高中英语Culture focus获奖备课课件ppt

这是一份高中英语Culture focus获奖备课课件ppt，文件包含Unit3PartECulturalfocus精讲课件-2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册pptx、ECulturalfocus分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册原卷版docx、ECulturalfocus分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册解析版docx等3份课件配套教学资源，其中PPT共25页， 欢迎下载使用。
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Our ecnmy has develped rapidly in recent decades, and ur spending habits and attitudes twards cnsumptin have been greatly influenced by advertising.In this sectin, yu will first read a passage abut the impact f cmmercializatin n traditinal festivals. Yu will then watch a vide that explres hw special scents are used in supermarkets t persuade custmers t buy mre things.
Wrk in grups and discuss the questins.
What festivals d yu celebrate in yur family? Which is yur favurite and why?
• the Spring Festival • the Mid-Autumn Festival • the Dragn Bat Festival• the Lantern Festival • Christmas • New Year's Day • Mther's /Father's Day
Skim the passage and predict what it is mainly abut.
a The rigins f ppular traditins b Whether ur traditins will survivec Whether big business is gd r bad fr ur traditins
Read the passage and find ut the changes brught abut by cmmercializatin t each festival. Then cmplete the table.
(1) Can yu think f ther changes brught abut by cmmercializatin t the Spring Festival?(2) D yu prefer the ld traditinal way t celebrate the Spring Festival r the mdern cmmercialized way? Why?
Start thinking
Answer the questins.(1) Have yu ever bught anything just because it smells gd?(2) D yu think smell can be used t prmte prducts?
Cmprehensin check
Watch the vide and answer the questins.(1) Hw many scent air machines are there at this Brklyn supermarket?(2) What smells d these machines pipe ut?
Watch the vide and answer the questins.(3) What is the purpse f installing these machines?(4) Why are these machines cnsidered a gd investment?
Watch the vide and answer the questins.(5) Why is smell s imprtant in fd marketing?
Cmplete the sentences with the crrect frm f the wrds belw.(1) In the US, cnsumers spend a(n)_________500 billin dllars a year n fd.
• verwhelm • pump • scent• wrk • estimated • uncnscius
Cmplete the sentences with the crrect frm f the wrds belw.(2) The_________f the freshly baked bread filled the whle rm and made me feel hungry.
Cmplete the sentences with the crrect frm f the wrds belw.(3) Fr the mst part, we breathe in smells arund us, ttally_________f their presence.
Cmplete the sentences with the crrect frm f the wrds belw.(4) These scent air machines____________because they imprve custmers' md and make them reach int their pckets.
Cmplete the sentences with the crrect frm f the wrds belw.(5) With s many prducts n the market, cnsumers find themselves___________by chices.
Cmplete the sentences with the crrect frm f the wrds belw.(6) The air,________ut frm the little black bx, smells like a trpical fruit.
Wrk in grups. (1) Chse ne r tw places yu are interested in (e.g. a supermarket, a cinema, a shpping mall).(2) Research hw smell is used in these places t prmte sales.