高教版（2021）拓展模块Unit 4 Corporate Culture获奖ppt课件

这是一份高教版（2021）拓展模块Unit 4 Corporate Culture获奖ppt课件，文件包含Part3-4Unit4CorporateCulture课件-中职专用高二英语同步精品课堂高教版2021·拓展模块2023修订版pptx、31mp4、3mp4等3份课件配套教学资源，其中PPT共31页， 欢迎下载使用。
knwledge bjectives
ability bjectives
emtinal bjectives
T learn wrds and phrases abut crprate culture.
T understand crprate culture and its factrs.
T understand hw crprate culture shapes a culture.
Learning bjectives
Culture is like the wind.It is invisible,yet its effect can be seen and felt.文化像风一样。它虽然无影无踪，但影响却无所不在。
Crprate culture
像狼一样进攻；以奋斗者为本；烧不死的鸟就是凤凰；做好自我批评的工作；奉献精神存在于每个华为人的基因；把握《华为基本法》的基本理论；狼性文化中的人性化管理；用诚信来打造企业品牌；公平不是搞平均主义；细节决定一切。
Task6 Read and match.
读下面四段有关企业文化的介绍，将其与相应的企业匹配。
Our cmpany fcuses n prviding the best service by delivering parcels fast and safely t custmers. We believe that a cmpany shuldn’t nly think abut making mney. We’d like t develp a lng-term business, and aim t make peple’s life mre cnvenient with ur best service.
The stry f ur cmpany began in a humble garage, with three friends wrking day and night. It has been imaginatin and hard wrk that have kept us ging frward t became the best in the field f smartphnes. It’s impssible t sum up everything in a single article, but passin has been ne f the mst imprtant factrs.
Our crprate culture is centered n ur custmers because we believe that custmer satisfactin is ur success. As yu knw, we dn’t just sell cffee. We sell an experience. We keep ur stres pen late at night because we want ur custmers t knw there will always be a place fr them t sit dwn and have a cup f cffee.
The histry f ur cmpany is nt lng but we have gt hundreds f millins f users in China. We have invested a lt in technlgy and actively taken part in the develpment f the Internet industry. Our gal is nt just develping technlgy but enriching the lives f ur users with it.
Task7 Read and chse.
读有关企业文化的介绍，选择正确答案。
Crprate culture is the term that describes the values held in cmmn within a cmpany. The culture affects the attitude f emplyees and the way they wrk. The fllwing aspects are all related t crprate culture.Visin A great culture starts with a visin statement, which guides a cmpany’s values and prvides it with purpse. Gd visin statements will help emplyees make right decisins.Values A cmpany’s values are the mst imprtant part f its culture. If the visin statement shws the cmpany’s purpse, the values will tell emplyees hw t achieve it.Practices Values are f little imprtance unless they are put int practice. If a cmpany takes prviding best services as ne f its key values, it may have relative requirements r plicies t encurage emplyees t d it.
Peple N cmpany can build a culture successfully withut peple wh share its values and have the ability t carry them ut. Peple are willing t stick with cultures they like, s mst cmpanies emply thse wh are nt just talented but als fit fr the crprate culture.Histry Every cmpany has its wn histry. It is imprtant t find ut the value f it and make it a key factr when building the crprate culture. Fr example, sme cmpanies may establish cmpany museums t tell their histry, which aims t make their culture mre pwerful.Place Place shapes culture. It is true that the lcatin, cnstructin and decratin f the wrkplace have influence n the values and behavirs f peple wh wrk there.
What is crprate culture? A. The bks and vides abut a cmpany. B. The values everyne in a cmpany believes in. C. The histry f a cmpany. D. The rules all staff fllw.
2) What is the mst imprtant part f crprate culture? A. The values. B. The peple. C. The histry. D. The visin.
3) If a cmpany takes prviding best services as its key value, what is it likely t require its emplyees t d?A. Ask custmers t wait when they are busy.B. Ask emplyees t learn crprate culture.C. Never argue with custmers.D. Encurage emplyees t create new prducts.
describes the values held in cmmn within a cmpany.
A cmpany’s values are the mst imprtant part f its culture.
4) Cmpanies always prefer t chse peple wh 　　　　. A. are creative B. have finished internships C. have graduated frm cllege D. share its values
5) Why d sme cmpanies establish cmpany museums? A. T sell their prducts. B. T make the wrkplace mre interesting. C. T emply mre talented peple. D. T make gd use f their histry.
wh share its values and have the ability t carry them ut.
... t tell their histry, which aims t make their culture mre pwerful.
Language pints analysis
1.describe v.描述
那种传遍我全身的愉悦感难以言表。___________________________________________
e.g:I can’t describe the jy that spread thrugh me.
descriptin n.描述
这里这份是课程说明。___________________________________
e.g:Here's the curse descriptin guide.
Crprate culture is the term that describes the values held in cmmn within a cmpany. 企业文化是一个描述公司内部共同价值观的术语。
that describes the values...作term的定语从句，that在从句中作主语，不能省略，可换成which。
held in cmmn...过去分词短语作后置定语。
2.visin n.愿景；视力
为什么你有这样的愿景？_________________________________________
e.g: Why d yu have such a visin？
Visin A great culture starts with a visin statement, which guides a cmpany’s values and prvides it with purpse. 愿景伟大的文化始于愿景声明，它指导着公司的价值观并为其提供目标。
3.purpse n.目的
这项工作的目的是解决问题。___________________________________________
e.g:The purpse f the wrk is t slve the prblem.
which guides a cmpany’s values...非限制性定语从句，补充说明愿景描述的作用。
n purpse 故意地；特意地
4.relative adj.相关的
老师问了一些与我论文相关的问题。__________________________________________________________
e.g: The teacher asked me sme questins relative t my paper.
encurage A t d sth 鼓励A做某事
If a cmpany takes prviding best services as ne f its key values, it may have relative requirements r plicies t encurage emplyees t d it.如果一家公司把提供最好的服务作为其核心价值之一，它可能有相关的要求或政策来鼓励员工这样做。
老师鼓励学生积极回答问题。______________________________________________________________________________
e.g: The teacher encurages students t answer questins actively.
if 引导条件状语从句，注意主将从现。
5.fit fr 适合
请找个适合这份工作的人。_________________________________________
e.g: Please find smene wh is fit fr the jb.
be willing t d sth 愿意做某事
Peple are willing t stick with cultures they like, s mst cmpanies emply thse wh are nt just talented but als fit fr the crprate culture.人们愿意坚持他们喜欢的文化，所以大多数公司雇佣那些不仅有才能而且适合公司文化的人。
stick with sth 坚持某事
nt just ... but als... 不仅...而且...
6.aim t 旨在；为了
今年夏天我们打算做兼职。_________________________________________
e.g: we aim t take part-time jbs this summer.
Fr example, sme cmpanies may establish cmpany museums t tell their histry, which aims t make their culture mre pwerful.例如，一些公司可能建立公司博物馆来讲述他们的历史，目的是使他们的文化更加强大。
fr example 例如
which引导非限制性定语从句，补充说明建博物馆的目的。
Task8 Read and cmplete.
再读关于企业文化的介绍，补全下面的信息表。
1.describe v.描述 2.visin n.愿景；视力3.purpse n.目的4.relative adj.相关的5.fit fr 适合6.aim t 旨在；为了
Task9 Read and match.
读下面的邀请函，将邀请函的结构名称与相应内容匹配。
Dear Ms. Fellini,On behalf f the rganizing cmmittee, I wuld like t invite yu t the 20th Harbin Internatinal Trade Fair. This year’s event is ging t be held frm June 15th t 19th in Harbin Internatinal Exhibitin Center.
1)___________
signaturepeningmre infrmatinjb titlesalutatinclsing
3)_________________
2)__________
mre infrmatin
During the fair, a series f business activities will be held. It will be a gd pprtunity t meet Chinese and internatinal partners with prducts and services up t yur expectatin. Yu can g t ur website t learn mre abut the fair and register.
We d hpe yur schedule will allw yu t accept ur invitatin. Lk frward t seeing yu at the fair.Yurs respectfully,Liu QianwenPresidentOrganizing Cmmittee f the 20th Harbin Internatinal Trade Fair
4)__________
5)____________
6)_________
Task10 Read and cmplete.
再读上面的邀请函，完成其关键信息的备忘录。
The 20th Harbin Internatinal Trade Fair
June 15th t 19th
Harbin Internatinal Exhibitin Center
business activities
Chinese and internatinal partners
Task11 Read and cmplete.
根据下面的备忘录，完成给卡特先生的邀请函。
Dear Mr. Carter,On behalf f the rganizing cmmittee, I wuld like t invite yu t 1) . This year’s event is ging t be held 2)　　　　 in 3) 　　　　.During the fair, 4) 　 .will be held. It will be a gd pprtunity t 5)　　　 . Yu can g t ur website t learn mre abut the fair and register.We d hpe yur schedule will allw yu t accept ur invitatin. 6) .　　　　　　　7)　　　　　 ,Tan JunMarketing Directr8) .　　　　　　　　　　　　　　　　　　　　　
the 20th China Internatinal Fashin Fair
frm March 27th t April 2nd
Shenzhen Exhibitin and Cnventin Center
fashin shws and frums
make yur brand better knwn and find new business partners
Yurs respectfully
Organizing Cmmittee f the 20th China Internatinal Fashin Fair
Lking frward t seeing yu at the fair.
Translate wrds and expressins
values （ ） affect （ ） attitude （ ） related t （ ） visin statement （ ） make decisin（ ） practices （ ） achieve （ ） emplyee （ ） purpse （ ） requirement （ ） pwerful （ ） event （ ） date （ ） place （ ） attend （ ） rganizer （ ） signature （ ） jb title （ ） mre infrmatin （ ） salutatin （ ） n behalf f （ ） during the fair（ ） president （ ）
1.Remember the key wrds and expressins in the perid.
2.Write a business invitatin letter accrding t the given infrmatin.