新高考英语二轮复习重难题型专项突破考点11 阅读理解之写作意图（2发打包，原卷版+解析版）

这是一份新高考英语二轮复习重难题型专项突破考点11 阅读理解之写作意图（2发打包，原卷版+解析版），文件包含新高考英语二轮复习重难题型专项突破考点11阅读理解之写作意图原卷版doc、新高考英语二轮复习重难题型专项突破考点11阅读理解之写作意图解析版doc等2份试卷配套教学资源，其中试卷共19页， 欢迎下载使用。

推理判断写作目的和意图考点是高考中的必考点。一篇发表的文章总有其作者的写作目的和用意，做这类题时，要站在作者的角度上看问题。预测在2024高考中，目的和意图会继续在高考阅读理解中呈现。
Part 2 常见设问方式：
What is the main purpse f the authr writing the text?
The purpse f the text is t _______.
The fact…is mentined by the authr t shw________.
The authr writers the ... paragraph t ________.
Part 3 解题方法指导:
1.关注文章体裁，理解文章写作手法。
2. 理解作者的词句选择和语气。
Part 4 真题检测:
2023年北京卷英语真题
In recent years, researchers frm diverse fields have agreed that shrt-termism is nw a significant prblem in industrialised scieties. The inability t engage with lnger-term causes and cnsequences leads t sme f the wrld’s mst serius prblems: climate change, bidiversity cllapse, and mre. The histrian Francis Cle argues that the West has entered a perid where “nly the present exists, a present characterised at nce by the cruelty f the instant and by the bredm f an unending nw”.
It has been prved that peple have a bias (偏向) twards the present, fcusing n lud attractins in the mment at the expense f the health, well-being and financial stability f their future selves r cmmunity. In business, this bias surfaces as shrt-sighted decisins. And n slw-burning prblems like climate change, it translates int the unwillingness t make small sacrifices (牺牲) tday that culd make a majr difference tmrrw. Instead, all that matters is next quarter’s prfit, r satisfying sme ther near-term desires.
These biased perspectives cannt be blamed n ne single cause. It is fair t say, thugh, that ur psychlgical biases play a majr rle. Peple’s hesitancy t delay satisfactin is the mst bvius example, but there are thers. One f them is abut hw the mst accessible infrmatin in the present affects decisins abut the future. Fr instance, yu might hear smene say: “It’s cld this winter, s I needn’t wrry abut glbal warming.”Anther is that lud and urgent matters are given t much imprtance, making peple ignre lnger-term trends that arguably matter mre. This is when a pp star draws far mre attentin than, say, gradual bidiversity decline.
As a psychlgist nce jked, if aliens (外星人) wanted t weaken humanity, they wuldn’t send ships; they wuld invent climate change. Indeed, when it cmes t envirnmental transfrmatins, we can develp a frm f cllective “pr memry”, and each new generatin can believe the state f affairs they encunter is nthing ut f the rdinary. Older peple tday, fr example, can remember a time with insect-cvered car windscreens after lng drives. Children, n the ther hand, have n idea that insect ppulatin has drpped dramatically.
3．What des the authr intend t tell us?
A．Far-sighted thinking matters t humans.
B．Humans tend t make lng-term sacrifices.
C．Current plicies facilitate future decisin-making.
D．Bias twards the present helps reduce near-term desires.
2022年6月普通高等学校招生全国统一考试（浙江卷）英语试题
All arund the wrld, there are small changes taking place. At the side f rads, behind schl playgrunds and n all kinds f unlved pieces f land acrss twns and cities, tiny frests barely the size f tennis curts are appearing, making a great place fr bth wildlife and lcal peple wh may nt nrmally have easy access t nature. This is the Tiny Frest mvement, which aims t prve that the best things in life really d cme in small packages.
Tiny frests were first pineered as a cncept in the 1970s by Dr Miyawaki, a Japanese btanist. As he went n t share his cncept with thers, the idea sn tk ff in India and ther cuntries befre eventually reaching Eurpe, where it became ppular in places like France, Belgium and the Netherlands.
S hw des it wrk? Luise Hartley, wh is leading the Tiny Frest prject in the UK, explains that the prcess begins by identifying areas in which a tiny frest culd have the biggest influence. “We fcus n urban areas where access t nature is ften nt that easy”, says Hartley. “We see it as a chance t try t break the grwing discnnect between peple and nature.”
In a Tiny Frest, there must be a minimum f 600 trees, and the trees are planted much clser tgether and withut chemicals r fertilisers (肥料). There are usually arund 30 different kinds f all-native tree species (物种). This variety, cupled with the fact that tiny frests grw up t ten times faster than standard frests, means they attract a rich abundance f wildlife. It’s als thught that these places culd help reduce the risk f flding, remve carbn frm the atmsphere and fight climate change, as well as imprving the mental health f thse living lcally.
5．What is the purpse f the prject led by Hartley in the UK?
A．T prmte ec-turism.B．T imprve frestry research.
C．T ppularise gardening.D．T get peple clse t nature.
2022年6月普通高等学校招生全国统一考试（浙江卷）英语试题
Many peple believe that wrking t the maximum is the secret t success, but research has fund that mderatin(适度) als gets results n the jb.
In a study led by Ellen Langer f Harvard University, researchers asked peple t translate sentences int a new a made-up language. Subjects wh practiced the language mderately befrehand made fewer errrs than thse wh practiced extensively r nt at all. High levels f knwledge can make peple t attached t traditinal ways f viewing prblems acrss fields the arts, sciences, and plitics. High cnscientiusness is related t lwer jb perfrmance, especially in simple jbs where it desn’t pay t be a perfectinist.
Hw lng we stay n the clck and hw we spend that time are under careful examinatin in many wrkplaces. The yung banker wh eats lunch at his desk is prbably seen as a g-getter, while his clleagues wh chat ver a relaxed cnference-rm meal get dirty lks frm the crner ffice. “Peple frm cultures that value relatinships mre than urs des are shcked by the thught f eating alne in frnt f a cmputer”, says Art Markman, a prfessr f psychlgy at the University f Texas, Austin. Scial interactin has been shwn t lift md(情绪) and get peple thinking in new directins and in ways that culd help imprve any pst-lunch effrt.
Markman als prmtes ff-task time. “Part f being a gd thinker is experiencing things that are seemingly unrelated t what yu are wrking n at the mment but give yu fresh ideas abut yur wrk,” he says. “Als, there is a lt f research shwing that a psitive md leads t higher levels f prductivity and creativity. S, when peple d things t increase their life satisfactin, they als make themselves mre effective at wrk.”
10．What des the text seem t advcate?
A．Middle-f-the-rad wrk habits.B．Balance between wrk and family.
C．Lng-standing cultural traditins.D．Harmny in the wrk envirnment.
2021年全国甲卷英语真题
When I was 9, we packed up ur hme in Ls Angeles and arrived at Heathrw, Lndn n a gray January mrning. Everyne in the family settled quickly int the city except me. Withut my belved beaches and endless blue—sky days, I felt at a lss and ut f place. Until I made a discvery.
Suthbank, at an eastern bend in the Thames, is the center f British skatebarding, where the cntinuus crashing f skatebards left yur head ringing .I lved it. I sn made friends with the lcal skaters. We spke ur wn language. And my favrite: Safe. Safe meant cl. It meant hell. It meant dn’t wrry abut it. Once, when trying a certain trick n the beam(横杆), I fell nt the stnes, damaging a nerve in my hand, and Tby came ver, helping me up: Safe, man. Safe. A few minutes later, when I landed the trick, my friends beat their bards lud, shuting: “ Safe! Safe! Safe!” And that’s what mattered—landing tricks, being a gd skater.
When I was 15, my family mved t Washingtn. I tried skatebarding there, but the lcals were far less welcming. Within a cuple f years, I’d given it up.
When I returned t Lndn in 2004, I fund myself wandering dwn t Suthbank, spending hurs there. I’ve traveled back several times since, mst recently this past spring. The day was cld but clear: turists and Lndners stpped t watch the skaters. Weaving(穿梭)amng the kids wh rushed by n their bards, I fund my way t the beam. Then a rail—thin teenager, in a baggy white T—shirt, skidded(滑)up t the beam. He sat next t me. He seemed nt t ntice the man next t him. But sn I caught a few f his glances. “I was a lcal here 20 years ag,” I tld him. Then, slwly, he began t nd his head. “Safe, man. Safe.”
“Yeah,” I said. “Safe.”
14．What message des the authr seem t cnvey in the text?
A．Children shuld learn a secnd language.
B．Sprt is necessary fr children’s health.
C．Children need a sense f belnging
D．Seeing the wrld is a must fr children.
Part 5 模拟练习:
2024届辽宁省本溪市平山区本溪市高级中学高三一模英语试题
Vehicles n ur rads are nw mstly petrl and diesel (柴油) cars, but their days cannt cntinue fr much lnger. A recent university study fund that current electric cars culd be used fr 87 percent f daily car jurneys in the US. That figure culd rise t 98 percent by 2020.
One hurdle t the widespread adptin f electric cars has been “range anxiety” — drivers’ cncerns abut running ut f electricity n a jurney. While petrl statins are cnveniently lcated acrss natinal rad systems, the necessary netwrk f electric charging statins is still being develped. That said, charging pints are becming increasingly cmmn thrughut the USA．
Attitudes twards electric vehicles have changed greatly ver the last few years. Nt that lng ag, electric cars were met with distrust, and their high prices drve custmers away. Thanks t imprvements in battery capacity, recharging times, perfrmance and price, the current generatin f electric cars are starting t persuade picky cnsumers. Plug-in cars will sn give internal cmbustin engine (内燃机) mdels a run fr their mney.
As well as develpment n the rad, electric vehicles are taking t the seas and skies. Electric bats are amng the ldest methds f electric travel, having enjyed several decades f ppularity frm the late 19th t the early 20th century befre petrl-pwered utbard mtrs tk ver. Nw, the glbal drive fr renewable energy surces is bringing electric bats back. Steps twards electric air travel are als being made, with Airbus and NASA amng the rganizatins develping and testing battery-pwered planes. The experiments culd sn make cmmercial (商业的) electric flight a reality.
Electric vehicles d nt prduce any emissins (排放). If the US culd replace 87 percent f its cars with electric vehicles, it wuld reduce the natinal demand fr petrl by 61 percent. Hwever, because f the prductin prcesses and the generatin f electricity required t charge these vehicles, they cannt claim (声称) t be cmpletely emissin-free. That said, as many cuntries cntinue t increase their use f renewable energy surces, electric vehicles will becme even cleaner.
17．What is the functin f Paragraph 4?
A．T intrduce the histry f electric travel.
B．T explain why the wrld needs mre electric cars.
C．T shw why mre peple have interest in electric cars.
D．T describe different ways electric vehicles can be used.
2023届广东省广州市高三上学期调研测试（一模）英语试题
Pieter Bruegel’s icnic 1565 painting The Harvesters hangs at the Metrplitan Museum f Art. The wrk shwed peple harvesting wheat nearly as tall as they were.“nwadays, hwever, if yu walk thrugh a wheat field, yu basically see that wheat is abut knee-height. The reduced height is essentially a cnsequence f breeding (培育)alng with genes fr increasing prductin t feed a grwing ppulatin,” bilgist De Smet explained.
De Smet says wheat is just ne example f hw histrical artwrk can allw us t track the transfrmatin f fd crps ver time. He teamed up with art histrian Vergauwen, a friend since childhd, t dcument such artwrk arund the wrld. They have been mainly lking at things where they can spt changes in shape, clr and size.
Their interest in plants in artwrk began with a visit t the Hermitage Museum, where they nticed an dd-lking watermeln in an early-17th-century painting. It appeared t be pale and white n the inside. Bilgist De Smet assumed the painter had dne a pr jb. But art histrian Vergauwen had a different idea. “N, this is ne f the best painters ever frm that era. S if he painted it like that, that’s the way it must have lked like,” he explained.
Other paintings revealed that bth red and white watermelns were grwn during the 17th century.“With all the genetic knwledge we nw have, we can lk in mre detail hw smething cmes abut,”De Smet said. “Fr example, until the 18th century, Eurpean strawberries appeared tiny in paintings-they then grew in size as they were crssbred with Nrth American varieties.”
Ultimately, the team hpes t create an nline research database f histrical plant artwrk. They seek the cntributins f art enthusiasts arund the wrld via the scial media. “Hwever,” Vergauwen reminds, “if yu’re ging t use, fr example, Picass t try and understand hw a pear lked in the early 20th century, yu might be misled.”
22．What is the purpse f the text?
A．T cmment n histrical plant paintings.
B．T tell interesting stries behind plant artwrk.
C．T infrm readers f a scientific breakthrugh.
D．T intrduce a study n fd crp transfrmatin.
2022届广东省广州市高三一模考试英语试题
Smetimes a bk cmes alng that isn’t just “interesting” r “well dne”— it’s a bk where it seems like the authr lked int yur brain and wrte a bk specifically fr yu. A bk like that fr me was released this week. It’s called 100 Things We’ve Lst t the Internet, written by editr Pamela Paul.
Paul lists 100 things we used t d that the Internet has either changed r taken ver cmpletely: writing letters, print newspapers, the jys f being bred, and nt having all the knwledge in the wrld in yur pcket.
As I’m a lngtime accumulatr f randm knwledge, certain entries n the list—Being the Only One, Figuring Out Wh That Actr is—hit me where live; remembering detailed facts is n lnger nearly as impressive when everyne has the capability t find the answer in secnds.
On and n the list ges, with every minr shift adding t the pile. What this bk des s well is illustrate the grwth f that pile; while any individual item might be n big deal, the cllected set is significant. It’s a list f ways in which the wrld nw is different frm the wrld then.
Obviusly, Paul isn’t saying that everything back then was better. Time marches n, after all. and it’s tugh t argue against the many benefits that the Internet has brught int ur lives. But that isn’t really the pint. It’s nt abut whether it used t be better. It’s that it used t be different.
100 Things We’ve Lst t the Internet is a fun read fr thse f us wh share sme f Paul’s memries and experiences. We remember what it was like and we like t remember. The landscape has shifted, and n dubt it will shift again as technlgy’s advancement cntinues apace. This bk serves as a reminder f the simple truth that when gains are made, smetimes smething is lst.
23．What is the purpse f the text?
A．T review and recmmend a gd read.
B．T cmment n the effect f the Internet.
C．T argue fr the viewpint f a new bk.
D．T urge the readers t value what they have.
广东省佛山市普通高中2021-2022学年高三上学期教学质量检测（一）（一模）英语试题
With nearly a quarter f glbal greenhuse gas cming frm all types f transprtatin, can we keep urselves ff gas-pwered vehicles t avid the wrst effects? As mre gvernments push fr urgent actin n climate change, quite a few cmpanies are betting their future – that millins f cnsumers are finally ready fr electricity-pwered vehicles. Mdern battery-pwered cars are selling fast and zer- emissin ( 排放) planes are cming. These changes, bth leading t a mre sustainable future, are reinventing hw we get frm here t there.
Cars and trucks are underging their greatest imprvement since the autmbile’s (汽车) existence mre than a century ag. Almst vernight, the era f the electric car has arrived. Electricity has the advantage that it wrks withut smell and with less nise. Glbal annual sales f electric vehicles are expected t sar frm just ver 3 millin tday t 14 millin by 2025. Just a mnth after Frd unveiled an electric versin f the ppular F-150, custmers had reserved mre than 100,000 f them. The price is abut $10,000 abve the gas-pwered ne, but Frd says the electric mdel will cst much less t maintain. Everything creating a green revlutin n the grund is f limited help in the sky fr the time being.
High-strage batteries are useless at present when it cmes t the technlgical challenge f launching a few hundred peple int the sky and carrying them thusands f miles. N battery yet invented can pwer, say, a Being 747 frm New Yrk t Lndn. Prmising imprvements, hwever, d add up. Develpments with zer-emissin, battery-pwered electric engines are already happening in cmmercial flight, invlving trips f limited duratin and distance. Airlines specializing in shrt jurneys with small planes will lead the way t electric flight.
Our planet’s health depends n zering ut carbn dixide emissins by 2050, and yet, by the timetable needed t address the climate challenge, the shift away frm gas-pwered vehicles remains far t slw. Nevertheless, the train has left the statin. Smeday, electric-pwered transprtatin will be as cmmn as air.
30．What des the authr mean by saying “the train has left the statin”?
A．Train transprtatin has imprved.
B．Green transprtatin is n its way.
C．The electric train is running regularly.
D．The gas-pwered train has becme the past.
2023届西南联盟“3 3 3”高考备考诊断性联考（一）英语试题
With ne’s eyes clsed, Beijing’s main rads sund like any Chinese city. All arund is the nise f traffic, accmpanied by hnks(喇叭声) frm delivery mtrbikes, recrded safety warnings frm buses and the ccasinal bell f a rental-bicycle. But in the capital’s last hutngs, pieces f an lder sundscape can be heard.
The sund f caged crickets (蛐蛐) is ne. Hung in the drways f curtyard hmes r small shps, the insects bring a rural nte int the city. A quarter-century ag their sng was cmmn. Tday, cricket-sellers still exist. A big cricket sells fr 20 yuan. They are heirs (继承人) t a grand traditin．
Anther is the music f steel plates, annuncing a knife sharpener’s arrival. Several such specialists still wrk in Beijing’s streets. Their sunding-plates, tgether with a distinctive cry, call custmers frm hutng hmes and high-rise flats. But numbers are falling.
An almst-gne Beijing sund is ne f the strangest. It is made by hming pigens, r mre precisely by pigen whistles. Even 20 years ag, it was pssible t hear this sund in the hutngs. It was particularly assciated with cld winter skies. Alas, mdern Beijing is a city in a hurry. Many hutngs have been trn dwn t make way fr wide rads and tall buildings, leaving n rm fr pigen huses.
Zhang Batng is ne f Beijing’s last master pigen-whistle makers. He learned t make whistles in byhd. Tday Mr. Zhang has a wrkshp lined with certificates calling him a living treasure. But many f his whistles are sld t cllectrs and never see the sky. Mr. Zhang is advising a museum f sund that will pen sn in Sngzhuang, a suburb f Beijing that is ppular with artists. A rftp pigen huse is planned, with mre than 100 pigens that will take t the skies fr visitrs. It is hped that pigen whistles will be heard each day ver Sngzhuang, at least in cler mnths.
The c-funder f Fen Snic HQ, a cultural institute that will run the museum, is Clin Siyuan Chinnery, a British-Chinese artist and cllectr f Beijing’s sunds. He lists the sunds and cries used by medicine sellers, dctrs and knife sharpeners. Many f these will feature in an exhibit abut ld Beijing.
34．What’s the main purpse f hlding a sund exhibitin?
A．T help peple learn t listen.
B．T attract peple’s attentin.
C．T prmte artists’ wrks.
D．T present the characteristics f ld Beijing.
2022届江苏省苏锡常镇四市高三教学情况调研（一）英语试卷
A human heart is s much mre than an rgan. N ne says they left their pancreas (胰 腺) in San Francisc, fr example, r that tw kidneys (肾脏) beat as ne. Yet mst f us believe that tw hearts can beat as ne, and that the heart reveals ur real emtins. Nw there’s sme evidence that such flk wisdm is true.
When peple listen t the same stry — each alne in their wn hme — their heart rates rise and fall tgether, accrding t a new study published last mnth in Cell Reprts. Prfessr Lucas Perra, a senir authr f the study, said, “It’s the stry that drives the heart.”
This finding crrespnds with a muntain f research shwing that ur brains synchrnize (同步) when we interact in the same lcatin r participate in the same activity. The new study ges ne step further; it tests whether ur heart rates becme synchrnized while taking in the same narrative — even thugh we’re nt in the same rm nr even listening at the same time as ther listeners.
Marcel Prust wrte at the turn f the 20th century, “the heart des nt lie.” Data tells us much the same: The heart’s cnnectin t the brain is s tight that when we hear the same stry, ur heart rates synchrnize. Subjects in the same grup prduced synchrnized heart rate patterns that rse and fell at rughly the same times during the narrative.
The results are“heartwarming,”said Prf.Perra.“Heart rate crrelatin (关联) between subjects des nt require them t actually be interacting, r even be in the same place. It’s nt the interactin between peple but the stry itself that des the trick.”
The pint, he said, is that when we listen t the same radi prgram r watch a Netflix shw, ur hearts beat tgether, shwing that “we’re nt alne.”
37．What’s the authr’s purpse f writing this article?
A．T reprt a research finding.B．T argue against an pinin.
C．T tell readers a mving stry.D．T call fr immediate actin.
2023届浙江省台州市高三上学期第一次教学质量评估试题英语试题
Tw wmen in their 50s stand behlding in frnt f Guanyin f the Suth China Sea, an ancient Chinese sculpture in the Nelsn-Atkins Museum f Art in Kansas City, Missuri. Over the past 20 years, they have been visiting the museum, describing the “mther Buddha” as “beautiful and tranquil, a symbl f religius traditins in China”. Measuring 2.4 meters high, 1.68 meters wide and 1.1 meters thick, the larger-than-life sculpture was carved frm the trunk f a single pplar tree, which has created a sense f calm and warmth in the hall.
Since its launch in 1933, the museum has been actively cllecting, preserving, studying and exhibiting wrks f Chinese art, ranging frm ceramics t furniture, and frm paintings t sculptures. And its Chinese art cllectin cntains masterpieces in varius histrical stages.
An exhibitin n the theme f Lively Creatures—Animals in Chinese Art was held at the museum, displaying tens f Chinese ancient paintings with images f animals in many art frms. The creatures n the paintings represented celebratin, persnal messages, and even plitical and religius agendas.
Organizers f the exhibitin prduced a set f cards, with images f animals n ne side and their cultural meanings in Chinese artistic traditin n the ther. The cards are prvided fr visitrs fr free.
“I find it very interesting, and the way that the things are drawn is very cl,” says 17-year-ld high schl student Camden Lmbard after visiting the exhibitin. “I want t g t China smeday t find mre,” he adds.
“It’s kind f eye-pening and we’re bringing the wrld tgether,” says Makar, an educatr with the schl utreach and educatin prgrams f the museum. “There are s many similarities as well as beautiful differences, and we are just trying t understand and appreciate ne anther.”
“We’re in a mment when it’s smetimes hard t lk utside f yur wn persnal viewpints,” says Hward, manager f vlunteer engagement at the museum. “I think having access t seeing what ther cultures have created, what they valued and appreciated, and what was imprtant t them, is really imprtant in building that understanding abut all the peple we share this planet with.”
42．What’s the purpse f setting up the museum accrding t Hward?
A．T bridge different cultures.B．T ppularize religius symbls.
C．T exchange persnal viewpints.D．T demnstrate Chinese paintings.
江苏省泰州中学2022-2023学年高三下学期一模模拟英语试题
Hw are yu feeling tday? Often when we ask peple that questin, they reply ‘nt bad’, r ‘culd be wrse’. But what wuld make us feel ‘perfect’? Maybe we culd live better by being healthier, less stressed, mre mtivated—but hw?
Of curse there are many ways f imprving ur mental health, but smetimes there are small and simple slutins t helping imprve ur wellbeing. It’s smething the TV prgramme Easy Ways t Live Well has been lking at. It suggested several ‘health hacks’ which the prgramme’s presenters tried and gave their ‘seal f apprval’. And maybe they culd help us t.
Firstly, t deal with putting n weight and t cut the calries, the prgramme fund sniffing (嗅) peppermint (薄荷) stps ur lnging fr a snack. Presenter, chef and writer Hugh Fearnley-Whittingstall says “a scientific thery called ‘mutual cmpetitin’ shws that a strng smell can distract ur brain frm the fd we’re thinking abut.”
If yur addictin t yur smartphne is getting yu dwn, it’s suggested that turning yur phne screen grey helps yu reduce screen time because a black and white screen becmes less attractive t lk at. With recent studies shwing ur phnes can make us 26% less prductive and increase ur stress, it seems like a n-brainer t try this ‘dim’ idea.
Fancy a swim in ice-cld water? Well, the TV prgramme fund a daily dip in freezing water gets yu used t the stress f ding it and therefre prepares yu fr ther life stresses. And anther way t ‘chill ut’ is t leave yur smartphne at hme, immerse yurself in a frest, and breathe in the fresh air. Frest bathing is the perfect tnic fr the stresses f urban life.
Other life-imprving ideas included things such as singing t reduce pain and walking arund mre t get away frm ur sedentary (久坐不动) lives. But whatever way we chse t adpt, it seems any change t ur lifestyle can help imprve ur bdy and mind.
46．What’s the purpse f the passage?
A．T tell readers hw t be perfect.B．T intrduce a ppular TV prgramme.
C．T ffer sme ways t belter well-being.D．T get rid f sme bad habits in daily life.
2023届山东省济南市高三上学期学情检测（一模）英语试题
The AIDA mdel is the fundatin f mdern marketing and advertising practice. It utlines the fur basic steps used t persuade ptentials t make a purchase. The first three steps lie in creating attentin (A), decrating interest (I), and building desire (D) fr the prduct, befre the furth step — the “call t actin” (A) — tells them exactly hw and where t buy. AIDA can channel the custmer’s feelings thrugh each stage tward reaching a sale.
Attracting the custmer’s attentin is the first challenge and this may be achieved by using an attracting phrase r picture. Once smene’s attentin has been clutched, it must be turned int real interest. This is best dne by prviding a brief descriptin f the prduct’s benefits t the cnsumer rather than simply listing the prduct’s main features r prblem-slving claims.
Nw, it is time t transfrm that interest int a desire fr a prduct r service. This is where cnsumers need t believe their lives culd be better by pssessing the prduct. It culd be a vital step twards turning a ptential int a real custmer.
“Call-t-actin” is where all f the initial hard wrk pays ff and leads t the actin frm a ptential custmer. Fr example, they might pick up the phne t discuss the idea f a trial f the services r, alternatively, they may just buy that prduct r service that has been prmted t them all alng.
And AIDA is used t great effect in the mvie industry. Mvie studis begin their marketing campaigns mnths in advance. The campaigns develp by ffering attractive flashes f the mvie withut giving t much away. Desire is inspired by the release f the full preview which is fully designed t shw the exciting mments f the mvie, frm special effects t humrus lines f dialgue n the pening weekend. Advertisements in newspapers and n televisin fcus n the mvie’s release, inviting the cnsumer t g and buy a ticket.
47．What is the purpse f practising AIDA?
A．T create jbs.B．T increase sales.
C．T research markets.D．T intrduce prducts.
2022届山东省青岛市高考一模英语试题
Amazing and perfectly beautiful, The Midnight Library is everything yu’d expect frm the genius stryteller, Matt Haig. I picked it up frm ur readers’ recmmendatins (we asked ur readers t send in sme f their favrite recent bks) and I can see why it wn Best Fictin f 2020 in the Gd Reads Chice Awards.
The stry fllws Nra Seed, a wman wh is struggling and feels like nthing in her life has gne accrding t plan. While the initial chapters f the bk are quite sad, Nra finds herself given a chance t start ver in the Midnight Library, a magical place full f bks f all the different paths her life culd have taken. Nra is frced t stay in the library and try ut different versins f her life until she finds the life she mst wants t live.
I lved the idea that n dream r frk in yur rad is insignificant, and that they all lead us t becme different versins f urselves. In ne life, Nra is an Olympic swimmer. In anther, she is a glacilgist living n a bat ff the cast f Antarctica. The nvel reveals in a beautiful way that the ptential we all have within us is impssible t measure, and that we have the pssibility t be happy in many different versins f life.
It als discusses hw dangerus it can be t live yur life with regrets. The Midnight Library revealed t Nra that even if yu make very different chices, yu may uncver a deeper appreciatin fr yur current hme and the peple in yur life. It is yur perspective that matters.
I really lved the fantasy and magical realism in this nvel, and I wuld lve fr this t be turned int a series where we get t explre The Midnight Library f ther characters’ lives as well.
54．What is the purpse f the text?
A．T thank readers wh intrduced the bk.B．T hnur Matt Haig, the authr f the bk.
C．T share the authr’s pinins n the bk.D．T publicize the bk t peple wh are struggling.
2022届山东省青岛市高考一模英语试题
Think back t when yu were in a maths classrm, and the teacher set a difficult prblem. Which f the tw fllwing respnses is clser t the way yu reacted?
A: Oh n, this is t hard fr me. I’m nt even ging t seriusly try and wrk it ut.
B: Ah, this is quite tricky, but I like t push myself. Even if I dn’t get the answer right, maybe I’ll learn smething in the attempt.
Early in her career, the psychlgist Carl Dweck f Stanfrd University gave a grup f ten-year-lds prblems that were slightly t hard fr them. One grup reacted psitively and lved the challenge. She says they had a ‘grwth mindset’ and are fcused n what they can achieve in the future. But anther grup f children felt that their intelligence was being judged and they had failed. They had a ‘fixed mindset’ and were unable t imagine imprving. Sme f them lked fr smene wh had dne wrse than them t bst their self-esteem.
Prfessr Dweck believes that there is a prblem in educatin at the mment. Fr years, children have been praised fr their intelligence r talent, but this makes them vulnerable (脆弱的) t failure. They becme perfrmance-riented, wanting t please by getting high grades, but they are nt interested in learning fr its wn sake. The slutin, accrding t Dweck, is t lead them t becme mastery-riented (i.e., interested in getting better at smething). She claims that the ever-lasting effrt ver time is the key t utstanding achievement.
Psychlgists have been testing these theries. Underperfrming schl children n a Native American reservatin were expsed t grwth mindset techniques fr a year. The results were nthing less than incredible. They came tp in reginal tests, beating children frm much mre privileged backgrunds. These children had previusly felt that making an effrt was a sign f stupidity, but they came t see it as the key t learning.
58．Why des the authr write the text?
A．T distinguish grwth mindset and fixed mindset.
B．T infrm readers f the imprtance f grwth mindset.
C．T shw several psychlgical study results.
D．T pint ut a prblem in educatin at the mment.