高中英语上教版 (2020)选择性必修第一册Reading and interaction精品ppt课件

这是一份高中英语上教版 (2020)选择性必修第一册Reading and interaction精品ppt课件，文件包含Unit3PartAReadingandinteraction精讲课件-2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册pptx、AReadingandinteraction分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册原卷版docx、AReadingandinteraction分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册解析版docx等3份课件配套教学资源，其中PPT共41页， 欢迎下载使用。
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Pre-reading activity
Which f these might influence yu t buy a prduct?
a TV advertisement
a celebrity
a special ffer
a friend's recmmendatin
a favurable nline review
genuine needs
Have yu ever heard f stealth marketing?
stealth marketinga methd f advertising yur prducts withut letting peple realize yu are trying t make them buy smething
Reading cmprehensin
Cmprehensin wrk
Read the passage and answer the questins.
(1) What examples f stealth marketing are given in the first paragraph?(2) Hw is stealth marketing different frm nrmal advertising?
(3) What kind f peple are usually hired as stealth marketers? Why?(4) Hw des stealth marketing wrk? List what cmpanies and marketers d respectively.
(5) What is Tanya Fulham's attitude t stealth marketing? Why des she think s?(6) What des the psychlgist think f stealth marketing?
Read the summary belw and fill in each blank with a suitable wrd based n the language f the passage. Yu may change the frm if necessary.
The passage discusses the issues f stealth marketing, including its definitin, the way it 1)___________, as well as different attitudes twards it. Unlike nrmaladvertising, which can be recgnized n billbards r in fashin magazines, stealth marketing can be hard t 2)___________.
That is, we are usually unaware that we are being targeted--it 3)___________us. Cmpared with 4)___________marketing campaigns, stealth marketing is cheaper and mre effective. Befre 5)___________their new prducts, cmpanies target the mst ppular peple n scial media and 6)___________them as stealth marketers.
Because these marketers have a lt f fllwers, they can easily 7)___________ther peple's chices and pinins.Peple are divided in their pinins n stealth marketing. Marketers like Tanya are happy t get free 8)___________f new prducts and insider knwledge.
She desn't think stealth marketing is 9)___________Hwever, ther peple are wrried because it is hard t draw a brderline between free advice and marketing, and they are in the dark as t wh t10)___________r listen t.
Deep reading
In the passage, the writer illustrates stealth marketing with a lt f examples and qutes.Study them and the guiding questins in pairs and discuss why the writer uses them.
Wrk in pairs and discuss the questins.
(1) What d yu think abut stealth marketing? Is it dishnest?(2) D yu want t be a stealth marketer like Tanya? Why r why nt?
Mini-prject
Finding ut abut stealth marketers
Think abut the peple and things arund yu, give an example f stealth marketing and describe the way it wrks.
• Discuss the questins in grups.Can yu find examples f stealth marketing in these places? Hw des it influence yu?
• Share an example f stealth marketing within yur grup.• Select ne persn t reprt n behalf f yur grup.
We can ften find fake reviews n scial media and shpping websites.In sme cases, a persn may give five-star reviews and make sme psitive cmments n their latest purchases. In exchange, they will get a discunt, r even free prducts. I think it is a kind f stealth marketing because there is an element f deceptin in it.
Our findings
Fcus n language
Read the passage again. Study the cllcatins abut advertising in bld in the passage and match them t definitins 1-8.
(1) prducts that are unnecessary and very expensive(2) cheaper than usual(3) a planned series f advertisements (e.g. in magazines r nline)(4) weekly r mnthly fashin publicatins
(5) mre infrmatin abut smething that ther peple may nt knw(6) a cmpany that cmes up with ideas fr advertisements(7) examples f a prduct given t custmers fr free(8) the image r stry assciated with the name f a brand
Cmplete the sentences with the crrect frm f the phrases belw. There is ne phrase yu dn't need.
• n the cntrary • be identical t • n the spt• make any difference • sign à cntract • make a purchase • cnventinal wisdm • launch a campaign • n display
(1) Plenty f research has been devted t figuring ut whether class size____________t learners' academic perfrmance.
(2) Befre___________always be sure t read thrugh itcarefully. Otherwise, yu may make a big mistake.
(3) It is imprtant t keep the receipt when yu___________.
(4) We d nt live t think___________we think in rder t live well.
(5) T succeed, smetimes yu have t g against______________because it culd be wrng in yur case.
(6) There are many new prducts ________at the trade shw, and this is a sign f the rapid prgress we have made.
(7) The tw girls___________many peple thught they were twins.
(8) Last mnth, the lcal authrities ____________t imprve air quality.