件

这是一份北师大版（2019）必修第二册 Unit 4 《Information Technology Reading Club 2》课件，共16页。

Unit 4Information TechnologyTo read and learn to talk about wearable technologyTo read for deep understanding and critical thinkingTo learn some techniques used in advertisementsCan you think up a kind of wearable technology?Do you know that wearable technology is going to be the next big technology trend? It will help make your life much easier and more convenient.smartwatchRead the title, subtitles, photographs, and captions quickly, and figure out what these design elements tell you about the text? Where can you find this text?They show that this text is meant to be an informative advertisement. You can find it in an advertisement.Smartwatch Fitness TrackerPart 1Smartwatch Fitness TrackerUse questions to arouse readers attention. Then give a brief introduction of the watch.Part 2Describe its main features.Part 3Advertise different apps that can be found in the watch.Can you match the words with their English explanations?a piece of material which goes around the wrista large amount of data stored in a computer system so that you can find and use it easilythe regular beat that can be felt, for example at your wrist, as your heart pumps blood around your bodya watch used for measuring the exact time it takes to do sth, especially to finish a racewristbanddatabasepulsestopwatchGeneral UnderstandingList the functions and features of the Smartwatch Fitness Tracker.Features:No.1 Waterproof case with metal frameNo.2 Tough rubber wristband available in six cool coloursNo.3 Long-lasting batteryNo.4 Large app iconsNo.5 Glass touch-screen displayNo.6 Easy-to-use smart buttonFunctions:It can help with your exercise routine, e.g. by keeping track of your diet, sending information about health and fitness.Which apps can help you make exercise and diet plans? Explain how.All of these apps.Calendar---keep track ofNutrition---a database with helpful information…Workout--- descriptions, photos and videos…Pulse--- track and show your pulse rate…Stopwatch---accurate and easy-to-use…Route---A GPS that maps your routes and records your times and distance.Critical thinkingWhat is the main purpose of this advertisement? Can you identify any features of language that are frequently found in advertisements?The main purpose of the advertisement is to advertise the product and promote sales. Features of the language are:using questions: Do you…?using adjectives: tough, stylish, easy to use, accurate.using simple and direct language: large app icons.Advertising uses special techniques to make people want to buy the product.Techniques include:Hyperbole (夸张法)---exaggeration(夸张), often by use of adjectives and adverbs.Frequent use of adjectives and adverbs, use of description.Neologisms (新创造的词)---similar to compound words, these are made up words, e.g. smartwatch.Short sentences for impact on the reader, bold or large type for the “headline” or “slogan” to capture the attention of the reader.Avoid stating any negative aspect, e.g. an advertisement won’t say that you must exercise because you are fat, the advertisement will rather focus on getting healthy.Simple and slang language so that the audience understand the features and functions of the product and suggests a friendly attitude.Present tense is used most commonly.Repetition of the brand name and the slogan (口号，标语), so that they are memorable.Humour shows the product positively.Glamorisation (美化), e.g. instead of used cars, which suggests they are old; the advertisement will say “pre-loved cars”. Create an advertisement to introduce a digital gadget (数码小设备). You can use different techniques that are used in advertisements when creating. Try your best to use as many new words and expressions you’ve learnt in this unit as you can. 课程结束